Propaganda tradicional X propaganda via web: um estudo exploratório

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Ana Paula Borges
Data de Publicação: 2001
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: http://hdl.handle.net/10438/8479
Resumo: The study presents aspects of the traditional advertising, which have had it's dimensions changed with the advent of the Internet. The author intends to demonstrate how the new technologies have affected the way of thinking. doing and buying advertisings. Through a exploratory study, the report presents a new vision about the importance of the Internet as a way of adding different tools and possibilities to current advertising. In order to complement the study, the author presents the results of a survey with web's professionals and analyses a study case with an agency that created the first interative commercial of the brazilian history.
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spelling Gonçalves, Ana Paula BorgesEscolas::EBAPEJoia, Luiz Antonio2011-07-22T18:52:36Z2011-07-22T18:52:36Z2001GONÇALVES, Ana Paula Borges. Propaganda tradicional X propaganda via web: um estudo exploratório. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2001.http://hdl.handle.net/10438/8479The study presents aspects of the traditional advertising, which have had it's dimensions changed with the advent of the Internet. The author intends to demonstrate how the new technologies have affected the way of thinking. doing and buying advertisings. Through a exploratory study, the report presents a new vision about the importance of the Internet as a way of adding different tools and possibilities to current advertising. In order to complement the study, the author presents the results of a survey with web's professionals and analyses a study case with an agency that created the first interative commercial of the brazilian history.O estudo apresenta aspectos da propaganda tradicional que tiveram suas dimensões alteradas com o advento da Internet. A autora pretende demonstrar como as novas tecnologias têm afetado a forma de se pensar, fazer e comprar propaganda. Através de estudo exploratório, o relatório apresenta uma nova visão à respeito da importância da Internet como forma de adicionar diferentes ferramentas e possibilidades à propaganda tradicional. Com o objetivo de complementar o estudo, a autora apresenta o resultado de uma pesquisa com profissionais de Internet e analisa um estudo de caso da agência que criou o primeiro comercial interativo da história da propaganda brasileira.porTodo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis.info:eu-repo/semantics/openAccessPropaganda tradicional X propaganda via web: um estudo exploratórioinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisAdministração de empresasPropaganda na internetPropagandareponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVORIGINAL000362148.pdf000362148.pdfapplication/pdf5138459https://repositorio.fgv.br/bitstreams/5b2205f8-30eb-490c-91d4-2239cb753a36/download08c8dc4c13a9f93c12666e5bf1fc3ffcMD51LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv Propaganda tradicional X propaganda via web: um estudo exploratório
title Propaganda tradicional X propaganda via web: um estudo exploratório
spellingShingle Propaganda tradicional X propaganda via web: um estudo exploratório
Gonçalves, Ana Paula Borges
Administração de empresas
Propaganda na internet
Propaganda
title_short Propaganda tradicional X propaganda via web: um estudo exploratório
title_full Propaganda tradicional X propaganda via web: um estudo exploratório
title_fullStr Propaganda tradicional X propaganda via web: um estudo exploratório
title_full_unstemmed Propaganda tradicional X propaganda via web: um estudo exploratório
title_sort Propaganda tradicional X propaganda via web: um estudo exploratório
author Gonçalves, Ana Paula Borges
author_facet Gonçalves, Ana Paula Borges
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.author.fl_str_mv Gonçalves, Ana Paula Borges
dc.contributor.advisor1.fl_str_mv Joia, Luiz Antonio
contributor_str_mv Joia, Luiz Antonio
dc.subject.area.por.fl_str_mv Administração de empresas
topic Administração de empresas
Propaganda na internet
Propaganda
dc.subject.bibliodata.por.fl_str_mv Propaganda na internet
Propaganda
description The study presents aspects of the traditional advertising, which have had it's dimensions changed with the advent of the Internet. The author intends to demonstrate how the new technologies have affected the way of thinking. doing and buying advertisings. Through a exploratory study, the report presents a new vision about the importance of the Internet as a way of adding different tools and possibilities to current advertising. In order to complement the study, the author presents the results of a survey with web's professionals and analyses a study case with an agency that created the first interative commercial of the brazilian history.
publishDate 2001
dc.date.issued.fl_str_mv 2001
dc.date.accessioned.fl_str_mv 2011-07-22T18:52:36Z
dc.date.available.fl_str_mv 2011-07-22T18:52:36Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv GONÇALVES, Ana Paula Borges. Propaganda tradicional X propaganda via web: um estudo exploratório. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2001.
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10438/8479
identifier_str_mv GONÇALVES, Ana Paula Borges. Propaganda tradicional X propaganda via web: um estudo exploratório. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2001.
url http://hdl.handle.net/10438/8479
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