Missão organizacional, uma questão de discurso?: por uma análise crítica
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional do FGV (FGV Repositório Digital) |
Texto Completo: | http://hdl.handle.net/10438/11459 |
Resumo: | Through the understanding that great corporations are political, economic and social powerful agents and that their mission statements synthesize their reason of being and existing, this study aims to unveiling the political and ideological content underlying the enterprise discourse on the missions of the largest companies of Brazil. Therefore, the mission statements disclosed in the institutional and/or investor relations homepages of the 64 companies from Ibovespa, main indicator of average share prices from the Brazilian stock market, have been analyzed. The analysis were made through the appropriation of organizational culture symbolism, the critical discourse analyses, transdisciplinary theoretical instrument aiming to understand the relation between language, power, ideology and society, and from the Foucault’s discourse perspective, understanding it as an space of struggle for stabilization of the senses, which intend to be hegemonic. The data was treated in the quantitative form, searching for the most frequent words and consequently of most relevance, and in the qualitative form, grouping it in lexical categories according to their significance and its role in organizational mission statement. The results reveal the structure underlying the mission discourse, allowing the identification of specific corporative profiles according to their discursive features. Furthermore, the paper discusses how the corporative discourse appropriates the symbolic dimension with the intention of controlling and manipulating the workers, legitimize the role of corporations in society and naturalize the precepts of neoliberal ideology, presenting the current capitalist system as the only, best and inexorable form of corporate organization and production. |
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Harten, Bruno AnastassiuEscolas::EBAPESantos, Jair NascimentoRego, Marcos LopezIrigaray, Hélio Arthur2014-02-11T12:07:25Z2014-02-11T12:07:25Z2013-11-28HARTEN, Bruno Anastassiu. Missão organizacional, uma questão de discurso?: por uma análise crítica. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2013.http://hdl.handle.net/10438/11459Through the understanding that great corporations are political, economic and social powerful agents and that their mission statements synthesize their reason of being and existing, this study aims to unveiling the political and ideological content underlying the enterprise discourse on the missions of the largest companies of Brazil. Therefore, the mission statements disclosed in the institutional and/or investor relations homepages of the 64 companies from Ibovespa, main indicator of average share prices from the Brazilian stock market, have been analyzed. The analysis were made through the appropriation of organizational culture symbolism, the critical discourse analyses, transdisciplinary theoretical instrument aiming to understand the relation between language, power, ideology and society, and from the Foucault’s discourse perspective, understanding it as an space of struggle for stabilization of the senses, which intend to be hegemonic. The data was treated in the quantitative form, searching for the most frequent words and consequently of most relevance, and in the qualitative form, grouping it in lexical categories according to their significance and its role in organizational mission statement. The results reveal the structure underlying the mission discourse, allowing the identification of specific corporative profiles according to their discursive features. Furthermore, the paper discusses how the corporative discourse appropriates the symbolic dimension with the intention of controlling and manipulating the workers, legitimize the role of corporations in society and naturalize the precepts of neoliberal ideology, presenting the current capitalist system as the only, best and inexorable form of corporate organization and production.A partir do entendimento de que as grandes corporações são poderosos agentes políticos, econômicos e sociais e que suas missões organizacionais sintetizam a sua razão de ser e existir, o estudo tem como objetivo desvelar o conteúdo político e ideológico subjacente ao discurso empresarial das missões das maiores empresas do Brasil. Assim, foram analisadas as missões divulgadas nas homepages institucionais e/ ou de relações com investidores das 64 empresas que compõem a carteira teórica do Ibovespa, principal indicador do desempenho médio das cotações do mercado de ações brasileiro. Os dados foram analisados à luz das tendências de apropriação do simbolismo pela cultura organizacional, da Análise Crítica do Discurso (ACD), instrumento teórico transdisciplinar que busca compreender a relação entre linguagem, poder, ideologia e sociedade e da perspectiva foucaultiana de discurso, entendendo-o como um espaço de luta pela estabilização dos sentidos, que se pretendem hegemônicos. Os dados foram tratados de forma quantitativa, em busca das palavras de uso mais frequente e, consequentemente de maior relevância, e qualitativa, agrupando-as em categorias lexicais em função de seu significado e de seu papel na declaração de missão organizacional. Os resultados revelam a estrutura subjacente do discurso das missões, permitindo a identificação de perfis específicos de empresas segundo suas características discursivas. Além disso, o trabalho discute como o discurso empresarial se apropria da dimensão simbólica com o propósito de controlar e manipular os trabalhadores, legitimar a atuação das empresas perante a sociedade e naturalizar os preceitos da ideologia neoliberal, apresentando o sistema capitalista atual como a única, melhor e inexorável forma de organização e de produção societária.porMissão organizacionalSimbolismo organizacionalCritical discourse analysisMission statementsOrganizational symbolismAnálise crítica do discursoAdministração de empresasMissão organizacionalAnálise do discursoSimbolismo nas organizaçõesCultura organizacionalMissão organizacional, uma questão de discurso?: por uma análise críticainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Repositório Institucional do FGV (FGV Repositório Digital)instname:Fundação Getulio Vargas (FGV)instacron:FGVinfo:eu-repo/semantics/openAccessORIGINAL10. 08_12_ Bruno Harten_ Tese Mex 2012_V9_ 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|
