MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
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Data de Publicação: | 2008 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143 |
Resumo: | The aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position. |
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MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATIONIsomorfismo mimético em estratégia: uma ferramenta para investigaçãoThe aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position.O propósito do artigo é ilustrar como uma ferramenta de análise de posicionamento estratégico, baseada na Psicologia dos Construtos Pessoais, pode auxiliar na identificação de isomorfismo estratégico, contribuindo para maior integração entre as abordagens institucionalista e cognitiva da estratégia. O artigo contribui, também, na constituição de instrumentos de pesquisa que possam ser usados em estudos sobre formação de estratégia, tanto sob a abordagem institucionalista quanto sob a cognitiva. Uma amostra, por conveniência, de quatorze dirigentes de pequenas empresas que estavam participando de um programa de educação continuada para executivos forneceu dados sobre suas empresas e sobre a concorrência com base em um formulário de coleta de dados construído em estudos anteriores. Os dados coletados ilustram a possibilidade de uso da ferramenta, demonstrando a utilização e a operacionalização da grade de repertório, que parece ser adequada para evidenciar a existência de processos isomórficos no nível estratégico entre organizações. A principal contribuição do artigo reside na apresentação de uma forma sistematizada de coleta de dados sobre percepções da concorrência permitindo uma menor interferência da subjetividade do pesquisador na identificação. PALAVRAS-CHAVE: Institucionalização; Ferramenta de pesquisa; Isomorfismo; Estratégia; Posicionamento competitivo.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/143Revista de Administração Mackenzie; Vol. 8 No. 4 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 4 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 4 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/143https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1808https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1809Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessPrado Gimenez, Fernando AntonioHayashi Júnior, PauloGrave, Paulo Sérgio2011-01-17T17:41:11Zoai:ojs.editorarevistas.mackenzie.br:article/143Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T17:41:11RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION Isomorfismo mimético em estratégia: uma ferramenta para investigação |
title |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
spellingShingle |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION Prado Gimenez, Fernando Antonio |
title_short |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
title_full |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
title_fullStr |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
title_full_unstemmed |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
title_sort |
MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION |
author |
Prado Gimenez, Fernando Antonio |
author_facet |
Prado Gimenez, Fernando Antonio Hayashi Júnior, Paulo Grave, Paulo Sérgio |
author_role |
author |
author2 |
Hayashi Júnior, Paulo Grave, Paulo Sérgio |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Prado Gimenez, Fernando Antonio Hayashi Júnior, Paulo Grave, Paulo Sérgio |
description |
The aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/143 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1808 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1809 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 8 No. 4 (2007) Revista de Administração Mackenzie; Vol. 8 Núm. 4 (2007) Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 4 (2007) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
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