Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia

Detalhes bibliográficos
Autor(a) principal: Feliciano, Ana Carolina Vaz
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Institucional do FGV (FGV Repositório Digital)
Texto Completo: https://hdl.handle.net/10438/32457
Resumo: O objetivo deste estudo é entender até que ponto agências online de turismo conseguem ajudar na criação de novos destinos turísticos. A dissertação discorre sobre o caso de Olímpia (SP) , com foco na participação do Hurb no processo de desenvolvimento do destino turístico.
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spelling Feliciano, Ana Carolina VazEscolas::EBAPECyrino, Álvaro BrunoRamus, TommasoReis, Filipa Rodrigues Peres RamosBarbosa, Luiz Gustavo Medeiros2022-09-06T13:37:20Z2022-09-06T13:37:20Z2022-07-07https://hdl.handle.net/10438/32457O objetivo deste estudo é entender até que ponto agências online de turismo conseguem ajudar na criação de novos destinos turísticos. A dissertação discorre sobre o caso de Olímpia (SP) , com foco na participação do Hurb no processo de desenvolvimento do destino turístico.Purpose - The objective of this study is to understand the extent to which online tourism agencies can help in the creation of new destinations. The dissertation is based on the case study of Olímpia (SP) and focuses on Hurb's involvement in the destination development process. Design/Methodology - This dissertation follows a qualitative methodology - an exploratory research - about the influence of Hurb in the development of Olímpia. Six interviews were conducted with executives of Hurb and Olímpia, using a semi-structured script about the influence of Hurb in 5 tourism dimensions. In addition to the interviews, the analysis of primary data from Hurb and Olímpia contributed to the illustration of the research hypotheses. Findings - The interviews conducted show that Hurb played an important role in the development of Olympia as a destination. The platform was the city's main marketing tool, and the demand created by the platform had a direct impact on the city's tourism infrastructure - especially on the construction of new businesses. In addition, the demand created by the Hurb was the beginning of the tourism development process of the destination and had an impact on the economic and social development of the region. Research limitations - The main limitations of the research are related to the limitations of qualitative research - the difficulty of transferring the results to larger populations, linguistic ambiguities and biases in data analysis. In addition, the process of creating a destination was a 10-year process, and details may have been forgotten or not mentioned in the interviews. Practical Implications - The study provided important insights into the importance of distribution channels in new destination creation and confirmed the importance of entrepreneurs in this process. It serves as an example for other regions with latent tourism potentialengTourismTourism DestinationsDistribution channelsDestination structuringOnline travel agenciesOlímpiaHurbTurismoDestinos turísticosCanais de distribuiçãoEstruturação de destinos turísticosAgências Online de ViagemTurismo - PlanejamentoCanais de distribuiçãoAgentes de viagem - Inovações tecnológicasTurismo - Olímpia (SP)Hotel Urbano - HURBOnline travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpiainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis2022-07-07reponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINALDissertação - ACVF - FGV EBAPE - Versão Final (1).pdfDissertação - ACVF - FGV EBAPE - Versão Final 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dc.title.por.fl_str_mv Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
title Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
spellingShingle Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
Feliciano, Ana Carolina Vaz
Tourism
Tourism Destinations
Distribution channels
Destination structuring
Online travel agencies
Olímpia
Hurb
Turismo
Destinos turísticos
Canais de distribuição
Estruturação de destinos turísticos
Agências Online de Viagem
Turismo - Planejamento
Canais de distribuição
Agentes de viagem - Inovações tecnológicas
Turismo - Olímpia (SP)
Hotel Urbano - HURB
title_short Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
title_full Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
title_fullStr Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
title_full_unstemmed Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
title_sort Online travel agencies and the creation of new tourist destinations: a study about Hurb and Olímpia
author Feliciano, Ana Carolina Vaz
author_facet Feliciano, Ana Carolina Vaz
author_role author
dc.contributor.unidadefgv.por.fl_str_mv Escolas::EBAPE
dc.contributor.member.none.fl_str_mv Cyrino, Álvaro Bruno
Ramus, Tommaso
Reis, Filipa Rodrigues Peres Ramos
dc.contributor.author.fl_str_mv Feliciano, Ana Carolina Vaz
dc.contributor.advisor1.fl_str_mv Barbosa, Luiz Gustavo Medeiros
contributor_str_mv Barbosa, Luiz Gustavo Medeiros
dc.subject.por.fl_str_mv Tourism
Tourism Destinations
Distribution channels
Destination structuring
Online travel agencies
Olímpia
Hurb
Turismo
Destinos turísticos
Canais de distribuição
Estruturação de destinos turísticos
Agências Online de Viagem
topic Tourism
Tourism Destinations
Distribution channels
Destination structuring
Online travel agencies
Olímpia
Hurb
Turismo
Destinos turísticos
Canais de distribuição
Estruturação de destinos turísticos
Agências Online de Viagem
Turismo - Planejamento
Canais de distribuição
Agentes de viagem - Inovações tecnológicas
Turismo - Olímpia (SP)
Hotel Urbano - HURB
dc.subject.bibliodata.por.fl_str_mv Turismo - Planejamento
Canais de distribuição
Agentes de viagem - Inovações tecnológicas
Turismo - Olímpia (SP)
Hotel Urbano - HURB
description O objetivo deste estudo é entender até que ponto agências online de turismo conseguem ajudar na criação de novos destinos turísticos. A dissertação discorre sobre o caso de Olímpia (SP) , com foco na participação do Hurb no processo de desenvolvimento do destino turístico.
publishDate 2022
dc.date.accessioned.fl_str_mv 2022-09-06T13:37:20Z
dc.date.available.fl_str_mv 2022-09-06T13:37:20Z
dc.date.issued.fl_str_mv 2022-07-07
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10438/32457
url https://hdl.handle.net/10438/32457
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional do FGV (FGV Repositório Digital)
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instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
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institution FGV
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collection Repositório Institucional do FGV (FGV Repositório Digital)
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