Importance of Business Consulting as a Strategic Management Tool in Small Businesses

• Autor(a) principal: Freitas Aragão, Jocileide
• Data de Publicação: 2023
• Outros Autores: Araújo Leal Costa, Samara, da Costa Araújo , Silvio, do Nascimento Tomaz Andrade, Jailza
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: ID on line. Revista de psicologia
• Texto Completo: https://idonline.emnuvens.com.br/id/article/view/3847
• topic: Consultancy; Strategic management; Small business; Consultoria; Gestão estratégica; Pequenas empresas

Business consultancy is a fundamental tool in the strategic management of an organization. It offers valuable insights, specialist knowledge and personalized guidance to help companies achieve their strategic objectives and improve their performance. Thus, the general objective of this article was to address the relevance of the consultancy process in the strategic management of small companies, highlighting how this process can help in achieving the objectives established by it. The organizational context reveals a complex interaction between personal and professional factors that directly affect the company's progress. The absence of management tools based on scientific approaches in Small Businesses (EPP) is evident, leading to imbalances and even bankruptcies. Here, the crucial role of strategic planning as a management tool stands out, providing short and long-term guidelines and actions to avoid surprises and anticipate possible challenges. This study seeks to contribute to the discussion about the relevance of business consultancy in the design of strategic planning in small companies. It is essential to explore the difficulties faced by these companies in preparing and implementing strategic planning, investigating whether the main barrier lies in managers' lack of knowledge about its application, often requiring guidance from external professionals.