REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS

• Autor(a) principal: Schreiber, Dusan
• Data de Publicação: 2021
• Outros Autores: Bitencourt Valente, Taís, Guerra Ashton, Mary Sandra
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Vianna Sapiens
• Texto Completo: https://www.viannasapiens.com.br/revista/article/view/802
• topic: Processo laboral; Mercado de trabalho; Profissionais de Publicidade.; gestão de pessoas em propaganda e publicidade

The advertising and publicity market represents one of the sectors of the creative industry, which stands out for its intensive use of intelligence and creativity. The environment of fierce competition among economic agents materializes among organizational employees, in the form of competition, pressure for results, control of productivity, tensioning social relations. In order to contribute to the topic at hand, the research was carried out, with a methodological design of a field survey, with six professionals of publicity and advertising, working in different organizations in the sector, in the city of Porto Alegre, aiming to highlight the characteristics of the work process. Data collection occurred through in-depth interviews, with questions that emerged from the theoretical review, being divided into three categories of analysis, namely, (i) work routines; (ii) sense of work and (iii) creative worker in the current market context. The results of the research showed the growing precariousness of the work environment, pressure for results, exhaustive working hours and a short time for quality production.