dc.title.por.fl_str_mv |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
title |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
spellingShingle |
Missão organizacional, uma questão de discurso?: por uma análise crítica Harten, Bruno Anastassiu Missão organizacional Simbolismo organizacional Critical discourse analysis Mission statements Organizational symbolism Análise crítica do discurso Administração de empresas Missão organizacional Análise do discurso Simbolismo nas organizações Cultura organizacional |
title_short |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
title_full |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
title_fullStr |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
title_full_unstemmed |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
title_sort |
Missão organizacional, uma questão de discurso?: por uma análise crítica |
author |
Harten, Bruno Anastassiu |
author_facet |
Harten, Bruno Anastassiu |
author_role |
author |
dc.contributor.unidadefgv.por.fl_str_mv |
Escolas::EBAPE |
dc.contributor.member.none.fl_str_mv |
Santos, Jair Nascimento |
dc.contributor.author.fl_str_mv |
Harten, Bruno Anastassiu |
dc.contributor.advisor1.fl_str_mv |
Rego, Marcos Lopez Irigaray, Hélio Arthur |
contributor_str_mv |
Rego, Marcos Lopez Irigaray, Hélio Arthur |
dc.subject.por.fl_str_mv |
Missão organizacional Simbolismo organizacional Critical discourse analysis Mission statements Organizational symbolism Análise crítica do discurso |
topic |
Missão organizacional Simbolismo organizacional Critical discourse analysis Mission statements Organizational symbolism Análise crítica do discurso Administração de empresas Missão organizacional Análise do discurso Simbolismo nas organizações Cultura organizacional |
dc.subject.area.por.fl_str_mv |
Administração de empresas |
dc.subject.bibliodata.por.fl_str_mv |
Missão organizacional Análise do discurso Simbolismo nas organizações Cultura organizacional |
description |
Through the understanding that great corporations are political, economic and social powerful agents and that their mission statements synthesize their reason of being and existing, this study aims to unveiling the political and ideological content underlying the enterprise discourse on the missions of the largest companies of Brazil. Therefore, the mission statements disclosed in the institutional and/or investor relations homepages of the 64 companies from Ibovespa, main indicator of average share prices from the Brazilian stock market, have been analyzed. The analysis were made through the appropriation of organizational culture symbolism, the critical discourse analyses, transdisciplinary theoretical instrument aiming to understand the relation between language, power, ideology and society, and from the Foucault’s discourse perspective, understanding it as an space of struggle for stabilization of the senses, which intend to be hegemonic. The data was treated in the quantitative form, searching for the most frequent words and consequently of most relevance, and in the qualitative form, grouping it in lexical categories according to their significance and its role in organizational mission statement. The results reveal the structure underlying the mission discourse, allowing the identification of specific corporative profiles according to their discursive features. Furthermore, the paper discusses how the corporative discourse appropriates the symbolic dimension with the intention of controlling and manipulating the workers, legitimize the role of corporations in society and naturalize the precepts of neoliberal ideology, presenting the current capitalist system as the only, best and inexorable form of corporate organization and production. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013-11-28 |
dc.date.accessioned.fl_str_mv |
2014-02-11T12:07:25Z |
dc.date.available.fl_str_mv |
2014-02-11T12:07:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
HARTEN, Bruno Anastassiu. Missão organizacional, uma questão de discurso?: por uma análise crítica. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2013. |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10438/11459 |
identifier_str_mv |
HARTEN, Bruno Anastassiu. Missão organizacional, uma questão de discurso?: por uma análise crítica. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2013. |
url |
http://hdl.handle.net/10438/11459 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional do FGV (FGV Repositório Digital) instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
Repositório Institucional do FGV (FGV Repositório Digital) |
collection |
Repositório Institucional do FGV (FGV Repositório Digital) |
bitstream.url.fl_str_mv |
https://repositorio.fgv.br/bitstreams/58bd25f9-2cf1-40f5-8aac-965c7f8538ce/download https://repositorio.fgv.br/bitstreams/9afd5ffe-cf28-4a51-a582-11d074eba2e2/download https://repositorio.fgv.br/bitstreams/0cee8545-2284-4d2c-bc28-f1744938e91b/download https://repositorio.fgv.br/bitstreams/0ff803f8-d10d-4b33-8767-d126f9b570d1/download |
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bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional do FGV (FGV Repositório Digital) - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
|
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1810023716513382400 |