Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Tese |
Idioma: | eng |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/15041 |
Resumo: | This dissertation, based on empirical data collected with 50 nutritional gatekeepers distributed in Brazil (n=30) and the US (n=20), aims to provide an improved understanding of household food waste in the lower-middle income context. The thesis is comprised in three essays, which combined, fulfill the objectives of identifying the core antecedents of food waste and delineating a typology of food wasters. Additionally, it presents a contextualization of food waste worldwide and a concluding chapter proposes an agenda for future research studies on consumer food waste. Food waste, as a research theme, provides the opportunity for scholarly work in marketing to meet the criteria of managerial, public policy, and societal relevance. In the first article, I describe the drivers of the so-called “food waste paradox”, the identification and analysis of food waste in families with income constraints while presenting the food consumption itinerary and the core antecedents of wasted food. This first essay, based on data collected in Brazilian families, illustrates also how cultural norms, such as over-preparing food to show hospitality or as a form not to be perceived as poor, can generate more food waste. In the second essay, a grounded theory oriented research highlights the role of affection and abundance on consumer food waste. This second study presents a framework with six dimensions of food waste - 1. Affection; 2. Abundance; 3. Multiplicity of choices; 4. Convenience; 5. Procrastination; 6. Unplanned routine - to enrich the theoretical contributions. Based on empirical data collected in American families, it provides novel explanations, such as on how stockpiling comfort foods in abundance – a form of both boosting positive self-emotions and showing affection for kids – can promote more food waste. In sum, the second essay identifies a negative outcome of affection and food abundance in the family context, while providing a theoretically relevant general framework for the food waste phenomenon. Finally, the third essay, drawing from the entire dataset and a new data gathering from ten families, proposes a behavioral typology of household food waste, an original contribution to consumer behavior studies. The identification of five distinct food wasters’ types - (1) Caring mothers; (2) Heavy cooks; (3) Leftovers killers; (4) Procrastinators; (5) Resourceful mothers - contributes to theory, whilst a number of potential implications for nutritional educators and government officials are explored in light of the findings. A comparison of the Brazilian and American samples explains the characteristics of each type identified, showing many similarities in their respective food waste behaviors. Waste levels perceived per country are also compared. Overall, findings from the three studies, such as the itinerary presented and the identification of the major drivers of household food waste, can contribute to maximizing the results of campaigns aimed at mitigating food waste, and they provide insights for retailers interested in sustainability initiatives. Broadly-based, results presented can also be applied to improve hunger relief programs and nutritional education projects undertaken by the public sector or NGOs. |
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Araújo, Gustavo Porpino deEscolas::EAESPBrito, Eliane Pereira ZamithZambaldi, FelipeCasotti, LetíciaStrehlau, Vivian IaraParente, Juracy Gomes2016-01-05T10:34:42Z2016-01-05T10:34:42Z2015-12-15ARAÚJO, Gustavo Porpino de. Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2015.http://hdl.handle.net/10438/15041This dissertation, based on empirical data collected with 50 nutritional gatekeepers distributed in Brazil (n=30) and the US (n=20), aims to provide an improved understanding of household food waste in the lower-middle income context. The thesis is comprised in three essays, which combined, fulfill the objectives of identifying the core antecedents of food waste and delineating a typology of food wasters. Additionally, it presents a contextualization of food waste worldwide and a concluding chapter proposes an agenda for future research studies on consumer food waste. Food waste, as a research theme, provides the opportunity for scholarly work in marketing to meet the criteria of managerial, public policy, and societal relevance. In the first article, I describe the drivers of the so-called “food waste paradox”, the identification and analysis of food waste in families with income constraints while presenting the food consumption itinerary and the core antecedents of wasted food. This first essay, based on data collected in Brazilian families, illustrates also how cultural norms, such as over-preparing food to show hospitality or as a form not to be perceived as poor, can generate more food waste. In the second essay, a grounded theory oriented research highlights the role of affection and abundance on consumer food waste. This second study presents a framework with six dimensions of food waste - 1. Affection; 2. Abundance; 3. Multiplicity of choices; 4. Convenience; 5. Procrastination; 6. Unplanned routine - to enrich the theoretical contributions. Based on empirical data collected in American families, it provides novel explanations, such as on how stockpiling comfort foods in abundance – a form of both boosting positive self-emotions and showing affection for kids – can promote more food waste. In sum, the second essay identifies a negative outcome of affection and food abundance in the family context, while providing a theoretically relevant general framework for the food waste phenomenon. Finally, the third essay, drawing from the entire dataset and a new data gathering from ten