The Internationalization of AccorHotels in South America: why and how?
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/24647 |
Resumo: | The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of international arrivals in 2017. However, in parallel with this positive trend, some South American countries have been prey to a gloomy economic situation and political turmoil. In spite of these negative aspects, the French multinational hotel chain AccorHotels has always focused significantly on the region. In light of this a priori unintuitive phenomenon, the present research aims at identifying the reasons for AccorHotels’ internationalization in South America, along with the way the process has been carried out, from its arrival in Brazil in 1997 until nowadays. After reviewing the literature about internationalization strategies (especially within the hospitality sector), more specific data has been collected about the history and business strategies of AccorHotels in the frame of a single case study. These include secondary data retrieved from various written sources, but also primary data from the interviews of company’s managers and hospitality experts. In particular, three countries have been considered for this study, corresponding to AccorHotels’ main markets: Brazil (where the South American headquarters are located), Chile and Argentina. The results showed that the main drivers for the internationalization in South America were the economic potential of the countries and the various business opportunities available, coupled with the numerous business-related competences of the group, including experience, flexibility and strong business acumen. As for the expansion process, the eclectic paradigm best describes the internationalization of AccorHotels, and management contracts are the preferred entry modes for the group, due to the great balance between control, risk reduction and (lower) amount of investment. Since little research has been done so far about the internationalization of services companies – especially in the hospitality industry –, this dissertation provides updated material about the situation in these fields. As for managers, this work may provide them with a global overview of AccorHotels’ expansion over the years, and may help strategic actors from hotel chains to better understand the way the South American hospitality market works. |
id |
FGV_9d7caf81715b94514c542d72da0e8f7c |
---|---|
oai_identifier_str |
oai:repositorio.fgv.br:10438/24647 |
network_acronym_str |
FGV |
network_name_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
repository_id_str |
3974 |
spelling |
Wendling, Julien GauthierEscolas::EAESPFleury, Maria Tereza LemeGarrido, Ivan LapuenteCalixto, Cyntia Vilasboas2018-08-31T12:38:19Z2018-08-31T12:38:19Z2018-08-20http://hdl.handle.net/10438/24647The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of international arrivals in 2017. However, in parallel with this positive trend, some South American countries have been prey to a gloomy economic situation and political turmoil. In spite of these negative aspects, the French multinational hotel chain AccorHotels has always focused significantly on the region. In light of this a priori unintuitive phenomenon, the present research aims at identifying the reasons for AccorHotels’ internationalization in South America, along with the way the process has been carried out, from its arrival in Brazil in 1997 until nowadays. After reviewing the literature about internationalization strategies (especially within the hospitality sector), more specific data has been collected about the history and business strategies of AccorHotels in the frame of a single case study. These include secondary data retrieved from various written sources, but also primary data from the interviews of company’s managers and hospitality experts. In particular, three countries have been considered for this study, corresponding to AccorHotels’ main markets: Brazil (where the South American headquarters are located), Chile and Argentina. The results showed that the main drivers for the internationalization in South America were the economic potential of the countries and the various business opportunities available, coupled with the numerous business-related competences of the group, including experience, flexibility and strong business acumen. As for the expansion process, the eclectic paradigm best describes the internationalization of AccorHotels, and management contracts are the preferred entry modes for the group, due to the great balance between control, risk reduction and (lower) amount of investment. Since little research has been done