Franquias sociais: minimizando riscos no investimento social
Autor(a) principal: | |
---|---|
Data de Publicação: | 2004 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/3818 |
Resumo: | Over the last few years there has been a growing interest in social responsibility, both as concept and practice, as social problems emerge and as expectations increase as to contribute that the organizations can make as qualified. From this perspective, the business sector has been facing pressures originating from consumer defense movements, campaigns to combat extreme poverty and famine, as well as others that appear as a result of the exacerbation of issues related to minorities excluded from social life. In an attempt to respond to such demands, companies are incorporating a social commitment to their business objectives as market differentiation and highly relevant social benefits for the improvement of situations which it is applied. This study focus on the issue of social responsibility in business and the alternative of franchising methodology, or social franchising, for social actions for companies of Ceará state. The approach of the investigation is predominantly qualitative and starts out from a bibliographic review of the topics at issue seeking to comprehend their interactions and incorporations into business practices, with a view to applying using the social franchising. In the universe of 32 companies that have to participate in the contest 'Premio Delmiro Gouveia' of the best companies of Ceará state. The sample corresponds to 22 of these organizations where the informations were available. The found results show that's the methodology of the social franchising has a positive view of the business people and new studies about the subject will be led to ,make the theoretical reference more wide-raging that is now available. |
id |
FGV_8952d625ae1fe47077545206b020b2c9 |
---|---|
oai_identifier_str |
oai:repositorio.fgv.br:10438/3818 |
network_acronym_str |
FGV |
network_name_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
repository_id_str |
3974 |
spelling |
Rota, Sergio LuizEscolas::EBAPEOliveira, José Antônio Puppim deGomes, Luiz Flavio Autran MonteiroCampos, Celso José de2009-11-18T19:01:04Z2009-11-18T19:01:04Z2004ROTA, Sergio Luiz. Franquias sociais: minimizando riscos no investimento social. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2004.http://hdl.handle.net/10438/3818Over the last few years there has been a growing interest in social responsibility, both as concept and practice, as social problems emerge and as expectations increase as to contribute that the organizations can make as qualified. From this perspective, the business sector has been facing pressures originating from consumer defense movements, campaigns to combat extreme poverty and famine, as well as others that appear as a result of the exacerbation of issues related to minorities excluded from social life. In an attempt to respond to such demands, companies are incorporating a social commitment to their business objectives as market differentiation and highly relevant social benefits for the improvement of situations which it is applied. This study focus on the issue of social responsibility in business and the alternative of franchising methodology, or social franchising, for social actions for companies of Ceará state. The approach of the investigation is predominantly qualitative and starts out from a bibliographic review of the topics at issue seeking to comprehend their interactions and incorporations into business practices, with a view to applying using the social franchising. In the universe of 32 companies that have to participate in the contest 'Premio Delmiro Gouveia' of the best companies of Ceará state. The sample corresponds to 22 of these organizations where the informations were available. The found results show that's the methodology of the social franchising has a positive view of the business people and new studies about the subject will be led to ,make the theoretical reference more wide-raging that is now available.o interesse pela responsabilidade social nos últimos anos, quer como conceito ou prática, vem crescendo à medida que os problemas sociais eclodem e aumentam as expectativas de contribuição das organizações como uma parceria qualificada. Nesse contexto, o segmento empresarial vem se deparando com pressões advindas de movimentos de defesa do consumidor, campanhas de combate à miséria e a fome, além de outros que surgem com o recrudescimento de temas de minorias excluídas da vida social. Diante deste quadro as empresas estão incorporando a responsabilidade social aos objetivos de seus negócios como um fator de diferenciação no mercado e para promover benefícios sociais de grande relevância. Este estudo enfoca a responsabilidade social empresarial e a alternativa de utilização de metodologia semelhante a das franquias comerciais, as franquias sociais, para a prática das ações sociais nas empresas cearenses. A abordagem da investigação é predominantemente qualitativa e parte de uma revisão bibliográfica sobre a temática em foco, procurando compreender suas interações e incorporações nas práticas empresariais. A pesquisa considerou o universo de 32 empresas que concorreram ao 'Premio Delmiro Gouvêa' , edição 2003, das maiores e melhores empresas do Estado do Ceará. A amostra corresponde a 22 dessas organizações onde as informações foram disponibilizadas. Os resultados encontrados produzem evidências que a metodologia das Franquias Sociais tem uma percepção positiva