The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Cadernos EBAPE.BR |
Texto Completo: | https://periodicos.fgv.br/cadernosebape/article/view/85848 |
Resumo: | The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed. |
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The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theoryEl auge y la decadencia del consumo de lives musicales durante la pandemia: un análisis desde la perspectiva de la teoría de la prácticaA ascensão e decadência do consumo de lives musicais durante a pandemia: uma análise sob o prisma da teoria da práticaCOVID-19Live online music eventsPractice theoryElements of practiceConsumptionCOVID-19Lives musicalesTeoría de la prácticaElementos de la prácticaConsumoCOVID-19Lives musicaisTeoria da práticaElementos da práticaConsumoThe phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed.El fenómeno de ver lives musicales se hizo popular durante la pandemia de COVID-19, como un acto de ocio en casa. Durante tres meses pertenecieron a la rutina de brasileños y extranjeros, y luego perdieron su audiencia de manera exponencial. Esta trayectoria es el objeto de investigación de este trabajo, estudiada bajo el prisma de la teoría de la práctica, que buscó comprender los elementos que forman esta práctica de consumo, su sincronía con otras prácticas cotidianas, así como los fenómenos externos que actúan en la consolidación (o no) de una práctica. Para ello, se realizaron entrevistas en profundidad a 24 practicantes, y los resultados se analizaron mediante un análisis temático. Los hallazgos dan pistas sobre las razones por las que la práctica declinó, con énfasis en la superposición de prácticas pertenecientes a la rutina creada en el aislamiento social por los practicantes, y la reducción de la originalidad (opinión) inicial de lives más intimistas, que se pierden en medio de la búsqueda de innovaciones en la práctica. También se discuten los posibles desarrollos sobre el futuro de las lives pospandemia y las contribuciones teóricas y gerenciales.O fenômeno de assistir lives musicais popularizou-se durante a pandemia do COVID-19, enquanto um ato de lazer dentro de casa. Durante três meses elas pertenceram à rotina de brasileiros e estrangeiros, para então perder audiência de forma exponencial. Essa trajetória é o objeto de pesquisa desse trabalho, estudada sob o prisma da teoria da prática, o qual buscou entender os elementos formadores dessa prática de consumo, sua sincronia com outras práticas do cotidiano, bem como fenômenos externos que atuam na consolidação (ou não) de uma prática. Para tal, foram coletadas entrevistas em profundidade com 24 praticantes, sendo os resultados analisados por meio de uma análise temática. Os achados dão pistas sobre os motivos pelos quais a prática decaiu, com destaque para a sobreposição de práticas pertencentes à rotina criada no isolamento social pelos praticantes, e redução da originalidade (entendimento) inicial de lives mais intimistas, que se perdem em meio à busca por inovações na prática. Possíveis desdobramentos sobre o futuro das lives pós pandemia, contribuições teóricas e gerenciais também são discutidos.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2022-06-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/8584810.1590/1679-395120210014Cadernos EBAPE.BR; Vol. 20 No. 3 (2022) - Uncertain consumption practices in an uncertain future; 401-416Cadernos EBAPE.BR; Vol. 20 Núm. 3 (2022) - Prácticas de consumo inciertas en un futuro incierto; 401-416Cadernos EBAPE.BR; v. 20 n. 3 (2022) - Práticas de consumo incertas em um futuro incerto; 401-4161679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/85848/80947https://periodicos.fgv.br/cadernosebape/article/view/85848/80948Ferreira, Frederico LeocádioChristino, Juliana Maria MagalhãesCardoso, Laura de OliveiraNoronha, Ana Luíza Silvainfo:eu-repo/semantics/openAccess2023-02-23T19:15:44Zoai:ojs.periodicos.fgv.br:article/85848Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:27.697785Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true |
dc.title.none.fl_str_mv |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory El auge y la decadencia del consumo de lives musicales durante la pandemia: un análisis desde la perspectiva de la teoría de la práctica A ascensão e decadência do consumo de lives musicais durante a pandemia: uma análise sob o prisma da teoria da prática |
title |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
spellingShingle |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory Ferreira, Frederico Leocádio COVID-19 Live online music events Practice theory Elements of practice Consumption COVID-19 Lives musicales Teoría de la práctica Elementos de la práctica Consumo COVID-19 Lives musicais Teoria da prática Elementos da prática Consumo |
title_short |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
title_full |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
title_fullStr |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
title_full_unstemmed |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
title_sort |
The rise and fall of live online music event consumption during the pandemic: an analysis from the perspective of practice theory |
author |
Ferreira, Frederico Leocádio |
author_facet |
Ferreira, Frederico Leocádio Christino, Juliana Maria Magalhães Cardoso, Laura de Oliveira Noronha, Ana Luíza Silva |
author_role |
author |
author2 |
Christino, Juliana Maria Magalhães Cardoso, Laura de Oliveira Noronha, Ana Luíza Silva |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ferreira, Frederico Leocádio Christino, Juliana Maria Magalhães Cardoso, Laura de Oliveira Noronha, Ana Luíza Silva |
dc.subject.por.fl_str_mv |
COVID-19 Live online music events Practice theory Elements of practice Consumption COVID-19 Lives musicales Teoría de la práctica Elementos de la práctica Consumo COVID-19 Lives musicais Teoria da prática Elementos da prática Consumo |
topic |
COVID-19 Live online music events Practice theory Elements of practice Consumption COVID-19 Lives musicales Teoría de la práctica Elementos de la práctica Consumo COVID-19 Lives musicais Teoria da prática Elementos da prática Consumo |
description |
The phenomenon of watching live online music events became popular during the COVID-19 pandemic as a leisure activity practiced at home while social distancing. For 3 months, they were part of the routine of Brazilians and foreigners, before exponentially losing their audience. This trajectory is the object of research for this paper, studied under the prism of practice theory to understand the elements that form this consumption practice, its synchrony with other everyday practices, and external phenomena that act in the consolidation (or not) of a practice. In-depth interviews were conducted with 24 practitioners, and the results were analyzed through a thematic analysis. The findings provide clues as to why the practice declined, emphasizing the overlapping of practices belonging to the routine created during social distancing and the reduction of the initial originality (understanding) of more intimate lives that get lost in the search for innovations in practice. Possible developments in the future of post-pandemic live events and theoretical and managerial contributions are also discussed. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/85848 10.1590/1679-395120210014 |
url |
https://periodicos.fgv.br/cadernosebape/article/view/85848 |
identifier_str_mv |
10.1590/1679-395120210014 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/cadernosebape/article/view/85848/80947 https://periodicos.fgv.br/cadernosebape/article/view/85848/80948 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
publisher.none.fl_str_mv |
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas |
dc.source.none.fl_str_mv |
Cadernos EBAPE.BR; Vol. 20 No. 3 (2022) - Uncertain consumption practices in an uncertain future; 401-416 Cadernos EBAPE.BR; Vol. 20 Núm. 3 (2022) - Prácticas de consumo inciertas en un futuro incierto; 401-416 Cadernos EBAPE.BR; v. 20 n. 3 (2022) - Práticas de consumo incertas em um futuro incerto; 401-416 1679-3951 reponame:Cadernos EBAPE.BR instname:Fundação Getulio Vargas (FGV) instacron:FGV |
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Fundação Getulio Vargas (FGV) |
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FGV |
institution |
FGV |
reponame_str |
Cadernos EBAPE.BR |
collection |
Cadernos EBAPE.BR |
repository.name.fl_str_mv |
Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
cadernosebape@fgv.br||cadernosebape@fgv.br |
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