Pop-management: a literatura popular de gestão no Brasil

• Autor(a) principal: Wood Junior, Thomaz
• Data de Publicação: 2002
• Outros Autores: Paula, Ana Paula Paes de
• Tipo de documento: Relatório
• Idioma: por
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: http://hdl.handle.net/10438/2958
• topic: Management culture; Management books; Cultura do management; Livros de gestão; Revistas de gestão; Administração de empresas; Literatura popular - Gestão

In this survey, we investigate and analyze the phenomenon of pop-management literature, proposing a reflection about its role in the dissemination and legitimation of new ideas and practices in management. Pop-management literature comprises books and magazines for fast consumption. It is produced by the business media, which is part of the management industry, also comprehending consulting firms, management gurus and business schools. The survey includes three major activities: (1) an investigation about the theme in scholarly journals, (2) interviews with publishers, and (3) content analysis of some local and international publications. We also present a reflection about the characteristics of pop-management literature and its influence over the organizations and the individual.