so far about the internationalization of services companies – especially in the hospitality industry –, this dissertation provides updated material about the situation in these fields. As for managers, this work may provide them with a global overview of AccorHotels’ expansion over the years, and may help strategic actors from hotel chains to better understand the way the South American hospitality market works.A indústria turística mundial expandiu-se fortemente nas últimas décadas, e a América do Sul não foi uma exceção. Segundo os dados fornecidos pela UNWTO, o continente teve um dos maiores crescimentos em termos de chegadas internacionais em 2017. Contudo, em contraste com essa tendência positiva, alguns países sul-americanos têm conhecido uma situação económica complicada e problemas políticos. Apesar destes aspectos negativos, a AccorHotels, empresa multinacional francesa do setor hoteleiro, sempre tem focado significativamente nessa região. Considerando esse fenômeno a priori insólito, a presente pesquisa busca identificar as razões da internacionalização da AccorHotels na América do Sul, assim como a maneira como o processo tem sido realizado, desde a chegada do grupo no Brasil em 1977 até hoje. Depois ter revisado a literatura disponível sobre as estratégias de internacionalização (especialmente no setor hoteleiro), dados mais específicos foram coletados sobre a história e as estratégias da AccorHotels, no âmbito de um estudo de caso. Isso inclui dados secundários encontrados no material escrito, mas também dados primários obtidos através de entrevistas com gerentes da companhia e peritos do setor hoteleiro. Três países foram considerados nessa análise, correspondentes aos principais mercados da AccorHotels: Brasil (onde situa-se a sede), Chile e Argentina. Os resultados mostraram que os maiores fatores que levaram à internacionalização na América do Sul são o potencial econômico dos países e as demais oportunidades de negócios disponíveis no lugar, assim como as várias competências do grupo em matéria de negócios, incluindo experiência, flexibilidade e forte perspicácia empresarial. Sobre o processo de expansão, o paradigma eclético descreve ao máximo a internacionalização da AccorHotels, e os contratos de administração constituem o modo de entrada mais usado pela empresa, devido ao bom equilíbrio que eles oferecem entre controle, redução dos riscos e (baixo) investimento. Como poucas pesquisas foram feitas sobre a internacionalização de empresas de serviços – especialmente no setor hoteleiro –, o trabalho fornece dados atualizados sobre a situação nesses campos. Quanto aos gerentes, essa dissertação traz-lhes uma visão global da expansão da AccorHotels, e pode ajudar os atores estratégicos de redes hoteleiras a entender melhor o funcionamento do mercado hoteleiro na América do Sul.engInternationalizationHospitalityAccorHotelsInternacionalizaçãoHotelariaCiência políticaEmpresas multinacionaisGlobalizaçãoAdministração de hotéisIndústria hoteleira - Estudo de casosPlanejamento estratégicoThe Internationalization of AccorHotels in South America: why and how?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVTEXTThesis - Final Version - Julien Gauthier Wendling.pdf.txtThesis - Final Version - Julien Gauthier Wendling.pdf.txtExtracted texttext/plain100569https://repositorio.fgv.br/bitstreams/2e472e1b-9ba0-41ad-88b6-e20bea2b7459/download7ee756602cc60bfefc5eb81ce28528e5MD55ORIGINALThesis - Final Version - Julien Gauthier Wendling.pdfThesis - Final Version - Julien Gauthier Wendling.pdfPDFapplication/pdf2327615https://repositorio.fgv.br/bitstreams/713ad029-529e-48b6-a089-5aa7a12e6760/downloadbacd5e635de6e850f7f4efc6eb920048MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/5111b6f9-05f7-48fb-ad6d-21750043f7ab/downloaddfb340242cced38a6cca06c627998fa1MD52THUMBNAILThesis - Final Version - Julien Gauthier Wendling.pdf.jpgThesis - Final Version - Julien Gauthier Wendling.pdf.jpgGenerated Thumbnailimage/jpeg2563https://repositorio.fgv.br/bitstreams/0bbfbd58-329b-47ad-9fc5-aceb2c888537/download4dff027b5d136e3838084e7147632b95MD5610438/246472023-11-28 11:23:00.0open.accessoai:repositorio.fgv.br:10438/24647https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-28T11:23Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV)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 |
dc.title.eng.fl_str_mv |
The Internationalization of AccorHotels in South America: why and how? |
title |
The Internationalization of AccorHotels in South America: why and how? |
spellingShingle |
