The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory

Detalhes bibliográficos
Autor(a) principal: Ferreira, Frederico Leocádio
Data de Publicação: 2022
Outros Autores: Christino, Juliana Maria Magalhães, Cardoso, Laura de Oliveira, Noronha, Ana Luíza Silva
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/85848
Resumo: The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed.
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spelling The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theoryEl auge y la decadencia del consumo de lives musicales durante la pandemia: un análisis desde la perspectiva de la teoría de la prácticaA ascensão e decadência do consumo de lives musicais durante a pandemia: uma análise sob o prisma da teoria da práticaCOVID-19Live online music eventsPractice theoryElements of practiceConsumptionCOVID-19Lives musicalesTeoría de la prácticaElementos de la prácticaConsumoCOVID-19Lives musicaisTeoria da práticaElementos da práticaConsumoThe phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed.El fenómeno de ver lives musicales se hizo popular durante la pandemia de COVID-19, como un acto de ocio en casa. Durante tres meses pertenecieron a la rutina de brasileños y extranjeros, y luego perdieron su audiencia de manera exponencial. Esta trayectoria es el objeto de investigación de este trabajo, estudiada bajo el prisma de la teoría de la práctica, que buscó comprender los elementos que forman esta práctica de consumo, su sincronía con otras prácticas cotidianas, así como los fenómenos externos que actúan en la consolidación (o no) de una práctica. Para ello, se realizaron entrevistas en profundidad a 24 practicantes, y los resultados se analizaron mediante un análisis temático. Los hallazgos dan pistas sobre las razones por las que la práctica declinó, con énfasis en la superposición de prácticas pertenecientes a la rutina creada en el aislamiento social por los practicantes, y la reducción de la originalidad (opinión) inicial de lives más intimistas, que se pierden en medio de la búsqueda de innovaciones en la práctica. También se discuten los posibles desarrollos sobre el futuro de las lives pospandemia y las contribuciones teóricas y gerenciales.O fenômeno de assistir lives musicais popularizou-se durante a pandemia do COVID-19, enquanto um ato de lazer dentro de casa. Durante três meses elas pertenceram à rotina de brasileiros e estrangeiros, para então perder audiência de forma exponencial. Essa trajetória é o objeto de pesquisa desse trabalho, estudada sob o prisma da teoria da prática, o qual buscou entender os elementos formadores dessa prática de consumo, sua sincronia com outras práticas do cotidiano, bem como fenômenos externos que atuam na consolidação (ou não) de uma prática. Para tal, foram coletadas entrevistas em profundidade com 24 praticantes, sendo os resultados analisados por meio de uma análise temática. Os achados dão pistas sobre os motivos pelos quais a prática decaiu, com destaque para a sobreposição de práticas pertencentes à rotina criada no isolamento social pelos praticantes, e redução da originalidade (entendimento) inicial de lives mais intimistas, que se perdem em meio à busca por inovações na prática. Possíveis desdobramentos sobre o futuro das lives pós pandemia, contribuições teóricas e gerenciais também são discutidos.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2022-06-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8584810.1590/1679-395120210014Cadernos EBAPE.BR; Vol. 20 No. 3 (2022) - Uncertain consumption practices in an uncertain future; 401-416Cadernos EBAPE.BR; Vol. 20 Núm. 3 (2022) - Prácticas de consumo inciertas en un futuro incierto; 401-416Cadernos EBAPE.BR; v. 20 n. 3 (2022) - Práticas de consumo incertas em um futuro incerto; 401-4161679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/85848/80947https://periodicos.fgv.br/cadernosebape/article/view/85848/80948Ferreira, Frederico LeocádioChristino, Juliana Maria MagalhãesCardoso, Laura de OliveiraNoronha, Ana Luíza Silvainfo:eu-repo/semantics/openAccess2023-02-23T19:15:44Zoai:ojs.periodicos.fgv.br:article/85848Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:27.697785Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
El auge y la decadencia del consumo de lives musicales durante la pandemia: un análisis desde la perspectiva de la teoría de la práctica
A ascensão e decadência do consumo de lives musicais durante a pandemia: uma análise sob o prisma da teoria da prática
title The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
spellingShingle The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
Ferreira, Frederico Leocádio
COVID-19
Live online music events
Practice theory
Elements of practice
Consumption
COVID-19
Lives musicales
Teoría de la práctica
Elementos de la práctica
Consumo
COVID-19
Lives musicais
Teoria da prática
Elementos da prática
Consumo
title_short The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
title_full The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
title_fullStr The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
title_full_unstemmed The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
title_sort The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
author Ferreira, Frederico Leocádio
author_facet Ferreira, Frederico Leocádio
Christino, Juliana Maria Magalhães
Cardoso, Laura de Oliveira
Noronha, Ana Luíza Silva
author_role author
author2 Christino, Juliana Maria Magalhães
Cardoso, Laura de Oliveira
Noronha, Ana Luíza Silva
author2_role author
author
author
dc.contributor.author.fl_str_mv Ferreira, Frederico Leocádio
Christino, Juliana Maria Magalhães
Cardoso, Laura de Oliveira
Noronha, Ana Luíza Silva
dc.subject.por.fl_str_mv COVID-19
Live online music events
Practice theory
Elements of practice
Consumption
COVID-19
Lives musicales
Teoría de la práctica
Elementos de la práctica
Consumo
COVID-19
Lives musicais
Teoria da prática
Elementos da prática
Consumo
topic COVID-19
Live online music events
Practice theory
Elements of practice
Consumption
COVID-19
Lives musicales
Teoría de la práctica
Elementos de la práctica
Consumo
COVID-19
Lives musicais
Teoria da prática
Elementos da prática
Consumo
description The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/85848
10.1590/1679-395120210014
url https://periodicos.fgv.br/cadernosebape/article/view/85848
identifier_str_mv 10.1590/1679-395120210014
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/85848/80947
https://periodicos.fgv.br/cadernosebape/article/view/85848/80948
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 20 No. 3 (2022) - Uncertain consumption practices in an uncertain future; 401-416
Cadernos EBAPE.BR; Vol. 20 Núm. 3 (2022) - Prácticas de consumo inciertas en un futuro incierto; 401-416
Cadernos EBAPE.BR; v. 20 n. 3 (2022) - Práticas de consumo incertas em um futuro incerto; 401-416
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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