RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA

Detalhes bibliográficos
Autor(a) principal: Kovacs, Michelle Helena
Data de Publicação: 2008
Outros Autores: de Farias, Salomão Alencar, de Oliveira, Cláudia Ramos
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57
Resumo: The perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax.
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spelling RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREAPercepções de risco no prazer de fumar: uma investigação sob a ótica do comportamento do consumidorThe perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax.O risco percebido tem sido estudado na área de marketing desde sua introdução, em 1960 por Bauer, devido à sua influência no comportamento do consumidor. O objetivo deste estudo foi investigar o construto risco percebido quanto ao consumo de cigarros em grupos de fumantes e não-fumantes, com o intuito de analisar possíveis diferenças de percepções quanto aos tipos de riscos abordados pela literatura especializada. Ademais, buscou-se verificar a propensão a assumir riscos e diferenças quanto à percepção dos benefícios do consumo de cigarros. Para tal, foi realizado um estudo de corte transversal com uma amostra de 390 estudantes universitários. Os resultados indicaram que os fumantes percebem menos riscos de vício, financeiro, de saúde, sociais, de tempo e o risco geral do que os não-fumantes. Os fumantes percebem mais benefícios, em especial quanto considerar o cigarro como uma forma de aliviar a tensão e de ser relaxante.PALAVRAS-CHAVE: Comportamento do consumidor; Riscos percebidos; Benefícios percebidos; Tabagismo.Editora Mackenzie2008-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/57Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/57https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2016https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2017Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessKovacs, Michelle Helenade Farias, Salomão Alencarde Oliveira, Cláudia Ramos2011-01-14T19:02:37Zoai:ojs.editorarevistas.mackenzie.br:article/57Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:24.526271RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
Percepções de risco no prazer de fumar: uma investigação sob a ótica do comportamento do consumidor
title RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
spellingShingle RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
Kovacs, Michelle Helena
title_short RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
title_full RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
title_fullStr RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
title_full_unstemmed RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
title_sort RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
author Kovacs, Michelle Helena
author_facet Kovacs, Michelle Helena
de Farias, Salomão Alencar
de Oliveira, Cláudia Ramos
author_role author
author2 de Farias, Salomão Alencar
de Oliveira, Cláudia Ramos
author2_role author
author
dc.contributor.author.fl_str_mv Kovacs, Michelle Helena
de Farias, Salomão Alencar
de Oliveira, Cláudia Ramos
description The perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/57
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2016
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2017
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)
Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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