Investigating the buyer-seller relationships in the economic recession: A qualitative approach
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/401 |
Resumo: | The research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. Οn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context. |
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Independent Journal of Management & Production |
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Investigating the buyer-seller relationships in the economic recession: A qualitative approachB2B relationshipse-marketinge-businesstrustcommitmentThe research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. Οn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context.Independent2016-05-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/40110.14807/ijmp.v7i2.401Independent Journal of Management & Production; Vol. 7 No. 2 (2016): Independent Journal of Management & Production; 340-3662236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/401/293http://www.ijmp.jor.br/index.php/ijmp/article/view/401/510Samanta, Ireneinfo:eu-repo/semantics/openAccess2018-09-04T13:08:19Zoai:www.ijmp.jor.br:article/401Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2018-09-04T13:08:19Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
title |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
spellingShingle |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach Samanta, Irene B2B relationships e-marketing e-business trust commitment |
title_short |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
title_full |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
title_fullStr |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
title_full_unstemmed |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
title_sort |
Investigating the buyer-seller relationships in the economic recession: A qualitative approach |
author |
Samanta, Irene |
author_facet |
Samanta, Irene |
author_role |
author |
dc.contributor.author.fl_str_mv |
Samanta, Irene |
dc.subject.por.fl_str_mv |
B2B relationships e-marketing e-business trust commitment |
topic |
B2B relationships e-marketing e-business trust commitment |
description |
The research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. Οn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/401 10.14807/ijmp.v7i2.401 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/401 |
identifier_str_mv |
10.14807/ijmp.v7i2.401 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/401/293 http://www.ijmp.jor.br/index.php/ijmp/article/view/401/510 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 7 No. 2 (2016): Independent Journal of Management & Production; 340-366 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220490893328384 |