THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Scientia Generalis |
Texto Completo: | https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4 |
Resumo: | Socio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture. |
id |
INDEP-1_ab322941aa50338aa7c93fd696f976e5 |
---|---|
oai_identifier_str |
oai:ojs2.scientiageneralis.com.br:article/14 |
network_acronym_str |
INDEP-1 |
network_name_str |
Scientia Generalis |
repository_id_str |
|
spelling |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONSA IMPORTÂNCIA DOS VEÍCULOS DE COMUNICAÇÃO EM AÇÕES SOCIOAMBIENTAISSustainabilitySocial and Environmental ResponsibilityCommunication VehiclesSustentabilidadeResponsabilidade SocioambientalVeículos de ComunicaçãoSocio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture.A responsabilidade socioambiental tem assumido uma importância significativa no ambiente empresarial devido ao atual contexto de preocupação na preservação do meio ambiente, onde se pode gerar rentabilidade a partir da sustentabilidade e contribuir na minimização de danos causados na natureza e na sociedade. Além disso, o presente estudo teve o propósito de apresentar a importância do uso dos veículos de comunicação como ferramentas estratégicas na divulgação das ações sustentáveis desenvolvidas pelas empresas, como também, os mostrar os efeitos gerados por essas ações comunicacionais. Para ilustrar o desenvolvimento desta pesquisa, foram feitos estudos teóricos e também, análise das empresas Caixa Econômica Federal e EPO Engenharia por meio de entrevistas com seus colaboradores. A partir do estudo empreendido, foi possível constatar que a utilização dos veículos de comunicação na transmissão de informações referentes às ações socioambientais pode agregar valor à cultura social-empresarial e no fortalecimento da imagem da empresa. Scientia GeneralisScientia GeneralisScientia Generalis2020-02-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4Scientia Generalis; v. 1 n. 1 (2020); 38-48Scientia Generalis; Vol. 1 No. 1 (2020); 38-48Scientia Generalis; Vol. 1 Núm. 1 (2020); 38-482675-2999reponame:Scientia Generalisinstname:Publicação independenteinstacron:INDEPporhttps://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4/9Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigalhttps://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessMachado, Felipe César de Araújo Vidigal, Helber José 2023-08-01T03:31:58Zoai:ojs2.scientiageneralis.com.br:article/14Revistahttps://scientiageneralis.com.br/index.php/SGPRIhttps://scientiageneralis.com.br/index.php/SG/oaieditor@scientiageneralis.com.br2675-29992675-2999opendoar:2023-08-01T03:31:58Scientia Generalis - Publicação independentefalse |
dc.title.none.fl_str_mv |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS A IMPORTÂNCIA DOS VEÍCULOS DE COMUNICAÇÃO EM AÇÕES SOCIOAMBIENTAIS |
title |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
spellingShingle |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS Machado, Felipe César de Araújo Sustainability Social and Environmental Responsibility Communication Vehicles Sustentabilidade Responsabilidade Socioambiental Veículos de Comunicação |
title_short |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
title_full |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
title_fullStr |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
title_full_unstemmed |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
title_sort |
THE IMPORTANCE OF COMMUNICATION VEHICLES IN SOCIO-ENVIRONMENTAL ACTIONS |
author |
Machado, Felipe César de Araújo |
author_facet |
Machado, Felipe César de Araújo Vidigal, Helber José |
author_role |
author |
author2 |
Vidigal, Helber José |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Machado, Felipe César de Araújo Vidigal, Helber José |
dc.subject.por.fl_str_mv |
Sustainability Social and Environmental Responsibility Communication Vehicles Sustentabilidade Responsabilidade Socioambiental Veículos de Comunicação |
topic |
Sustainability Social and Environmental Responsibility Communication Vehicles Sustentabilidade Responsabilidade Socioambiental Veículos de Comunicação |
description |
Socio-environmental responsibility has assumed a significant importance in the business environment due to the current context of concern for the preservation of the environment, where profitability can be generated from sustainability and contribute to the minimization of damage caused to nature and society. In addition, the present study had the purpose of presenting the importance of using communication vehicles as strategic tools in the dissemination of sustainable actions developed by companies, as well as showing the effects generated by these communicational actions. To illustrate the development of this research, theoretical studies and analysis of Caixa Econômica Federal and EPO Engenharia were carried out through interviews with their employees. From the study undertaken, it was found that the use of communication vehicles in the transmission of information related to socioenvironmental actions can add value to the social-business culture. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-02-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4 |
url |
https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://scientiageneralis.com.br/index.php/SG/article/view/v1n1a4/9 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigal https://creativecommons.org/licenses/by-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Felipe César de Araújo Machado, Helber José Vidigal https://creativecommons.org/licenses/by-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Scientia Generalis Scientia Generalis Scientia Generalis |
publisher.none.fl_str_mv |
Scientia Generalis Scientia Generalis Scientia Generalis |
dc.source.none.fl_str_mv |
Scientia Generalis; v. 1 n. 1 (2020); 38-48 Scientia Generalis; Vol. 1 No. 1 (2020); 38-48 Scientia Generalis; Vol. 1 Núm. 1 (2020); 38-48 2675-2999 reponame:Scientia Generalis instname:Publicação independente instacron:INDEP |
instname_str |
Publicação independente |
instacron_str |
INDEP |
institution |
INDEP |
reponame_str |
Scientia Generalis |
collection |
Scientia Generalis |
repository.name.fl_str_mv |
Scientia Generalis - Publicação independente |
repository.mail.fl_str_mv |
editor@scientiageneralis.com.br |
_version_ |
1797042483775930368 |