por parte do empresariado e novos estudos, sobre a temática, devem ser conduzidos com o intuito da construção de um referencial teórico mais abrangente que o ora disponível.porTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessOrganização e gerênciaAdministração de empresasResponsabilidade social da empresa - Estudo de casosFranquias (Comércio varejista) - Estudo de casosFranquias sociais: minimizando riscos no investimento socialinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINAL000345634.pdf000345634.pdfPDFapplication/pdf4479421https://repositorio.fgv.br/bitstreams/b4bc200e-e589-480d-9860-cebd2c993b40/download08a96ccc8956dfbde462e78ebe161829MD51TEXT000345634.pdf.txt000345634.pdf.txtExtracted texttext/plain102567https://repositorio.fgv.br/bitstreams/e7d30485-10c8-45aa-bd70-0ff520bd0a32/downloadd6b7c5c17a51ce84add361d1d63c25afMD56THUMBNAIL000345634.pdf.jpg000345634.pdf.jpgGenerated Thumbnailimage/jpeg3746https://repositorio.fgv.br/bitstreams/be3cec93-5cab-4555-930b-4e06c077d56f/download103f88a28ace91fa403a764c66a8131eMD5710438/38182023-11-08 19:44:54.237open.accessoai:repositorio.fgv.br:10438/3818https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-08T19:44:54Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)false |
dc.title.por.fl_str_mv |
Franquias sociais: minimizando riscos no investimento social |
title |
Franquias sociais: minimizando riscos no investimento social |
spellingShingle |
Franquias sociais: minimizando riscos no investimento social Rota, Sergio Luiz Organização e gerência Administração de empresas Responsabilidade social da empresa - Estudo de casos Franquias (Comércio varejista) - Estudo de casos |
title_short |
Franquias sociais: minimizando riscos no investimento social |
title_full |
Franquias sociais: minimizando riscos no investimento social |
title_fullStr |
Franquias sociais: minimizando riscos no investimento social |
title_full_unstemmed |
Franquias sociais: minimizando riscos no investimento social |
title_sort |
Franquias sociais: minimizando riscos no investimento social |
author |
Rota, Sergio Luiz |
author_facet |
Rota, Sergio Luiz |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Oliveira, José Antônio Puppim de Gomes, Luiz Flavio Autran Monteiro |
dc.contributor.author.fl_str_mv |
Rota, Sergio Luiz |
dc.contributor.advisor1.fl_str_mv |
Campos, Celso José de |
contributor_str_mv |
Campos, Celso José de |
dc.subject.por.fl_str_mv |
Organização e gerência |
topic |
Organização e gerência Administração de empresas Responsabilidade social da empresa - Estudo de casos Franquias (Comércio varejista) - Estudo de casos |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Responsabilidade social da empresa - Estudo de casos Franquias (Comércio varejista) - Estudo de casos |
description |
Over the last few years there has been a growing interest in social responsibility, both as concept and practice, as social problems emerge and as expectations increase as to contribute that the organizations can make as qualified. From this perspective, the business sector has been facing pressures originating from consumer defense movements, campaigns to combat extreme poverty and famine, as well as others that appear as a result of the exacerbation of issues related to minorities excluded from social life. In an attempt to respond to such demands, companies are incorporating a social commitment to their business objectives as market differentiation and highly relevant social benefits for the improvement of situations which it is applied. This study focus on the issue of social responsibility in business and the alternative of franchising methodology, or social franchising, for social actions for companies of Ceará state. The approach of the investigation is predominantly qualitative and starts out from a bibliographic review of the topics at issue seeking to comprehend their interactions and incorporations into business practices, with a view to applying using the social franchising. In the universe of 32 companies that have to participate in the contest 'Premio Delmiro Gouveia' of the best companies of Ceará state. The sample corresponds to 22 of these organizations where the informations were available. The found results show that's the methodology of the social franchising has a positive view of the business people and new studies about the subject will be led to ,make the theoretical reference more wide-raging that is now available. |
publishDate |
2004 |
dc.date.issued.fl_str_mv |
2004 |
dc.date.accessioned.fl_str_mv |
2009-11-18T19:01:04Z |
dc.date.available.fl_str_mv |
2009-11-18T19:01:04Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ROTA, Sergio Luiz. Franquias sociais: minimizando riscos no investimento social. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2004. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/3818 |
identifier_str_mv |
ROTA, Sergio Luiz. Franquias sociais: minimizando riscos no investimento social. Dissertação (Mestrado em Gestão Empresarial) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2004. |
url |
http://hdl.handle.net/10438/3818 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/b4bc200e-e589-480d-9860-cebd2c993b40/download https://repositorio.fgv.br/bitstreams/e7d30485-10c8-45aa-bd70-0ff520bd0a32/download https://repositorio.fgv.br/bitstreams/be3cec93-5cab-4555-930b-4e06c077d56f/download |
bitstream.checksum.fl_str_mv |
08a96ccc8956dfbde462e78ebe161829 d6b7c5c17a51ce84add361d1d63c25af 103f88a28ace91fa403a764c66a8131e |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810023920057712640 |