Propaganda global e a função criativa das agências de propaganda

Detalhes bibliográficos
Autor(a) principal: Hidalgo, Milexa Villegas
Data de Publicação: 1991
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/10475
Resumo: A pesquisa visa esclarecer dentro do marco de relacionamento agência-cliente multinacional se a função criativa da agência é completada, limitada ou anulada quando o anunciante segue estratégias de propaganda global. O pressuposto básico que dá origem ao presente trabalho e o da função criativa das agências de propaganda ser limitada quando o anunciante segue estratégias de propaganda global.
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spelling Hidalgo, Milexa VillegasEscolas::EAESPCosenza, Antonio Jesus de B.2013-02-07T18:34:50Z2013-02-07T18:34:50Z1991-02-28HIDALGO, Milexa Villegas. Propaganda global e a função criativa das agências de propaganda. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1991.http://hdl.handle.net/10438/10475A pesquisa visa esclarecer dentro do marco de relacionamento agência-cliente multinacional se a função criativa da agência é completada, limitada ou anulada quando o anunciante segue estratégias de propaganda global. O pressuposto básico que dá origem ao presente trabalho e o da função criativa das agências de propaganda ser limitada quando o anunciante segue estratégias de propaganda global.porPropaganda global e a função criativa das agências de propagandainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasPropagandaAgências de propagandareponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINAL1199100836.pdf1199100836.pdfapplication/pdf5660751https://repositorio.fgv.br/bitstreams/91f9b767-9171-424f-a082-e395a64b6675/download0d110c249b4fb692eb91d698de54d4ccMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/564e9378-9e27-404a-9c2b-c819bb952610/downloaddfb340242cced38a6cca06c627998fa1MD52TEXT1199100836.pdf.txt1199100836.pdf.txtExtracted 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dc.title.por.fl_str_mv Propaganda global e a função criativa das agências de propaganda
title Propaganda global e a função criativa das agências de propaganda
spellingShingle Propaganda global e a função criativa das agências de propaganda
Hidalgo, Milexa Villegas
Administração de empresas
Propaganda
Agências de propaganda
title_short Propaganda global e a função criativa das agências de propaganda
title_full Propaganda global e a função criativa das agências de propaganda
title_fullStr Propaganda global e a função criativa das agências de propaganda
title_full_unstemmed Propaganda global e a função criativa das agências de propaganda
title_sort Propaganda global e a função criativa das agências de propaganda
author Hidalgo, Milexa Villegas
author_facet Hidalgo, Milexa Villegas
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EAESP
dc.contributor.author.fl_str_mv Hidalgo, Milexa Villegas
dc.contributor.advisor1.fl_str_mv Cosenza, Antonio Jesus de B.
contributor_str_mv Cosenza, Antonio Jesus de B.
dc.subject.area.por.fl_str_mv Administração de empresas
topic Administração de empresas
Propaganda
Agências de propaganda
dc.subject.bibliodata.por.fl_str_mv Propaganda
Agências de propaganda
description A pesquisa visa esclarecer dentro do marco de relacionamento agência-cliente multinacional se a função criativa da agência é completada, limitada ou anulada quando o anunciante segue estratégias de propaganda global. O pressuposto básico que dá origem ao presente trabalho e o da função criativa das agências de propaganda ser limitada quando o anunciante segue estratégias de propaganda global.
publishDate 1991
dc.date.issued.fl_str_mv 1991-02-28
dc.date.accessioned.fl_str_mv 2013-02-07T18:34:50Z
dc.date.available.fl_str_mv 2013-02-07T18:34:50Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv HIDALGO, Milexa Villegas. Propaganda global e a função criativa das agências de propaganda. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1991.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/10475
identifier_str_mv HIDALGO, Milexa Villegas. Propaganda global e a função criativa das agências de propaganda. Dissertação (Mestrado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 1991.
url http://hdl.handle.net/10438/10475
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