O poder estratégico do postponement

• Autor(a) principal: Sampaio, Mauro
• Data de Publicação: 2003
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: https://hdl.handle.net/10438/2536
• topic: Postponement; Supply chain management; Distribuição; Gestão da cadeia de suprimentos; Customização em massa; Administração de empresas; Administração da produção; Controle de estoque; Cadeia de suprimentos

This work deals with the issue, postponement, a concept that is becoming more and more important in recent years. Postponement is an operational concept that aims to delay activities until customer orders are received. Despite of the potential theoretical and strategic importance of this subject, his implementation process is still not well known in the Brazilian business environment. The purpose of this thesis was to study the implementation of postponement in five companies in Brazil, having in mind to identify the reason why their executives adopted such strategy. What are the drives and the obstacles to the implementation and what was the postponement’s contribution to increase the competition. A compilation of different models was done, categorized, compared and criticized.