Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/27358 |
Resumo: | This dissertation proposes a reflection on symbolic and material aspects of the consumption of masculine fashion in contemporary societies. It investigates a possible conceptual parallelism between the eighteenth-century dandies and the so-called contemporary dandies, based on the relation between the diffusion of aesthetic ideals in the so-called "project of Modernity" in the nineteenth century and the phenomenon of the aesthetization of masculine life in the New Millennium capitalist societies, called "consumer societies". The research presents an ethnography of male consumers of the Hugo Boss brand in a shopping mall in the Village Mall (RJ), investigating the creation of (according to Bourdieu's theory) "codes" for "appropriation" of consumer goods, discursive works of a reprint of dandyism and flânerie contextualized in their campaigns. When we study the relationship between an aesthetic experience permeated by fashion consumption and a prevailing socioeconomic system, we observe that this relationship can not be explained by the simplistic reasoning of an "oppressor / oppressed" logic: it is necessary to relativize the autonomy issues among the agents of consumption privileging a triadic relationship between three intrinsic aspects of this phenomenon: the aesthetic, the material and the discursive. |
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Rainho, Helio Ricardo MarinoEscolas::CPDOCCastro, CelsoMezabarba, Solange RivaHollanda, Bernardo Borges Buarque de2019-04-17T19:25:55Z2019-04-17T19:25:55Z2019-01-16http://hdl.handle.net/10438/27358This dissertation proposes a reflection on symbolic and material aspects of the consumption of masculine fashion in contemporary societies. It investigates a possible conceptual parallelism between the eighteenth-century dandies and the so-called contemporary dandies, based on the relation between the diffusion of aesthetic ideals in the so-called "project of Modernity" in the nineteenth century and the phenomenon of the aesthetization of masculine life in the New Millennium capitalist societies, called "consumer societies". The research presents an ethnography of male consumers of the Hugo Boss brand in a shopping mall in the Village Mall (RJ), investigating the creation of (according to Bourdieu's theory) "codes" for "appropriation" of consumer goods, discursive works of a reprint of dandyism and flânerie contextualized in their campaigns. When we study the relationship between an aesthetic experience permeated by fashion consumption and a prevailing socioeconomic system, we observe that this relationship can not be explained by the simplistic reasoning of an "oppressor / oppressed" logic: it is necessary to relativize the autonomy issues among the agents of consumption privileging a triadic relationship between three intrinsic aspects of this phenomenon: the aesthetic, the material and the discursive.Esta dissertação propõe uma reflexão sobre aspectos simbólicos e materiais do consumo de moda masculina nas sociedades contemporâneas. Investiga um possível paralelismo conceitual entre os dândis oitocentistas e os chamados dândis contemporâneos a partir da relação entre a difusão de ideais estéticos no chamado “projeto da Modernidade” no século XIX e o fenômeno da estetização da vida masculina nas sociedades capitalistas do Novo Milênio, também chamadas “sociedades de consumo”. A pesquisa apresenta uma etnografia de consumidores masculinos da grife Hugo Boss em uma loja do shopping Village Mall (RJ), investigando a criação de (segundo a teoria de Bourdieu) "códigos" para "apropriação" dos bens de consumo, buscando evidências práticas/discursivas de uma reedição do dandismo e da flânerie contextualizados em suas campanhas. Ao estudarmos a relação entre uma vivência estética permeada pelo consumo de moda e um sistema socioeconômico vigente, observamos que tal relação não se explica pelo raciocínio simplista de uma lógica “opressor/oprimido”: é necessário relativizar as questões de autonomia entre os agentes do consumo privilegiando uma relação triádica entre três aspectos intrínsecos desse fenômeno: o estético, o material e o discursivo.porMasculine fashionAnthropology of consumptionMaterial cultureDandyismModernityAestheticization of lifeModa masculinaAntropologia do consumoCultura materialModernidadeEstetização da vidaHugo BossDandismoCiências sociaisRoupas masculinasModa - Aspectos sociaisDandismoPintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculinainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessTEXTDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdf.txtDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdf.txtExtracted texttext/plain103100https://repositorio.fgv.br/bitstreams/4ccd1a53-4da8-46f7-bd2a-6b51ab0e9272/downloadc7148ab20e1992ca506fb0b1063e2356MD55ORIGINALDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdfDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdfDissertação de Mestrado - Hélio Ricardo Marino