Science and communication: the presence of Brazilian institutions on YouTube

• Autor(a) principal: Araujo, Eveline Stella de
• Data de Publicação: 2023
• Outros Autores: Benato, Arielly Cristina de Moura Grande
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: RECIIS (Online)
• Texto Completo: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/3228
• topic: Comunicação da ciência; Desinformação; Artigo audiovisual científico; Infodemia; Estratégias digitais; Science communication; Disinformation; Scientific audio-visual article; Infodemic; Digital strategies; Comunicación científica; Desinformación; Artículo científico audiovisual; Infodemia; Estrategias digitales

In Brazil, infodemic was added to a process of denial and discrediting of science by spreading fake news online, aggravating the consequences of covid-19. This article hypothesizes that Search Engine Optimization (SEO) and web semantic strategies can improve the construction of the digital presence of public and institutional science YouTube channels in Brazil, in the fight against fake news. The objective is to describe and analize two institutional channels of public science production on YouTube. For that, we used the quanti-quali method, with Social Blade metrics, direct observation, and questionnaire application. Concerning the results, we came up with short videos with substantial differences in artistic design andnarrative style. Having circulated in other digital social networks, the contents generated conversations andreactions outside the academy. In conclusion, improving the optimization techniques on both channels,with appropriate hashtags and more attractive titles, broadened the final audience.