REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Vianna Sapiens |
Texto Completo: | https://www.viannasapiens.com.br/revista/article/view/802 |
Resumo: | The advertising and publicity market represents one of the sectors of the creative industry, which stands out for its intensive use of intelligence and creativity. The environment of fierce competition among economic agents materializes among organizational employees, in the form of competition, pressure for results, control of productivity, tensioning social relations. In order to contribute to the topic at hand, the research was carried out, with a methodological design of a field survey, with six professionals of publicity and advertising, working in different organizations in the sector, in the city of Porto Alegre, aiming to highlight the characteristics of the work process. Data collection occurred through in-depth interviews, with questions that emerged from the theoretical review, being divided into three categories of analysis, namely, (i) work routines; (ii) sense of work and (iii) creative worker in the current market context. The results of the research showed the growing precariousness of the work environment, pressure for results, exhaustive working hours and a short time for quality production. |
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REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESSAnálise reflexiva da percepção de profissionais de publicidade sobre seu processo laboralProcesso laboral; Mercado de trabalho; Profissionais de Publicidade.gestão de pessoas em propaganda e publicidadeThe advertising and publicity market represents one of the sectors of the creative industry, which stands out for its intensive use of intelligence and creativity. The environment of fierce competition among economic agents materializes among organizational employees, in the form of competition, pressure for results, control of productivity, tensioning social relations. In order to contribute to the topic at hand, the research was carried out, with a methodological design of a field survey, with six professionals of publicity and advertising, working in different organizations in the sector, in the city of Porto Alegre, aiming to highlight the characteristics of the work process. Data collection occurred through in-depth interviews, with questions that emerged from the theoretical review, being divided into three categories of analysis, namely, (i) work routines; (ii) sense of work and (iii) creative worker in the current market context. The results of the research showed the growing precariousness of the work environment, pressure for results, exhaustive working hours and a short time for quality production.O mercado de publicidade e propaganda representa um dos setores da indústria criativa, que se destaca pelo uso intensivo de inteligência e criatividade. O ambiente de acirrada competição entre os agentes econômicos materializa-se entre os colaboradores organizacionais, sob a forma de competição, pressão pelos resultados, controle de produtividade, tensionando as relações sociais. Com o intuito de contribuir para o tema em tela, foi realizada a pesquisa, com o delineamento metodológico de levantamento de campo, com seis profissionais de publicidade e propaganda, que trabalham em diversas organizações do setor, na cidade de Porto Alegre, visando evidenciar as características do processo de trabalho. A coleta de dados ocorreu por meio de entrevistas em profundidade, com perguntas que emergiram da revisão teórica, sendo divididas em três categorias de análise, a saber, (i) rotinas de trabalho; (ii) sentido do trabalho e (iii) trabalhador criativo no contexto atual de mercado. Os resultados da pesquisa evidenciaram a crescente precarização do ambiente de trabalho, pressão pelos resultados, jornadas de trabalho exaustivas e tempo exíguo para a produção de qualidade.Faculdades Integradas Vianna Júnior2021-09-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.viannasapiens.com.br/revista/article/view/80210.31994/rvs.v12i2.802Revista Vianna Sapiens; v. 12 n. 2 (2021): Revista Vianna Sapiens - julho a dezembro de 2021; 292177-372610.31994/rvs.v12i2reponame:Vianna Sapiensinstname:Instituto Vianna Júnior (IVJ)instacron:IVJporhttps://www.viannasapiens.com.br/revista/article/view/802/400Copyright (c) 2021 Revista Vianna Sapienshttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSchreiber, DusanBitencourt Valente, TaísGuerra Ashton, Mary Sandra2023-09-13T18:24:09Zoai:ojs.emnuvens.com.br:article/802Revistawww.viannasapiens.com.brONGhttps://www.viannasapiens.com.br/revista/oai||rzacarias@vianna.edu.br2177 37262177 3726opendoar:2023-09-13T18:24:09Vianna Sapiens - Instituto Vianna Júnior (IVJ)false |
dc.title.none.fl_str_mv |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS Análise reflexiva da percepção de profissionais de publicidade sobre seu processo laboral |
title |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
spellingShingle |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS Schreiber, Dusan Processo laboral; Mercado de trabalho; Profissionais de Publicidade. gestão de pessoas em propaganda e publicidade |
title_short |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
title_full |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
title_fullStr |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
title_full_unstemmed |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
title_sort |
REFLECTIVE ANALYSIS OF THE PERCEPTION OF ADVERTISING PROFESSIONALS ABOUT THEIR LABORAL PROCESS |
author |
Schreiber, Dusan |
author_facet |
Schreiber, Dusan Bitencourt Valente, Taís Guerra Ashton, Mary Sandra |
author_role |
author |
author2 |
Bitencourt Valente, Taís Guerra Ashton, Mary Sandra |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Schreiber, Dusan Bitencourt Valente, Taís Guerra Ashton, Mary Sandra |
dc.subject.por.fl_str_mv |
Processo laboral; Mercado de trabalho; Profissionais de Publicidade. gestão de pessoas em propaganda e publicidade |
topic |
Processo laboral; Mercado de trabalho; Profissionais de Publicidade. gestão de pessoas em propaganda e publicidade |
description |
The advertising and publicity market represents one of the sectors of the creative industry, which stands out for its intensive use of intelligence and creativity. The environment of fierce competition among economic agents materializes among organizational employees, in the form of competition, pressure for results, control of productivity, tensioning social relations. In order to contribute to the topic at hand, the research was carried out, with a methodological design of a field survey, with six professionals of publicity and advertising, working in different organizations in the sector, in the city of Porto Alegre, aiming to highlight the characteristics of the work process. Data collection occurred through in-depth interviews, with questions that emerged from the theoretical review, being divided into three categories of analysis, namely, (i) work routines; (ii) sense of work and (iii) creative worker in the current market context. The results of the research showed the growing precariousness of the work environment, pressure for results, exhaustive working hours and a short time for quality production. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.viannasapiens.com.br/revista/article/view/802 10.31994/rvs.v12i2.802 |
url |
https://www.viannasapiens.com.br/revista/article/view/802 |
identifier_str_mv |
10.31994/rvs.v12i2.802 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.viannasapiens.com.br/revista/article/view/802/400 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Revista Vianna Sapiens https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Revista Vianna Sapiens https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Faculdades Integradas Vianna Júnior |
publisher.none.fl_str_mv |
Faculdades Integradas Vianna Júnior |
dc.source.none.fl_str_mv |
Revista Vianna Sapiens; v. 12 n. 2 (2021): Revista Vianna Sapiens - julho a dezembro de 2021; 29 2177-3726 10.31994/rvs.v12i2 reponame:Vianna Sapiens instname:Instituto Vianna Júnior (IVJ) instacron:IVJ |
instname_str |
Instituto Vianna Júnior (IVJ) |
instacron_str |
IVJ |
institution |
IVJ |
reponame_str |
Vianna Sapiens |
collection |
Vianna Sapiens |
repository.name.fl_str_mv |
Vianna Sapiens - Instituto Vianna Júnior (IVJ) |
repository.mail.fl_str_mv |
||rzacarias@vianna.edu.br |
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