Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | [re]Design (São Luís) |
Texto Completo: | https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150 |
Resumo: | The present article promotes an analysis of the emotions in the face of the chromatic perception of the human being, having as object of study the automobile. To this end, in addition to the bibliographic survey, an evaluation of the user's emotional perception in relation to automobiles was carried out using the Geneva Emotion of Wheel (GEW) tool, collecting data from 20 people from two different groups. For this research, images of the Renegade car, from the Jeep brand were used, selected from a focus group, edited and organized in different colors. Based on the analysis of the results, the difference between the responses of Design students and students from other areas was notorious. In this context, students from the design course presented a greater variety in the perception of emotions, in contrast to the students from other courses, who marked fewer emotional options available in the GEW. |
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Color and emotion in automotive design: an analysis of the Jeep Renegade using GEWColor y emoción en el diseño automotriz: un análisis del Jeep Renegade a través de GEWCor e emoção no design automotivo: uma análise do Jeep Renegade por meio do GEWEmoçãoAutomóveisRenegadeCorGeneva emotion wheelEmociónAutomóvilesRenegadeColorRueda de emociones de GinebraEmotionAutomobilesRenegadeColorGeneva emotion wheelThe present article promotes an analysis of the emotions in the face of the chromatic perception of the human being, having as object of study the automobile. To this end, in addition to the bibliographic survey, an evaluation of the user's emotional perception in relation to automobiles was carried out using the Geneva Emotion of Wheel (GEW) tool, collecting data from 20 people from two different groups. For this research, images of the Renegade car, from the Jeep brand were used, selected from a focus group, edited and organized in different colors. Based on the analysis of the results, the difference between the responses of Design students and students from other areas was notorious. In this context, students from the design course presented a greater variety in the perception of emotions, in contrast to the students from other courses, who marked fewer emotional options available in the GEW.Este artículo promueve un análisis de las emociones en relación a la percepción cromática del ser humano, teniendo al automóvil como objeto de estudio. Para ello, además del levantamiento bibliográfico, se realizó una evaluación de la percepción emocional del usuario en relación a los automóviles a través de la herramienta Rueda de Emociones de Ginebra (GEW), se recolectaron datos de 20 personas de dos grupos diferentes. Para esta investigación se utilizaron imágenes del auto modelo Renegade, de la marca Jeep, seleccionadas de un grupo focal, editadas y organizadas en diferentes colores. Con base en el análisis de los resultados, fue evidente la diferencia entre las respuestas de los estudiantes de Diseño Gráfico y los estudiantes de otras áreas. En este contexto, los estudiantes del curso de diseño mostraron mayor variedad en la percepción de las emociones, en contraste con los estudiantes de otros cursos, que señalaron menos opciones emocionales dispuestas en el GEW.O presente artigo promove uma análise acerca das emoções frente à percepção cromática do ser humano, tendo como objeto de estudo o automóvel. Para tal fim, além do levantamento bibliográfico, foi feita uma avaliação da percepção emocional do usuário em relação a automóveis por meio da ferramenta Roda das Emoções de Genebra (GEW) coletados dados de 20 pessoas de dois diferentes grupos. Para essa pesquisa, foram utilizadas imagens do automóvel modelo Renegade, da marca Jeep, selecionado a partir de um grupo de foco, editadas e organizadas em diferentes cores. Com base na análise dos resultados, ficou notória a diferença entre as respostas dos estudantes de Design e dos estudantes de outras áreas. Nesse contexto, os discentes do curso de design apresentaram maior variedade na percepção de emoções, em contraposição com os discentes de outros cursos, os quais assinalaram menos opções emocionais dispostas no GEW.Editora IFMA | Instituto Federal do Maranhão2022-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed articleArtículo revisado por paresArtigo avaliado pelos paresapplication/pdftext/htmlhttps://periodicos.ifma.edu.br/index.php/redesign/article/view/115010.35818/redesign.v1i1.1150ark:/48227/redesign.v1i1.1150[re]Design; Vol. 1 No. 1 (2022): [re]Design; 81-98[re]Design; Vol. 1 Núm. 1 (2022): [re]Design; 81-98[re]Design; v. 1 n. 1 (2022): [re]Design; 81-982764-995410.35818/redesign.v1i1reponame:[re]Design (São Luís)instname:Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)instacron:IFMAporhttps://periodicos.ifma.edu.br/index.php/redesign/article/view/1150/126126236https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150/126126237Copyright (c) 2022 Cael Borges, Lohuaine Rodrigues, Ramon Costa, Maria Isabelle Silveira da Silva, Rodolfo Porsanihttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBastos, Alex Cael BorgesSouza, Lohuaine Rodrigues deCosta, Ramon Felipe de OliveiraSilva, Maria Isabelle Silveira daPorsani, Rodolfo Nucci2023-05-09T00:36:41Zoai:ojs.pkp.sfu.ca:article/1150Revistahttps://periodicos.ifma.edu.br/redesignPUBhttps://periodicos.ifma.edu.br/redesign/oairevistaredesign@ifma.edu.br || sistemas@ifma.edu.brhttps://doi.org/10.35818/redesign2764-99542764-9954opendoar:2023-05-09T00:36:41[re]Design (São Luís) - Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA)false |
dc.title.none.fl_str_mv |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW Color y emoción en el diseño automotriz: un análisis del Jeep Renegade a través de GEW Cor e emoção no design automotivo: uma análise do Jeep Renegade por meio do GEW |
title |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
spellingShingle |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW Bastos, Alex Cael Borges Emoção Automóveis Renegade Cor Geneva emotion wheel Emoción Automóviles Renegade Color Rueda de emociones de Ginebra Emotion Automobiles Renegade Color Geneva emotion wheel |
title_short |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
title_full |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
title_fullStr |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
title_full_unstemmed |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
title_sort |
Color and emotion in automotive design: an analysis of the Jeep Renegade using GEW |
author |
Bastos, Alex Cael Borges |
author_facet |
Bastos, Alex Cael Borges Souza, Lohuaine Rodrigues de Costa, Ramon Felipe de Oliveira Silva, Maria Isabelle Silveira da Porsani, Rodolfo Nucci |
author_role |
author |
author2 |
Souza, Lohuaine Rodrigues de Costa, Ramon Felipe de Oliveira Silva, Maria Isabelle Silveira da Porsani, Rodolfo Nucci |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Bastos, Alex Cael Borges Souza, Lohuaine Rodrigues de Costa, Ramon Felipe de Oliveira Silva, Maria Isabelle Silveira da Porsani, Rodolfo Nucci |
dc.subject.por.fl_str_mv |
Emoção Automóveis Renegade Cor Geneva emotion wheel Emoción Automóviles Renegade Color Rueda de emociones de Ginebra Emotion Automobiles Renegade Color Geneva emotion wheel |
topic |
Emoção Automóveis Renegade Cor Geneva emotion wheel Emoción Automóviles Renegade Color Rueda de emociones de Ginebra Emotion Automobiles Renegade Color Geneva emotion wheel |
description |
The present article promotes an analysis of the emotions in the face of the chromatic perception of the human being, having as object of study the automobile. To this end, in addition to the bibliographic survey, an evaluation of the user's emotional perception in relation to automobiles was carried out using the Geneva Emotion of Wheel (GEW) tool, collecting data from 20 people from two different groups. For this research, images of the Renegade car, from the Jeep brand were used, selected from a focus group, edited and organized in different colors. Based on the analysis of the results, the difference between the responses of Design students and students from other areas was notorious. In this context, students from the design course presented a greater variety in the perception of emotions, in contrast to the students from other courses, who marked fewer emotional options available in the GEW. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed article Artículo revisado por pares Artigo avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150 10.35818/redesign.v1i1.1150 ark:/48227/redesign.v1i1.1150 |
url |
https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150 |
identifier_str_mv |
10.35818/redesign.v1i1.1150 ark:/48227/redesign.v1i1.1150 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150/126126236 https://periodicos.ifma.edu.br/index.php/redesign/article/view/1150/126126237 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Editora IFMA | Instituto Federal do Maranhão |
publisher.none.fl_str_mv |
Editora IFMA | Instituto Federal do Maranhão |
dc.source.none.fl_str_mv |
[re]Design; Vol. 1 No. 1 (2022): [re]Design; 81-98 [re]Design; Vol. 1 Núm. 1 (2022): [re]Design; 81-98 [re]Design; v. 1 n. 1 (2022): [re]Design; 81-98 2764-9954 10.35818/redesign.v1i1 reponame:[re]Design (São Luís) instname:Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA) instacron:IFMA |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA) |
instacron_str |
IFMA |
institution |
IFMA |
reponame_str |
[re]Design (São Luís) |
collection |
[re]Design (São Luís) |
repository.name.fl_str_mv |
[re]Design (São Luís) - Instituto Federal de Educação, Ciência e Tecnologia do Maranhão (IFMA) |
repository.mail.fl_str_mv |
revistaredesign@ifma.edu.br || sistemas@ifma.edu.br |
_version_ |
1796798406521257984 |