Pop-management: MBAs no Brasil

• Autor(a) principal: Wood Junior, Thomaz
• Data de Publicação: 2002
• Outros Autores: Paula, Ana Paula Paes de
• Tipo de documento: Relatório
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/3084
• topic: Management culture; Cultura do management; Escolas de Administração; MBA; Administração de empresas; Administração cultural; Escolas de administração de empresas; Mestrado em administração de empresas

In this survey, we investigate and analyze the phenomenon of MBAs in Brazil and its role in the dissemination and legitimation of new ideas and practices in management. MBAs, as well as business schools, are part of the management field, which also comprehends the business media, the management gurus and the consulting firms. The study focus will be the Executive Masters Degree programs. The survey included four major steps: (1) an investigation about the theme in scholarly journals and the business media, (2) interviews with programs coordinators and key-persons, (3) analysis of data and interviews, and (4) final report preparation. The study provides a broad picture of the phenomenon in Brazil, emphasizing its key-questions.