Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/4195 |
Resumo: | The study of the behavior of socially marginalized groups such as gays, Afro-descendents, slum dwellers and others is not easy but is extremely relevant to the consumer behavior field. Most studies about these groups focus basically on the dimension of a discriminated and excluded minority, neutralizing other dimensions such as that of 'consumers'. In doing so, this doctoral thesis seeks to investigate how the possessions-related discourse is used by gay males to deal with the stigma of homosexual identity at individual, family, group and social levels. It has been evaluated that homosexual identity and its related stigma Homosexuality, as well as the social constructions imposed by a medical discourse from the 19th century, have created the categorization of homosexuality. Participant observations with a gay male group and 20 semi-structured interviews have been performed from 2005 to 2008. Our results suggested that: (i) the culturally gay-built world seem to be divided between 'gay and heterosexual' worlds. Such division does not happen only in the gay imaginary but it can also be represented by products and possessions; (ii) some gay-consumption places have altered their meaning from profane to sacred meaning throughout consumption in the subject life’s; (iii) the body has been seen as a culture construction of and value in the gay world as well as it has been used as a sign of distinction and hierarchy. |
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Pereira, Severino Joaquim NunesEscolas::EBAPELeal, Carlos Ivan SimonsenPereira, Carlos Alberto MessederCasotti, LetíciaVieira, Marcelo Milano FalcãoAyrosa, Eduardo André Teixeira2010-02-23T18:37:59Z2010-02-23T18:37:59Z2009PEREIRA, Severino Joaquim Nunes. Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual. Tese (Doutorado em Administração) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2009.http://hdl.handle.net/10438/4195The study of the behavior of socially marginalized groups such as gays, Afro-descendents, slum dwellers and others is not easy but is extremely relevant to the consumer behavior field. Most studies about these groups focus basically on the dimension of a discriminated and excluded minority, neutralizing other dimensions such as that of 'consumers'. In doing so, this doctoral thesis seeks to investigate how the possessions-related discourse is used by gay males to deal with the stigma of homosexual identity at individual, family, group and social levels. It has been evaluated that homosexual identity and its related stigma Homosexuality, as well as the social constructions imposed by a medical discourse from the 19th century, have created the categorization of homosexuality. Participant observations with a gay male group and 20 semi-structured interviews have been performed from 2005 to 2008. Our results suggested that: (i) the culturally gay-built world seem to be divided between 'gay and heterosexual' worlds. Such division does not happen only in the gay imaginary but it can also be represented by products and possessions; (ii) some gay-consumption places have altered their meaning from profane to sacred meaning throughout consumption in the subject life’s; (iii) the body has been seen as a culture construction of and value in the gay world as well as it has been used as a sign of distinction and hierarchy.O estudo de grupos socialmente marginalizados como gays, negros, usuários de drogas, entre outros, não é fácil, porém de extrema relevância para a área de comportamento do consumidor, pois a determinados grupos sociais é negado praticamente o status de membros de uma sociedade moderna e de consumo (BARBOSA, 2006). Dessa forma, esta tese de doutorado teve como objetivo investigar como o discurso associado a posses é utilizado por gays masculinos para enfrentarem o estigma da identidade homossexual nos níveis individual, familiar, grupal e social. A análise abrange tanto a identidade homossexual como o estigma relacionado a ela, considerando ambos como construções sociais impostas por um discurso médico produzido no século XIX, que, por sua vez, criou a categorização da homossexualidade. Como método de pesquisa adotou-se a observação de participantes no grupo gay da cidade do Rio de Janeiro e também foram realizadas 20 entrevistas semiestruturadas com gays masculinos entre os anos de 2005 e 2008. Os resultados sugerem que: (i) para os gays, o mundo culturalmente constituído parece estar dividido entre o 'mundo gay' e o 'mundo heterossexual'. A divisão entre estes dois mundos não se dá somente no imaginário dos gays, mas também pode ser representado por produtos e posses; (ii) alguns ambientes de consumo gay passam de um significado de profano para sagrado no decorrer da vida dos gays; (iii) o corpo é visto como uma construção cultural e representa valor no mundo gay, assim como também é usado como signo de distinção e hierarquia.porTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessCulture and consumptionIdentityGay identityStigmaCultura e consumoIdentidadeIdentidade gayEstigmaEstética e corpoAesthetic and bodyAdministração de empresasComportamento do consumidorHomossexuaisIdentidade socialDa 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexualinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINALSeverino Joauqim.pdfSeverino Joauqim.pdfTese 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|