Rainhoapplication/pdf29559792https://repositorio.fgv.br/bitstreams/e4854a9d-f7ad-40d0-b0e1-1acb239e6e00/downloadfeba30c4f66019bcffdc5cabdc88be80MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-84707https://repositorio.fgv.br/bitstreams/1c04879f-e84e-42e3-8748-76701ef264ea/downloaddfb340242cced38a6cca06c627998fa1MD52THUMBNAILDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdf.jpgDISSERTAÇÃO MESTRADO _ HélioRainho _ Pintores da Vida Moderna.pdf.jpgGenerated Thumbnailimage/jpeg3079https://repositorio.fgv.br/bitstreams/337dcd21-d3ec-46ec-8f4d-a5134ada5598/download813188e037d241d26a7169c3a18cdab1MD5610438/273582023-11-27 21:42:34.281open.accessoai:repositorio.fgv.br:10438/27358https://repositorio.fgv.brRepositório InstitucionalPRIhttp://bibliotecadigital.fgv.br/dspace-oai/requestopendoar:39742023-11-27T21:42:34Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas 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|
dc.title.por.fl_str_mv |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
title |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
spellingShingle |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina Rainho, Helio Ricardo Marino Masculine fashion Anthropology of consumption Material culture Dandyism Modernity Aestheticization of life Moda masculina Antropologia do consumo Cultura material Modernidade Estetização da vida Hugo Boss Dandismo Ciências sociais Roupas masculinas Moda - Aspectos sociais Dandismo |
title_short |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
title_full |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
title_fullStr |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
title_full_unstemmed |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
title_sort |
Pintores da vida moderna: uma perspectiva crítica sobre o homem contemporâneo e o consumo de moda masculina |
author |
Rainho, Helio Ricardo Marino |
author_facet |
Rainho, Helio Ricardo Marino |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::CPDOC |
dc.contributor.member.none.fl_str_mv |
Castro, Celso Mezabarba, Solange Riva |
dc.contributor.author.fl_str_mv |
Rainho, Helio Ricardo Marino |
dc.contributor.advisor1.fl_str_mv |
Hollanda, Bernardo Borges Buarque de |
contributor_str_mv |
Hollanda, Bernardo Borges Buarque de |
dc.subject.eng.fl_str_mv |
Masculine fashion Anthropology of consumption Material culture Dandyism Modernity Aestheticization of life |
topic |
Masculine fashion Anthropology of consumption Material culture Dandyism Modernity Aestheticization of life Moda masculina Antropologia do consumo Cultura material Modernidade Estetização da vida Hugo Boss Dandismo Ciências sociais Roupas masculinas Moda - Aspectos sociais Dandismo |
dc.subject.por.fl_str_mv |
Moda masculina Antropologia do consumo Cultura material Modernidade Estetização da vida Hugo Boss Dandismo |
dc.subject.area.por.fl_str_mv |
Ciências sociais |
dc.subject.bibliodata.por.fl_str_mv |
Roupas masculinas Moda - Aspectos sociais Dandismo |
description |
This dissertation proposes a reflection on symbolic and material aspects of the consumption of masculine fashion in contemporary societies. It investigates a possible conceptual parallelism between the eighteenth-century dandies and the so-called contemporary dandies, based on the relation between the diffusion of aesthetic ideals in the so-called "project of Modernity" in the nineteenth century and the phenomenon of the aesthetization of masculine life in the New Millennium capitalist societies, called "consumer societies". The research presents an ethnography of male consumers of the Hugo Boss brand in a shopping mall in the Village Mall (RJ), investigating the creation of (according to Bourdieu's theory) "codes" for "appropriation" of consumer goods, discursive works of a reprint of dandyism and flânerie contextualized in their campaigns. When we study the relationship between an aesthetic experience permeated by fashion consumption and a prevailing socioeconomic system, we observe that this relationship can not be explained by the simplistic reasoning of an "oppressor / oppressed" logic: it is necessary to relativize the autonomy issues among the agents of consumption privileging a triadic relationship between three intrinsic aspects of this phenomenon: the aesthetic, the material and the discursive. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-04-17T19:25:55Z |
dc.date.available.fl_str_mv |
2019-04-17T19:25:55Z |
dc.date.issued.fl_str_mv |
2019-01-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/27358 |
url |
http://hdl.handle.net/10438/27358 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/4ccd1a53-4da8-46f7-bd2a-6b51ab0e9272/download https://repositorio.fgv.br/bitstreams/e4854a9d-f7ad-40d0-b0e1-1acb239e6e00/download https://repositorio.fgv.br/bitstreams/1c04879f-e84e-42e3-8748-76701ef264ea/download https://repositorio.fgv.br/bitstreams/337dcd21-d3ec-46ec-8f4d-a5134ada5598/download |
bitstream.checksum.fl_str_mv |
c7148ab20e1992ca506fb0b1063e2356 feba30c4f66019bcffdc5cabdc88be80 dfb340242cced38a6cca06c627998fa1 813188e037d241d26a7169c3a18cdab1 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
_version_ |
1810023638823337984 |