Pop-management: grandes empresas de consultoria no Brasil
Autor(a) principal: | |
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Data de Publicação: | 2004 |
Outros Autores: | |
Tipo de documento: | Relatório |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/2957 |
Resumo: | In this survey, we investigate and analyze the consulting firms in Brazil and its role in the dissemination and legitimization of new ideas and practices in management. Consulting firms are part of the management field, which also comprehends the business media, the management gurus and the business schools. Four big consulting firms participated of this study. The survey included three major activities: (1) an investigation about the theme in scholarly journals and the business media, (2) interviews with partners and key-persons of consulting firms, and (3) analysis of some typical projects implemented by these firms. We concluded that consultancies experiment complex dilemmas concerning their relationship with clients. We speculate that such organizations reproduce and adapt (in a restrict way) managerial expertise created abroad. They act also as diffusion agents of the management culture. |
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Wood Junior, ThomazPaula, Ana Paula Paes deEscolas::EAESP2009-10-27T17:28:34Z2009-10-27T17:28:34Z2004-01-01T00:00:00Z20042004;8http://hdl.handle.net/10438/2957In this survey, we investigate and analyze the consulting firms in Brazil and its role in the dissemination and legitimization of new ideas and practices in management. Consulting firms are part of the management field, which also comprehends the business media, the management gurus and the business schools. Four big consulting firms participated of this study. The survey included three major activities: (1) an investigation about the theme in scholarly journals and the business media, (2) interviews with partners and key-persons of consulting firms, and (3) analysis of some typical projects implemented by these firms. We concluded that consultancies experiment complex dilemmas concerning their relationship with clients. We speculate that such organizations reproduce and adapt (in a restrict way) managerial expertise created abroad. They act also as diffusion agents of the management culture.Nesta pesquisa, investigamos e analisamos as empresas de consultoria no Brasil e seu papel na divulgação e legitimação de novas idéias e práticas de gestão empresarial. As empresas de consultoria fazem parte do campo do management, junto com a mídia de negócios, os gurus empresariais e as escolas de Administração. Participaram do estudo 4 grandes empresas de consultoria. A pesquisa compreendeu 3 frentes: (1) uma investigação sobre o tema junto às publicações acadêmicas e revistas de negócios, (2) entrevistas com sócios e pessoas-chave de grandes empresas de consultoria e (3) análise de projetos típicos implementados por estas empresas. Concluímos que as consultorias vivem dilemas complexos de atuação junto aos clientes. Especulamos ainda que tais organizações constituem elementos de reprodução e adaptação (limitada) de expertise estrangeira e são agentes influentes de difusão da cultura do management.porRelatório de pesquisa FGV/EAESP/NPP;n.8Consulting firmsCultura do managementExpertise gerencialAdministração de empresasEmpresas de consultoriaPop-management: grandes empresas de consultoria no BrasilPop Management: big consulting firms in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/reportreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALP00274_1.pdfapplication/pdf323648https://repositorio.fgv.br/bitstreams/21962fef-4f1c-4f53-beb9-92ac1b7d2ef5/download8bfcfaeecd9aae0ae55115196cdadb77MD51TEXTP00274_1.pdf.txtP00274_1.pdf.txtExtracted texttext/plain103237https://repositorio.fgv.br/bitstreams/6f61121c-bf0e-42c9-965c-e0cb2a487cc3/download7bf762274c35bd8a104d9d9e5d84383cMD56THUMBNAILP00274_1.pdf.jpgP00274_1.pdf.jpgGenerated Thumbnailimage/jpeg4877https://repositorio.fgv.br/bitstreams/661916be-e169-416b-83e0-a9537ba034d9/downloada4a27ba00223bd43d58cf88f83727173MD5710438/29572023-11-09 22:53:41.007open.accessoai:repositorio.fgv.br:10438/2957https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-09T22:53:41Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false |
dc.title.por.fl_str_mv |
Pop-management: grandes empresas de consultoria no Brasil |
dc.title.alternative.eng.fl_str_mv |
Pop Management: big consulting firms in Brazil |
title |
Pop-management: grandes empresas de consultoria no Brasil |
spellingShingle |
Pop-management: grandes empresas de consultoria no Brasil Wood Junior, Thomaz Consulting firms Cultura do management Expertise gerencial Administração de empresas Empresas de consultoria |
title_short |
Pop-management: grandes empresas de consultoria no Brasil |
title_full |
Pop-management: grandes empresas de consultoria no Brasil |
title_fullStr |
Pop-management: grandes empresas de consultoria no Brasil |
title_full_unstemmed |
Pop-management: grandes empresas de consultoria no Brasil |
title_sort |
Pop-management: grandes empresas de consultoria no Brasil |
author |
Wood Junior, Thomaz |
author_facet |
Wood Junior, Thomaz Paula, Ana Paula Paes de |
author_role |
author |
author2 |
Paula, Ana Paula Paes de |
author2_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.author.fl_str_mv |
Wood Junior, Thomaz Paula, Ana Paula Paes de |
dc.subject.eng.fl_str_mv |
Consulting firms |
topic |
Consulting firms Cultura do management Expertise gerencial Administração de empresas Empresas de consultoria |
dc.subject.por.fl_str_mv |
Cultura do management Expertise gerencial |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Empresas de consultoria |
description |
In this survey, we investigate and analyze the consulting firms in Brazil and its role in the dissemination and legitimization of new ideas and practices in management. Consulting firms are part of the management field, which also comprehends the business media, the management gurus and the business schools. Four big consulting firms participated of this study. The survey included three major activities: (1) an investigation about the theme in scholarly journals and the business media, (2) interviews with partners and key-persons of consulting firms, and (3) analysis of some typical projects implemented by these firms. We concluded that consultancies experiment complex dilemmas concerning their relationship with clients. We speculate that such organizations reproduce and adapt (in a restrict way) managerial expertise created abroad. They act also as diffusion agents of the management culture. |
publishDate |
2004 |
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2004-01-01T00:00:00Z |
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2004 |
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2009-10-27T17:28:34Z |
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2009-10-27T17:28:34Z |
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http://hdl.handle.net/10438/2957 |
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2004;8 |
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Relatório de pesquisa FGV/EAESP/NPP;n.8 |
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openAccess |
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