The Internationalization of AccorHotels in South America: why and how? Wendling, Julien Gauthier Internationalization Hospitality AccorHotels Internacionalização Hotelaria Ciência política Empresas multinacionais Globalização Administração de hotéis Indústria hoteleira - Estudo de casos Planejamento estratégico |
title_short |
The Internationalization of AccorHotels in South America: why and how? |
title_full |
The Internationalization of AccorHotels in South America: why and how? |
title_fullStr |
The Internationalization of AccorHotels in South America: why and how? |
title_full_unstemmed |
The Internationalization of AccorHotels in South America: why and how? |
title_sort |
The Internationalization of AccorHotels in South America: why and how? |
author |
Wendling, Julien Gauthier |
author_facet |
Wendling, Julien Gauthier |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Fleury, Maria Tereza Leme Garrido, Ivan Lapuente |
dc.contributor.author.fl_str_mv |
Wendling, Julien Gauthier |
dc.contributor.advisor1.fl_str_mv |
Calixto, Cyntia Vilasboas |
contributor_str_mv |
Calixto, Cyntia Vilasboas |
dc.subject.eng.fl_str_mv |
Internationalization Hospitality AccorHotels |
topic |
Internationalization Hospitality AccorHotels Internacionalização Hotelaria Ciência política Empresas multinacionais Globalização Administração de hotéis Indústria hoteleira - Estudo de casos Planejamento estratégico |
dc.subject.por.fl_str_mv |
Internacionalização Hotelaria |
dc.subject.area.por.fl_str_mv |
Ciência política |
dc.subject.bibliodata.por.fl_str_mv |
Empresas multinacionais Globalização Administração de hotéis Indústria hoteleira - Estudo de casos Planejamento estratégico |
description |
The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of international arrivals in 2017. However, in parallel with this positive trend, some South American countries have been prey to a gloomy economic situation and political turmoil. In spite of these negative aspects, the French multinational hotel chain AccorHotels has always focused significantly on the region. In light of this a priori unintuitive phenomenon, the present research aims at identifying the reasons for AccorHotels’ internationalization in South America, along with the way the process has been carried out, from its arrival in Brazil in 1997 until nowadays. After reviewing the literature about internationalization strategies (especially within the hospitality sector), more specific data has been collected about the history and business strategies of AccorHotels in the frame of a single case study. These include secondary data retrieved from various written sources, but also primary data from the interviews of company’s managers and hospitality experts. In particular, three countries have been considered for this study, corresponding to AccorHotels’ main markets: Brazil (where the South American headquarters are located), Chile and Argentina. The results showed that the main drivers for the internationalization in South America were the economic potential of the countries and the various business opportunities available, coupled with the numerous business-related competences of the group, including experience, flexibility and strong business acumen. As for the expansion process, the eclectic paradigm best describes the internationalization of AccorHotels, and management contracts are the preferred entry modes for the group, due to the great balance between control, risk reduction and (lower) amount of investment. Since little research has been done so far about the internationalization of services companies – especially in the hospitality industry –, this dissertation provides updated material about the situation in these fields. As for managers, this work may provide them with a global overview of AccorHotels’ expansion over the years, and may help strategic actors from hotel chains to better understand the way the South American hospitality market works. |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-08-31T12:38:19Z |
dc.date.available.fl_str_mv |
2018-08-31T12:38:19Z |
dc.date.issued.fl_str_mv |
2018-08-20 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/24647 |
url |
http://hdl.handle.net/10438/24647 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/2e472e1b-9ba0-41ad-88b6-e20bea2b7459/download https://repositorio.fgv.br/bitstreams/713ad029-529e-48b6-a089-5aa7a12e6760/download https://repositorio.fgv.br/bitstreams/5111b6f9-05f7-48fb-ad6d-21750043f7ab/download https://repositorio.fgv.br/bitstreams/0bbfbd58-329b-47ad-9fc5-aceb2c888537/download |
bitstream.checksum.fl_str_mv |
7ee756602cc60bfefc5eb81ce28528e5 bacd5e635de6e850f7f4efc6eb920048 dfb340242cced38a6cca06c627998fa1 4dff027b5d136e3838084e7147632b95 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1799582561859534848 |