Comparing the competitiveness between brazilian and european football (SOCCER) (G-5) – interpretations and suggestions

• Autor(a) principal: Silva, Cláudio Vicente di Gioia F.
• Data de Publicação: 2013
• Outros Autores: Gassenferth, Walter, Pacheco, Giovanna Lamastra, Machado, Maria Augusta Soares
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Independent Journal of Management & Production
• Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/58
• topic: sports administration; sports strategies; sports marketing

World sport has been seen as a growing industry, generating revenues of roughly US$ 1 trillion a year. Playing a major role in this industry, football (soccer) is accountable for an annual turnover of approximately US$ 250 billion – Brazil’s share being approximately 1% of that amount. The growing marketing and globalization of football has brought up new topics such as: the risks associated with competitiveness; the need for professional management; creating corporate teams; sports strategies and marketing; accounting; accountability.This paper aims at: i) understanding the risks associated with the competitiveness of football leagues; ii) comparing the competitive balance in the five largest European football markets (Germany, Spain, France, England and Italy) in relation with Brazilian football and; iii) interpreting these results in view of the literature concerning sports administration.