Improving young consumers’ well-being: family involvement in transformative services

• Autor(a) principal: Lima, Suzana Valente Battistella
• Data de Publicação: 2019
• Tipo de documento: Tese
• Idioma: eng
• Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
• Texto Completo: https://hdl.handle.net/10438/27211
• topic: Transformative consumer research; Young consumers; Materialism; Gratitude; Well-being; Family; Education; Transformative service research; Pesquisa transformativa de serviços; Pesquisa transformativa do consumidor; Jovens consumidores; Materialismo; Gratidão; Bem estar; Administração de empresas; Consumidores - Pesquisa; Comportamento do consumidor; Consumidores jovens; Satisfação do consumidor

This study, presented in a three-paper format, has the objective of understanding if family involvement in transformative services can improve young consumers’ well-being. The first paper presents two empirical studies performed on educational institutions, seeking to verify whether a sense of gratitude can reduce young consumers’ materialism. The second paper applies a two-phase sequential exploratory mixed-method design in order to investigate the extent to which an educational service for the young vulnerable population is capable of co-creating more value for all stakeholders when the family is involved. Since the first two papers focus on educational institutions, which, by their very nature, have a transformative mission, the third paper utilizes content analysis to provide an overview of the transformative service research that has been published since the area’s conceptualization.