families, proposes a behavioral typology of household food waste, an original contribution to consumer behavior studies. The identification of five distinct food wasters’ types - (1) Caring mothers; (2) Heavy cooks; (3) Leftovers killers; (4) Procrastinators; (5) Resourceful mothers - contributes to theory, whilst a number of potential implications for nutritional educators and government officials are explored in light of the findings. A comparison of the Brazilian and American samples explains the characteristics of each type identified, showing many similarities in their respective food waste behaviors. Waste levels perceived per country are also compared. Overall, findings from the three studies, such as the itinerary presented and the identification of the major drivers of household food waste, can contribute to maximizing the results of campaigns aimed at mitigating food waste, and they provide insights for retailers interested in sustainability initiatives. Broadly-based, results presented can also be applied to improve hunger relief programs and nutritional education projects undertaken by the public sector or NGOs.Esta dissertação doutoral, com base em dados empíricos coletados com 50 mães distribuídas no Brasil (n = 30) e nos EUA (n = 20), tem como objetivo fornecer uma melhor compreensão do desperdício de alimento no contexto da baixa renda. A tese é composta por três artigos, que combinados, cumprem os objetivos de identificar os antecedentes do desperdício de alimento e delinear uma tipologia dos desperdiçadores de alimento. Adicionalmente, contextualiza o desperdício global e um capítulo propõe uma agenda futura para estudos sobre desperdício de alimento no âmbito do consumidor. O desperdício de alimento nas famílias, enquanto tema de pesquisa, oferece a oportunidade para o trabalho acadêmico em marketing cumprir os critérios de relevância social, gerencial e para políticas públicas. No primeiro estudo, descrevem-se os fatores do chamado 'paradoxo do desperdício de alimento', a identificação e análise do desperdício de alimento em famílias com restrições orçamentárias, enquanto apresentam-se o itinerário do consumo de alimentos e os antecedentes do desperdício. Este primeiro artigo, elaborado com dados coletados em famílias brasileiras, ilustra também o papel das normas culturais, tais como o preparo abundante de alimento para mostrar hospitalidade ou como forma de não ser percebido como pobre, no aumento do desperdício. No segundo artigo, uma grounded-theory (teoria fundamentada nos dados) destaca o papel do afeto e da abundância no desperdício de alimento familiar. Para enriquecer as contribuições teóricas, este segundo estudo apresenta um framework com seis dimensões do desperdício de alimento (1. Afeto; 2. Abundância; 3. Multiplicidade de escolhas; 4. Conveniência; 5. Procrastinação; 6. Rotina sem planejamento). Baseado em dados empíricos coletados em famílias americanas, este estudo proporciona novas explicações, a exemplo de como o estoque abundante de comfort foods - uma forma de impulsionar tanto emoções positivas para si quanto mostrar afeto para crianças – pode gerar mais desperdício de alimentos. Em síntese, o segundo artigo identifica uma consequência negativa do afeto e da abundância de alimentos no contexto familiar, e apresenta um framework teoricamente relevante. Finalmente, o terceiro artigo, a partir do conjunto de dados dos estudos anteriores e de nova coleta com dez famílias, propõe uma tipologia comportamental do desperdício de alimento, uma contribuição original aos estudos de comportamento do consumidor. A identificação de cinco tipos de desperdiçadores de alimentos - (1) Mães carinhosas; (2) Cozinheiras abundantes; (3) Desperdiçadoras de sobras; (4) Procrastinadoras; (5) Mães versáteis - contribui para a teoria, enquanto implicações potenciais para educadores nutricionais e agentes públicos são exploradas a partir dos resultados. Como uma forma de explicar as características de cada um dos cinco tipos identificados, compara-se aspectos das amostras brasileira e norte-americana, que apresentam similaridades no comportamento de desperdício de alimento. Os níveis de desperdício percebidos por país também são comparados. Em suma, os achados dos três artigos podem contribuir para maximizar os resultados de campanhas de conscientização voltadas à mitigação do desperdício de alimento, e apresentam ideias para varejistas interessados em iniciativas de sustentabilidade. Mais abrangentemente, os resultados apresentados também podem ser aplicados para incrementar programas de combate à fome e projetos de educação nutricional realizados pelo setor público ou ONGs.engAbundânciaSustentabilidadeItinerário de consumo de alimentosTipologia de desperdício de alimentoDesperdício de alimento familiarHousehold food wasteFood consumption itineraryConsumer typologyAffectionAbundanceLow-incomeSustainabilityAdministração de empresasAlimentos - ConsumoAlimentos - Aspectos sociaisDesperdício (Economia)Consumidores de baixa rendaAfeto (Psicologia)Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wastersinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; 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dc.title.eng.fl_str_mv |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
title |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
spellingShingle |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters Araújo, Gustavo Porpino de Abundância Sustentabilidade Itinerário de consumo de alimentos Tipologia de desperdício de alimento Desperdício de alimento familiar Household food waste Food consumption itinerary Consumer typology Affection Abundance Low-income Sustainability Administração de empresas Alimentos - Consumo Alimentos - Aspectos sociais Desperdício (Economia) Consumidores de baixa renda Afeto (Psicologia) |
title_short |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
