The Lisbon town-center retailing: a study of consumers'drivers

Detalhes bibliográficos
Autor(a) principal: Santos, Rui Valdemar Silva
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/18726
Resumo: Esta pesquisa tem por objetivo a procura e descoberta dos drivers que levam os consumidores a optar pelo CBD como o formato de retalho em que fazem as suas compras. Em particular, o estudo foi conduzido no centro da cidade de Lisboa. Este foi direcionado para uma perspetiva de reflexão no âmbito de centros comercias e o centro histórico. A presença dos drivers (accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities) apresentados por Teller & Elms (2010) foi estudada. Foi tido em atenção o facto de que diferentes circunstâncias culturais poderem alterar o peso de cada driver. Adicionalmente, com a pesquisa realizada foi possível aceder a outros drivers. Finalmente, foram realizadas uma análise descritiva, uma análise de conteúdo e uma clusterização desses drivers.
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spelling Santos, Rui Valdemar SilvaEscolas::EBAPENunes, José Mauro GonçalvesSales Neto, Raimundo Wilson BastosGonçalves, Ana Paula Borges2017-08-31T13:01:53Z2017-08-31T13:01:53Z2017-03-14SANTOS, Rui Valdemar Silva. The Lisbon town-center retailing: a study of consumers'drivers. Dissertação (Mestrado em Gestão Empresarial) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2017.http://hdl.handle.net/10438/18726Esta pesquisa tem por objetivo a procura e descoberta dos drivers que levam os consumidores a optar pelo CBD como o formato de retalho em que fazem as suas compras. Em particular, o estudo foi conduzido no centro da cidade de Lisboa. Este foi direcionado para uma perspetiva de reflexão no âmbito de centros comercias e o centro histórico. A presença dos drivers (accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities) apresentados por Teller & Elms (2010) foi estudada. Foi tido em atenção o facto de que diferentes circunstâncias culturais poderem alterar o peso de cada driver. Adicionalmente, com a pesquisa realizada foi possível aceder a outros drivers. Finalmente, foram realizadas uma análise descritiva, uma análise de conteúdo e uma clusterização desses drivers.The aim of this paper is to find the drivers that lead consumer to choose CBD as the retail format to make a purchase. In particularly, the study was performed in Lisbon Town Center, and with comparison to opting for Lisbon Shopping Centers. The presence of the drivers accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities drivers, which were summarized by Teller & Elms (2010), was tested. The fact that different cultural arrangements can impact the weight of each driver was present in the researcher work. With this research, other drivers emerged and were studied. Finally, a content analysis, a descriptive analysis and the clusterization of these drivers were performed.engCentrosComércioComerciaisComportamentoConsumidorPreferênciaDriverVarejistaLisboaConsumerRetailingCenterTownLisbonPreferencesAdministração de empresasComportamento do consumidorConsumidores - PreferênciaCentros comerciaisComércio varejistaThe Lisbon town-center retailing: a study of consumers'driversinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTThe Lisbon Town Center Retailing - A Study of Consumers Drivers.pdf.txtThe Lisbon Town Center Retailing - A Study of Consumers Drivers.pdf.txtExtracted texttext/plain100579https://repositorio.fgv.br/bitstreams/5d24b170-40f4-475b-b335-53a349fc024f/download338e61afc1ba634cc7eb814e30e0ef71MD55ORIGINALThe Lisbon Town Center Retailing - A Study of Consumers 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dc.title.eng.fl_str_mv The Lisbon town-center retailing: a study of consumers'drivers
title The Lisbon town-center retailing: a study of consumers'drivers
spellingShingle The Lisbon town-center retailing: a study of consumers'drivers
Santos, Rui Valdemar Silva
Centros
Comércio
Comerciais
Comportamento
Consumidor
Preferência
Driver
Varejista
Lisboa
Consumer
Retailing
Center
Town
Lisbon
Preferences
Administração de empresas
Comportamento do consumidor
Consumidores - Preferência
Centros comerciais
Comércio varejista
title_short The Lisbon town-center retailing: a study of consumers'drivers
title_full The Lisbon town-center retailing: a study of consumers'drivers
title_fullStr The Lisbon town-center retailing: a study of consumers'drivers
title_full_unstemmed The Lisbon town-center retailing: a study of consumers'drivers
title_sort The Lisbon town-center retailing: a study of consumers'drivers
author Santos, Rui Valdemar Silva
author_facet Santos, Rui Valdemar Silva
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Nunes, José Mauro Gonçalves
Sales Neto, Raimundo Wilson Bastos
dc.contributor.author.fl_str_mv Santos, Rui Valdemar Silva
dc.contributor.advisor1.fl_str_mv Gonçalves, Ana Paula Borges
contributor_str_mv Gonçalves, Ana Paula Borges
dc.subject.por.fl_str_mv Centros
Comércio
Comerciais
Comportamento
Consumidor
Preferência
Driver
Varejista
Lisboa
topic Centros
Comércio
Comerciais
Comportamento
Consumidor
Preferência
Driver
Varejista
Lisboa
Consumer
Retailing
Center
Town
Lisbon
Preferences
Administração de empresas
Comportamento do consumidor
Consumidores - Preferência
Centros comerciais
Comércio varejista
dc.subject.eng.fl_str_mv Consumer
Retailing
Center
Town
Lisbon
Preferences
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Comportamento do consumidor
Consumidores - Preferência
Centros comerciais
Comércio varejista
description Esta pesquisa tem por objetivo a procura e descoberta dos drivers que levam os consumidores a optar pelo CBD como o formato de retalho em que fazem as suas compras. Em particular, o estudo foi conduzido no centro da cidade de Lisboa. Este foi direcionado para uma perspetiva de reflexão no âmbito de centros comercias e o centro histórico. A presença dos drivers (accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities) apresentados por Teller & Elms (2010) foi estudada. Foi tido em atenção o facto de que diferentes circunstâncias culturais poderem alterar o peso de cada driver. Adicionalmente, com a pesquisa realizada foi possível aceder a outros drivers. Finalmente, foram realizadas uma análise descritiva, uma análise de conteúdo e uma clusterização desses drivers.
publishDate 2017
dc.date.accessioned.fl_str_mv 2017-08-31T13:01:53Z
dc.date.available.fl_str_mv 2017-08-31T13:01:53Z
dc.date.issued.fl_str_mv 2017-03-14
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv SANTOS, Rui Valdemar Silva. The Lisbon town-center retailing: a study of consumers'drivers. Dissertação (Mestrado em Gestão Empresarial) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2017.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/18726
identifier_str_mv SANTOS, Rui Valdemar Silva. The Lisbon town-center retailing: a study of consumers'drivers. Dissertação (Mestrado em Gestão Empresarial) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2017.
url http://hdl.handle.net/10438/18726
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
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collection Repositório Institucional do FGV (FGV Repositório Digital)
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