The influence of music on consumer behavior
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/111 |
Resumo: | This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN & ROSSITER, 1982).; marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research. |
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Independent Journal of Management & Production |
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The influence of music on consumer behaviormusic in purchase decisionmusic retailconsumer behaviorbackground musicmusic and consumerThis present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN & ROSSITER, 1982).; marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research.Independent2013-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/x-ziptext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/11110.14807/ijmp.v4i2.111Independent Journal of Management & Production; Vol. 4 No. 2 (2013): Independent Journal of Management & Production; 537-5482236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/111/80http://www.ijmp.jor.br/index.php/ijmp/article/view/111/191http://www.ijmp.jor.br/index.php/ijmp/article/view/111/357Almeida Santos, Eduardo BiagiFreire, Otávio Bandeira De Lamônicainfo:eu-repo/semantics/openAccess2024-04-24T12:36:27Zoai:www.ijmp.jor.br:article/111Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2024-04-24T12:36:27Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
The influence of music on consumer behavior |
title |
The influence of music on consumer behavior |
spellingShingle |
The influence of music on consumer behavior Almeida Santos, Eduardo Biagi music in purchase decision music retail consumer behavior background music music and consumer |
title_short |
The influence of music on consumer behavior |
title_full |
The influence of music on consumer behavior |
title_fullStr |
The influence of music on consumer behavior |
title_full_unstemmed |
The influence of music on consumer behavior |
title_sort |
The influence of music on consumer behavior |
author |
Almeida Santos, Eduardo Biagi |
author_facet |
Almeida Santos, Eduardo Biagi Freire, Otávio Bandeira De Lamônica |
author_role |
author |
author2 |
Freire, Otávio Bandeira De Lamônica |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Almeida Santos, Eduardo Biagi Freire, Otávio Bandeira De Lamônica |
dc.subject.por.fl_str_mv |
music in purchase decision music retail consumer behavior background music music and consumer |
topic |
music in purchase decision music retail consumer behavior background music music and consumer |
description |
This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN & ROSSITER, 1982).; marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/111 10.14807/ijmp.v4i2.111 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/111 |
identifier_str_mv |
10.14807/ijmp.v4i2.111 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/111/80 http://www.ijmp.jor.br/index.php/ijmp/article/view/111/191 http://www.ijmp.jor.br/index.php/ijmp/article/view/111/357 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/x-zip text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 4 No. 2 (2013): Independent Journal of Management & Production; 537-548 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220490028253184 |