title_full |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
title_fullStr |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
title_full_unstemmed |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
title_sort |
Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters |
author |
Araújo, Gustavo Porpino de |
author_facet |
Araújo, Gustavo Porpino de |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EAESP |
dc.contributor.member.none.fl_str_mv |
Brito, Eliane Pereira Zamith Zambaldi, Felipe Casotti, Letícia Strehlau, Vivian Iara |
dc.contributor.author.fl_str_mv |
Araújo, Gustavo Porpino de |
dc.contributor.advisor1.fl_str_mv |
Parente, Juracy Gomes |
contributor_str_mv |
Parente, Juracy Gomes |
dc.subject.por.fl_str_mv |
Abundância Sustentabilidade Itinerário de consumo de alimentos Tipologia de desperdício de alimento Desperdício de alimento familiar |
topic |
Abundância Sustentabilidade Itinerário de consumo de alimentos Tipologia de desperdício de alimento Desperdício de alimento familiar Household food waste Food consumption itinerary Consumer typology Affection Abundance Low-income Sustainability Administração de empresas Alimentos - Consumo Alimentos - Aspectos sociais Desperdício (Economia) Consumidores de baixa renda Afeto (Psicologia) |
dc.subject.eng.fl_str_mv |
Household food waste Food consumption itinerary Consumer typology Affection Abundance Low-income Sustainability |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Alimentos - Consumo Alimentos - Aspectos sociais Desperdício (Economia) Consumidores de baixa renda Afeto (Psicologia) |
description |
This dissertation, based on empirical data collected with 50 nutritional gatekeepers distributed in Brazil (n=30) and the US (n=20), aims to provide an improved understanding of household food waste in the lower-middle income context. The thesis is comprised in three essays, which combined, fulfill the objectives of identifying the core antecedents of food waste and delineating a typology of food wasters. Additionally, it presents a contextualization of food waste worldwide and a concluding chapter proposes an agenda for future research studies on consumer food waste. Food waste, as a research theme, provides the opportunity for scholarly work in marketing to meet the criteria of managerial, public policy, and societal relevance. In the first article, I describe the drivers of the so-called “food waste paradox”, the identification and analysis of food waste in families with income constraints while presenting the food consumption itinerary and the core antecedents of wasted food. This first essay, based on data collected in Brazilian families, illustrates also how cultural norms, such as over-preparing food to show hospitality or as a form not to be perceived as poor, can generate more food waste. In the second essay, a grounded theory oriented research highlights the role of affection and abundance on consumer food waste. This second study presents a framework with six dimensions of food waste - 1. Affection; 2. Abundance; 3. Multiplicity of choices; 4. Convenience; 5. Procrastination; 6. Unplanned routine - to enrich the theoretical contributions. Based on empirical data collected in American families, it provides novel explanations, such as on how stockpiling comfort foods in abundance – a form of both boosting positive self-emotions and showing affection for kids – can promote more food waste. In sum, the second essay identifies a negative outcome of affection and food abundance in the family context, while providing a theoretically relevant general framework for the food waste phenomenon. Finally, the third essay, drawing from the entire dataset and a new data gathering from ten families, proposes a behavioral typology of household food waste, an original contribution to consumer behavior studies. The identification of five distinct food wasters’ types - (1) Caring mothers; (2) Heavy cooks; (3) Leftovers killers; (4) Procrastinators; (5) Resourceful mothers - contributes to theory, whilst a number of potential implications for nutritional educators and government officials are explored in light of the findings. A comparison of the Brazilian and American samples explains the characteristics of each type identified, showing many similarities in their respective food waste behaviors. Waste levels perceived per country are also compared. Overall, findings from the three studies, such as the itinerary presented and the identification of the major drivers of household food waste, can contribute to maximizing the results of campaigns aimed at mitigating food waste, and they provide insights for retailers interested in sustainability initiatives. Broadly-based, results presented can also be applied to improve hunger relief programs and nutritional education projects undertaken by the public sector or NGOs. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-12-15 |
dc.date.accessioned.fl_str_mv |
2016-01-05T10:34:42Z |
dc.date.available.fl_str_mv |
2016-01-05T10:34:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ARAÚJO, Gustavo Porpino de. Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2015. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/15041 |
identifier_str_mv |
ARAÚJO, Gustavo Porpino de. Food waste in lower-middle income households: a qualitative analysis of antecedents and a typology of food wasters. Tese (Doutorado em Administração de Empresas) - FGV - Fundação Getúlio Vargas, São Paulo, 2015. |
url |
http://hdl.handle.net/10438/15041 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
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FGV |
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FGV |
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Repositório Institucional do FGV (FGV Repositório Digital) |
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