dc.title.por.fl_str_mv |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
title |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
spellingShingle |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual Pereira, Severino Joaquim Nunes Culture and consumption Identity Gay identity Stigma Cultura e consumo Identidade Identidade gay Estigma Estética e corpo Aesthetic and body Administração de empresas Comportamento do consumidor Homossexuais Identidade social |
title_short |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
title_full |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
title_fullStr |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
title_full_unstemmed |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
title_sort |
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual |
author |
Pereira, Severino Joaquim Nunes |
author_facet |
Pereira, Severino Joaquim Nunes |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Leal, Carlos Ivan Simonsen Pereira, Carlos Alberto Messeder Casotti, Letícia Vieira, Marcelo Milano Falcão |
dc.contributor.author.fl_str_mv |
Pereira, Severino Joaquim Nunes |
dc.contributor.advisor1.fl_str_mv |
Ayrosa, Eduardo André Teixeira |
contributor_str_mv |
Ayrosa, Eduardo André Teixeira |
dc.subject.por.fl_str_mv |
Culture and consumption Identity Gay identity Stigma Cultura e consumo Identidade Identidade gay Estigma Estética e corpo |
topic |
Culture and consumption Identity Gay identity Stigma Cultura e consumo Identidade Identidade gay Estigma Estética e corpo Aesthetic and body Administração de empresas Comportamento do consumidor Homossexuais Identidade social |
dc.subject.eng.fl_str_mv |
Aesthetic and body |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Comportamento do consumidor Homossexuais Identidade social |
description |
The study of the behavior of socially marginalized groups such as gays, Afro-descendents, slum dwellers and others is not easy but is extremely relevant to the consumer behavior field. Most studies about these groups focus basically on the dimension of a discriminated and excluded minority, neutralizing other dimensions such as that of 'consumers'. In doing so, this doctoral thesis seeks to investigate how the possessions-related discourse is used by gay males to deal with the stigma of homosexual identity at individual, family, group and social levels. It has been evaluated that homosexual identity and its related stigma Homosexuality, as well as the social constructions imposed by a medical discourse from the 19th century, have created the categorization of homosexuality. Participant observations with a gay male group and 20 semi-structured interviews have been performed from 2005 to 2008. Our results suggested that: (i) the culturally gay-built world seem to be divided between 'gay and heterosexual' worlds. Such division does not happen only in the gay imaginary but it can also be represented by products and possessions; (ii) some gay-consumption places have altered their meaning from profane to sacred meaning throughout consumption in the subject life’s; (iii) the body has been seen as a culture construction of and value in the gay world as well as it has been used as a sign of distinction and hierarchy. |
publishDate |
2009 |
dc.date.issued.fl_str_mv |
2009 |
dc.date.accessioned.fl_str_mv |
2010-02-23T18:37:59Z |
dc.date.available.fl_str_mv |
2010-02-23T18:37:59Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
PEREIRA, Severino Joaquim Nunes. Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual. Tese (Doutorado em Administração) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2009. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/4195 |
identifier_str_mv |
PEREIRA, Severino Joaquim Nunes. Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual. Tese (Doutorado em Administração) - FGV - Fundação Getúlio Vargas, Rio de Janeiro, 2009. |
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http://hdl.handle.net/10438/4195 |
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