Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW

• Autor(a) principal: Bastos, Alex Cael Borges
• Data de Publicação: 2022
• Outros Autores: Souza, Lohuaine Rodrigues de, Costa, Ramon Felipe de Oliveira, Silva, Maria Isabelle Silveira da, Porsani, Rodolfo Nucci
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: [re]Design (São Luís)
• Texto Completo: https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150
• topic: Emoção; Automóveis; Renegade; Cor; Geneva emotion wheel; Emoción; Automóviles; Renegade; Color; Rueda de emociones de Ginebra; Emotion; Automobiles; Renegade; Color; Geneva emotion wheel

The present article promotes an analysis of the emotions in the face of the chromatic perception of the human being, having as object of study the automobile. To this end, in addition to the bibliographic survey, an evaluation of the user's emotional perception in relation to automobiles was carried out using the Geneva Emotion of Wheel (GEW) tool, collecting data from 20 people from two different groups. For this research, images of the Renegade car, from the Jeep brand were used, selected from a focus group, edited and organized in different colors. Based on the analysis of the results, the difference between the responses of Design students and students from other areas was notorious. In this context, students from the design course presented a greater variety in the perception of emotions, in contrast to the students from other courses, who marked fewer emotional options available in the GEW.