A study of French corporate diplomats in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/25848 |
Resumo: | As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and promote business interests. Companies increasingly need to use corporate diplomacy to anticipate market shifts and minimize the risks that can potentially threaten their position. The purpose of this master thesis is to find out and understand more about French corporate diplomats and their methods to achieve their objectives in Brazil. Semi-structured interviews were conducted with French executives from big multinational companies, in order to look into their techniques and approach chosen with external stakeholders. This research follows an inductive methodology, aiming at pinpointing common themes among the participants and apply them to a larger target population. Findings first show that French management style and education system, explored in the literature review, deeply influences the way French corporate diplomats lead and implement their strategies in Brazil. Their rational-driven mind and hierarchical internal organization shape French corporate diplomacy in a pyramidal structure, in order to cope with regulatory abundance and put forward financial objectives. The homogeneity of their backgrounds also reinforces these similar techniques through a close corporate ecosystem where they can communicate on corporate diplomacy best practices. They tend to keep decision-making processes in small circles and view lobbying as a risky strategy in Brazil because of the political environment and history, even though they tie close links with Brazilian officials to voice their viewpoints. |
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Bilbault, Matthieu RaphaelEscolas::EAESPMukhi, UmeshCintra, RodrigoSarfati, Gilberto2019-01-08T14:47:23Z2019-01-08T14:47:23Z2018-12-14http://hdl.handle.net/10438/25848As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and promote business interests. Companies increasingly need to use corporate diplomacy to anticipate market shifts and minimize the risks that can potentially threaten their position. The purpose of this master thesis is to find out and understand more about French corporate diplomats and their methods to achieve their objectives in Brazil. Semi-structured interviews were conducted with French executives from big multinational companies, in order to look into their techniques and approach chosen with external stakeholders. This research follows an inductive methodology, aiming at pinpointing common themes among the participants and apply them to a larger target population. Findings first show that French management style and education system, explored in the literature review, deeply influences the way French corporate diplomats lead and implement their strategies in Brazil. Their rational-driven mind and hierarchical internal organization shape French corporate diplomacy in a pyramidal structure, in order to cope with regulatory abundance and put forward financial objectives. The homogeneity of their backgrounds also reinforces these similar techniques through a close corporate ecosystem where they can communicate on corporate diplomacy best practices. They tend to keep decision-making processes in small circles and view lobbying as a risky strategy in Brazil because of the political environment and history, even though they tie close links with Brazilian officials to voice their viewpoints.Nas últimas décadas, as empresas multinacionais ganharam peso economicamente e socialmente em um mundo cada vez mais globalizado. As relações com estados-nações e atores da sociedade civil tornam-se mais importantes para defender e promover interesses comerciais. Empresas precisam usar a diplomacia corporativa para antecipar as mudanças no mercado e minimizar os riscos que podem ameaçar suas posições. O objetivo da pesquisa desta tese de mestrado é descobrir e entender mais sobre os diplomatas corporativos franceses e seus métodos para atingir seus objetivos no Brasil. Entrevistas semi-estruturadas foram realizadas com executivos franceses de grandes empresas multinacionais presentes no Brasil, com o objetivo de analisar suas técnicas e relações com partes interessadas externas. Esta pesquisa segue uma metodologia indutiva, com o objetivo de identificar temas comuns entre os participantes e aplicá-los a uma população-alvo maior. Os resultados mostram que o estilo de gestão e o sistema de ensino francês, explorados na revisão de literatura, influenciam profundamente a forma como os diplomatas corporativos franceses lideram e implementam suas estratégias no Brasil. A organização interna hierárquica baseada na racionalidade molda a diplomacia corporativa francesa em uma estrutura piramidal, a fim de resolver a abundância da regulamentação local. A homogeneidade das origens dos participantes também reforça a semelhança das técnicas usadas por meio de um ecossistema corporativo próximo, onde eles podem se comunicar sobre as melhores práticas da diplomacia corporativa. Eles tendem a manter os processos de tomada de decisão em pequenos círculos e vêem o lobby como uma estratégia arriscada no Brasil por causa do ambiente político e histórico, embora eles vinculem estreitos relações com as autoridades brasileiras para expressar seus pontos de vista.engCorporate diplomacyBusiness diplomacyNon-market strategyExternal stakeholderBrazilManagement styleCorporate social responsibilityDiplomacia corporativaDiplomacia de negóciosEstratégia de não mercadoPartes interessadas externasBrasilEstilo de managementLobismoResponsabilidade social corporativaAdministração de empresasDiplomaciaGrupos de pressãoNegócios e políticaEmpresas - Aspectos políticosA study of French corporate diplomats in Brazilinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTFGV MPGI Thesis - Matthieu 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|
