A reação do consumidor frente à ruptura no varejo

Detalhes bibliográficos
Autor(a) principal: Sampaio, Mauro
Data de Publicação: 2008
Outros Autores: Machline, Claude
Tipo de documento: Relatório
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/13346
Resumo: Este artigo reporta o resultado de uma pesquisa sobre a reação de curto prazo do consumidor frente a ruptura. Na pesquisa, os autores investigam a relação entre a reação do consumidor frente à ruptura e diversas variáveis independentes listadas nas categorias: situações de compras, características de consumidores e percepção de tipo de loja. Os resultados mostraram que $ possível identificar a reação do consumidor frente à ruptura e que $ possível estimar a probabilidades de um individuo sair da loja a presença de certas características. Os autores concluem que um instrumento desta natureza pode contribuir para melhorar a qualidade das decisões no varejo e ajudar os profissionais de logística a calcular o custo de ruptura.
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spelling Sampaio, MauroMachline, ClaudeEscolas::EAESP2015-02-20T15:42:33Z2015-02-20T15:42:33Z2008http://hdl.handle.net/10438/13346Este artigo reporta o resultado de uma pesquisa sobre a reação de curto prazo do consumidor frente a ruptura. Na pesquisa, os autores investigam a relação entre a reação do consumidor frente à ruptura e diversas variáveis independentes listadas nas categorias: situações de compras, características de consumidores e percepção de tipo de loja. Os resultados mostraram que $ possível identificar a reação do consumidor frente à ruptura e que $ possível estimar a probabilidades de um individuo sair da loja a presença de certas características. 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dc.title.por.fl_str_mv A reação do consumidor frente à ruptura no varejo
title A reação do consumidor frente à ruptura no varejo
spellingShingle A reação do consumidor frente à ruptura no varejo
Sampaio, Mauro
Varejo
Reação do consumidor
Administração de empresas
Logística
Consumidores
title_short A reação do consumidor frente à ruptura no varejo
title_full A reação do consumidor frente à ruptura no varejo
title_fullStr A reação do consumidor frente à ruptura no varejo
title_full_unstemmed A reação do consumidor frente à ruptura no varejo
title_sort A reação do consumidor frente à ruptura no varejo
author Sampaio, Mauro
author_facet Sampaio, Mauro
Machline, Claude
author_role author
author2 Machline, Claude
author2_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.author.fl_str_mv Sampaio, Mauro
Machline, Claude
dc.subject.por.fl_str_mv Varejo
Reação do consumidor
topic Varejo
Reação do consumidor
Administração de empresas
Logística
Consumidores
dc.subject.area.por.fl_str_mv Administração de empresas
dc.subject.bibliodata.por.fl_str_mv Logística
Consumidores
description Este artigo reporta o resultado de uma pesquisa sobre a reação de curto prazo do consumidor frente a ruptura. Na pesquisa, os autores investigam a relação entre a reação do consumidor frente à ruptura e diversas variáveis independentes listadas nas categorias: situações de compras, características de consumidores e percepção de tipo de loja. Os resultados mostraram que $ possível identificar a reação do consumidor frente à ruptura e que $ possível estimar a probabilidades de um individuo sair da loja a presença de certas características. Os autores concluem que um instrumento desta natureza pode contribuir para melhorar a qualidade das decisões no varejo e ajudar os profissionais de logística a calcular o custo de ruptura.
publishDate 2008
dc.date.issued.fl_str_mv 2008
dc.date.accessioned.fl_str_mv 2015-02-20T15:42:33Z
dc.date.available.fl_str_mv 2015-02-20T15:42:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/report
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url http://hdl.handle.net/10438/13346
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dc.relation.ispartofseries.por.fl_str_mv Relatório de pesquisa FGV/EAESP/NPP;n.21
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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