Training Needs: A Proposal for a Strategic Evaluation in the Context of Brazilian Junior Enterprises

• Autor(a) principal: Campos, Elziane Bouzada Dias
• Data de Publicação: 2015
• Outros Autores: Abbad, Gardênia da Silva, Macedo, Andressa Gonzalez Azevedo Pinheiro Soares, Silva, Natália Pimenta
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RAM. Revista de Administração Mackenzie
• Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/6832
• topic: Training needs. Junior entrepreneurs. Competences. Context. Professional development; Necesidades de formación. Empresarios juniores. Competencias. Contexto. Desarrollo profesional.; Necessidades de treinamento. Empresários juniores. Competências. Contexto. Desenvolvimento profissional.

The analysis of the literature points to be necessary to carry out empirical research based on the propositions and theoretical models of training needs assessment (TNA). There are no reports of TNA in the context of Junior Enterprises (JEs), organizations that contribute to the professional training of students in higher education. The research objectives was to analyze the training needs of junior Brazilian entrepreneurs and identify the challenges and changes faced by EJs that can generate future demands for training. Two studies were carried out. The Study I identified the training needs of a sample of junior entrepreneurs and was carried out in four steps: (1) design a questionnaire of TNA with 43 items associated with scales of 11 points for domain and importance, (2) semantic validation, (3) use in a sample of 447 junior entrepreneurs from all over the country, and (4) analysis of data to identify priority training needs. The Study II identified the challenges and changes experienced by the JEs and that can generate future training needs for youth entrepreneurs, and involved the following steps: (1) design of semi-structured interview script, (2) individual interviews with 21 professionals and professors, (3) collective interviews with 34 junior entrepreneurs; and (4) analysis of data for categorization and description of challenges and changes. The findings of the Study I indicate that the priority training needs refer to strategic JE management capacities and personal time management; and those of lower priority refer to effective communication and the ability to establish cooperative relationships. The results of the Study II describe challenges and changes, better specified by the sample of professionals and teachers, and that can generate future training needs. It discusses the possibility to promote training actions strategically developed involving the improvement of the activities and projects of the junior entrepreneurs and the offering top quality of products and services. This research contributes to the advancement of an integrated view between diagnostic and prognosis analysis of training needs, although limited precision.