dc.title.eng.fl_str_mv |
A study of French corporate diplomats in Brazil |
title |
A study of French corporate diplomats in Brazil |
spellingShingle |
A study of French corporate diplomats in Brazil Bilbault, Matthieu Raphael Corporate diplomacy Business diplomacy Non-market strategy External stakeholder Brazil Management style Corporate social responsibility Diplomacia corporativa Diplomacia de negócios Estratégia de não mercado Partes interessadas externas Brasil Estilo de management Lobismo Responsabilidade social corporativa Administração de empresas Diplomacia Grupos de pressão Negócios e política Empresas - Aspectos políticos |
title_short |
A study of French corporate diplomats in Brazil |
title_full |
A study of French corporate diplomats in Brazil |
title_fullStr |
A study of French corporate diplomats in Brazil |
title_full_unstemmed |
A study of French corporate diplomats in Brazil |
title_sort |
A study of French corporate diplomats in Brazil |
author |
Bilbault, Matthieu Raphael |
author_facet |
Bilbault, Matthieu Raphael |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Mukhi, Umesh Cintra, Rodrigo |
dc.contributor.author.fl_str_mv |
Bilbault, Matthieu Raphael |
dc.contributor.advisor1.fl_str_mv |
Sarfati, Gilberto |
contributor_str_mv |
Sarfati, Gilberto |
dc.subject.eng.fl_str_mv |
Corporate diplomacy Business diplomacy Non-market strategy External stakeholder Brazil Management style Corporate social responsibility |
topic |
Corporate diplomacy Business diplomacy Non-market strategy External stakeholder Brazil Management style Corporate social responsibility Diplomacia corporativa Diplomacia de negócios Estratégia de não mercado Partes interessadas externas Brasil Estilo de management Lobismo Responsabilidade social corporativa Administração de empresas Diplomacia Grupos de pressão Negócios e política Empresas - Aspectos políticos |
dc.subject.por.fl_str_mv |
Diplomacia corporativa Diplomacia de negócios Estratégia de não mercado Partes interessadas externas Brasil Estilo de management Lobismo Responsabilidade social corporativa |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Diplomacia Grupos de pressão Negócios e política Empresas - Aspectos políticos |
description |
As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and promote business interests. Companies increasingly need to use corporate diplomacy to anticipate market shifts and minimize the risks that can potentially threaten their position. The purpose of this master thesis is to find out and understand more about French corporate diplomats and their methods to achieve their objectives in Brazil. Semi-structured interviews were conducted with French executives from big multinational companies, in order to look into their techniques and approach chosen with external stakeholders. This research follows an inductive methodology, aiming at pinpointing common themes among the participants and apply them to a larger target population. Findings first show that French management style and education system, explored in the literature review, deeply influences the way French corporate diplomats lead and implement their strategies in Brazil. Their rational-driven mind and hierarchical internal organization shape French corporate diplomacy in a pyramidal structure, in order to cope with regulatory abundance and put forward financial objectives. The homogeneity of their backgrounds also reinforces these similar techniques through a close corporate ecosystem where they can communicate on corporate diplomacy best practices. They tend to keep decision-making processes in small circles and view lobbying as a risky strategy in Brazil because of the political environment and history, even though they tie close links with Brazilian officials to voice their viewpoints. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018-12-14 |
dc.date.accessioned.fl_str_mv |
2019-01-08T14:47:23Z |
dc.date.available.fl_str_mv |
2019-01-08T14:47:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/25848 |
url |
http://hdl.handle.net/10438/25848 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/f3f0732c-8b3f-4106-8300-9c57aa459300/download https://repositorio.fgv.br/bitstreams/a021c997-1c46-40be-b517-fbdf1cb13cfd/download https://repositorio.fgv.br/bitstreams/59fdbca8-5989-433a-a676-787b7fc008d5/download https://repositorio.fgv.br/bitstreams/88d7b637-b74f-4d45-a5ba-259d5912a98f/download |
bitstream.checksum.fl_str_mv |
b241b1b2cc3840db5da2bc432a506352 eb038d5f2e559b604bd244f7fb7b858d dfb340242cced38a6cca06c627998fa1 fa8c1cfb101b8a434d36ccacb3cd6fc3 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810024033992835072 |