MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION

Detalhes bibliográficos
Autor(a) principal: Prado Gimenez, Fernando Antonio
Data de Publicação: 2008
Outros Autores: Hayashi Júnior, Paulo, Grave, Paulo Sérgio
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143
Resumo: The aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position.
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spelling MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATIONIsomorfismo mimético em estratégia: uma ferramenta para investigaçãoThe aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position.O propósito do artigo é ilustrar como uma ferramenta de análise de posicionamento estratégico, baseada na Psicologia dos Construtos Pessoais, pode auxiliar na identificação de isomorfismo estratégico, contribuindo para maior integração entre as abordagens institucionalista e cognitiva da estratégia. O artigo contribui, também, na constituição de instrumentos de pesquisa que possam ser usados em estudos sobre formação de estratégia, tanto sob a abordagem institucionalista quanto sob a cognitiva. Uma amostra, por conveniência, de quatorze dirigentes de pequenas empresas que estavam participando de um programa de educação continuada para executivos forneceu dados sobre suas empresas e sobre a concorrência com base em um formulário de coleta de dados construído em estudos anteriores. Os dados coletados ilustram a possibilidade de uso da ferramenta, demonstrando a utilização e a operacionalização da grade de repertório, que parece ser adequada para evidenciar a existência de processos isomórficos no nível estratégico entre organizações. A principal contribuição do artigo reside na apresentação de uma forma sistematizada de coleta de dados sobre percepções da concorrência permitindo uma menor interferência da subjetividade do pesquisador na identificação. PALAVRAS-CHAVE: Institucionalização; Ferramenta de pesquisa; Isomorfismo; Estratégia; Posicionamento competitivo.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/143Revista de Administração Mackenzie; Vol. 8 No. 4 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 4 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 4 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/143https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1808https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1809Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessPrado Gimenez, Fernando AntonioHayashi Júnior, PauloGrave, Paulo Sérgio2011-01-17T17:41:11Zoai:ojs.editorarevistas.mackenzie.br:article/143Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T17:41:11RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
Isomorfismo mimético em estratégia: uma ferramenta para investigação
title MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
spellingShingle MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
Prado Gimenez, Fernando Antonio
title_short MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
title_full MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
title_fullStr MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
title_full_unstemmed MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
title_sort MIMETIC ISOMORPHISM IN STRATEGY: A TOOL FOR INVESTIGATION
author Prado Gimenez, Fernando Antonio
author_facet Prado Gimenez, Fernando Antonio
Hayashi Júnior, Paulo
Grave, Paulo Sérgio
author_role author
author2 Hayashi Júnior, Paulo
Grave, Paulo Sérgio
author2_role author
author
dc.contributor.author.fl_str_mv Prado Gimenez, Fernando Antonio
Hayashi Júnior, Paulo
Grave, Paulo Sérgio
description The aim of this paper is to illustrate how a tool for analyzing strategic positioning, based on Personal Constructs Psychology, may help in identifying strategic isomorphism, adding to a greater integration between institutional and cognitive approaches to strategy. The paper also contributes in the development of research instruments that may be applied in studies of strategy formation under the institutional and cognitive approaches. A convenience sample of 14 small business owner-managers, who were attending an executive education program, supplied information about their firms and competitors. The collected data evidenced the possibility of using the research tool, demonstrating the operationalization and use of repertory grid, that seems to be adequate for evidencing of isomorphic process at the strategic level. The main contribution of the paper is the systematization of procedures for data collection of perceptions of competitors allowing for a lesser degree of interference of researchers' subjectivity in identifying isomorphic processes.KEYWORDS: Institutionalization; Research tool; Isomorphism; Strategy; Competitive position.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/143
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1808
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/143/1809
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 8 No. 4 (2007)
Revista de Administração Mackenzie; Vol. 8 Núm. 4 (2007)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 4 (2007)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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