THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS

Detalhes bibliográficos
Autor(a) principal: Machado, Felipe César de Araújo
Data de Publicação: 2020
Outros Autores: Vidigal, Helber José
Tipo de documento: Artigo
Idioma: por
Título da fonte: Scientia Generalis
Texto Completo: https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4
Resumo: Socio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture.
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spelling THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONSA IMPORTÂNCIA DOS VEÍCULOS DE COMUNICAÇÃO EM AÇÕES SOCIOAMBIENTAISSustainabilitySocial and Environmental ResponsibilityCommunication VehiclesSustentabilidadeResponsabilidade SocioambientalVeículos de ComunicaçãoSocio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture.A responsabilidade socioambiental tem assumido uma importância significativa no ambiente empresarial devido ao atual contexto de preocupação na preservação do meio ambiente, onde se pode gerar rentabilidade a partir da sustentabilidade e contribuir na minimização de danos causados na natureza e na sociedade. Além disso, o presente estudo teve o propósito de apresentar a importância do uso dos veículos de comunicação como ferramentas estratégicas na divulgação das ações sustentáveis desenvolvidas pelas empresas, como também, os mostrar os efeitos gerados por essas ações comunicacionais. Para ilustrar o desenvolvimento desta pesquisa, foram feitos estudos teóricos e também, análise das empresas Caixa Econômica Federal e EPO Engenharia por meio de entrevistas com seus colaboradores. A partir do estudo empreendido, foi possível constatar que a utilização dos veículos de comunicação na transmissão de informações referentes às ações socioambientais pode agregar valor à cultura social-empresarial e no fortalecimento da imagem da empresa.        Scientia GeneralisScientia GeneralisScientia Generalis2020-02-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4Scientia Generalis; v. 1 n. 1 (2020); 38-48Scientia Generalis; Vol. 1 No. 1 (2020); 38-48Scientia Generalis; Vol. 1 Núm. 1 (2020); 38-482675-2999reponame:Scientia Generalisinstname:Publicação independenteinstacron:INDEPporhttps://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4/9Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigalhttps://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessMachado, Felipe César de Araújo Vidigal, Helber José 2023-08-01T03:31:58Zoai:ojs2.scientiageneralis.com.br:article/14Revistahttps://scientiageneralis.com.br/index.php/SGPRIhttps://scientiageneralis.com.br/index.php/SG/oaieditor@scientiageneralis.com.br2675-29992675-2999opendoar:2023-08-01T03:31:58Scientia Generalis - Publicação independentefalse
dc.title.none.fl_str_mv THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
A IMPORTÂNCIA DOS VEÍCULOS DE COMUNICAÇÃO EM AÇÕES SOCIOAMBIENTAIS
title THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
spellingShingle THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
Machado, Felipe César de Araújo
Sustainability
Social and Environmental Responsibility
Communication Vehicles
Sustentabilidade
Responsabilidade Socioambiental
Veículos de Comunicação
title_short THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
title_full THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
title_fullStr THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
title_full_unstemmed THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
title_sort THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
author Machado, Felipe César de Araújo
author_facet Machado, Felipe César de Araújo
Vidigal, Helber José
author_role author
author2 Vidigal, Helber José
author2_role author
dc.contributor.author.fl_str_mv Machado, Felipe César de Araújo
Vidigal, Helber José
dc.subject.por.fl_str_mv Sustainability
Social and Environmental Responsibility
Communication Vehicles
Sustentabilidade
Responsabilidade Socioambiental
Veículos de Comunicação
topic Sustainability
Social and Environmental Responsibility
Communication Vehicles
Sustentabilidade
Responsabilidade Socioambiental
Veículos de Comunicação
description Socio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture.
publishDate 2020
dc.date.none.fl_str_mv 2020-02-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4
url https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4/9
dc.rights.driver.fl_str_mv Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigal
https://creativecommons.org/licenses/by-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigal
https://creativecommons.org/licenses/by-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Scientia Generalis
Scientia Generalis
Scientia Generalis
publisher.none.fl_str_mv Scientia Generalis
Scientia Generalis
Scientia Generalis
dc.source.none.fl_str_mv Scientia Generalis; v. 1 n. 1 (2020); 38-48
Scientia Generalis; Vol. 1 No. 1 (2020); 38-48
Scientia Generalis; Vol. 1 Núm. 1 (2020); 38-48
2675-2999
reponame:Scientia Generalis
instname:Publicação independente
instacron:INDEP
instname_str Publicação independente
instacron_str INDEP
institution INDEP
reponame_str Scientia Generalis
collection Scientia Generalis
repository.name.fl_str_mv Scientia Generalis - Publicação independente
repository.mail.fl_str_mv editor@scientiageneralis.com.br
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