RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57 |
Resumo: | The perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax. |
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RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREAPercepções de risco no prazer de fumar: uma investigação sob a ótica do comportamento do consumidorThe perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax.O risco percebido tem sido estudado na área de marketing desde sua introdução, em 1960 por Bauer, devido à sua influência no comportamento do consumidor. O objetivo deste estudo foi investigar o construto risco percebido quanto ao consumo de cigarros em grupos de fumantes e não-fumantes, com o intuito de analisar possíveis diferenças de percepções quanto aos tipos de riscos abordados pela literatura especializada. Ademais, buscou-se verificar a propensão a assumir riscos e diferenças quanto à percepção dos benefícios do consumo de cigarros. Para tal, foi realizado um estudo de corte transversal com uma amostra de 390 estudantes universitários. Os resultados indicaram que os fumantes percebem menos riscos de vício, financeiro, de saúde, sociais, de tempo e o risco geral do que os não-fumantes. Os fumantes percebem mais benefícios, em especial quanto considerar o cigarro como uma forma de aliviar a tensão e de ser relaxante.PALAVRAS-CHAVE: Comportamento do consumidor; Riscos percebidos; Benefícios percebidos; Tabagismo.Editora Mackenzie2008-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/57Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/57https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2016https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2017Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessKovacs, Michelle Helenade Farias, Salomão Alencarde Oliveira, Cláudia Ramos2011-01-14T19:02:37Zoai:ojs.editorarevistas.mackenzie.br:article/57Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:24.526271RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA Percepções de risco no prazer de fumar: uma investigação sob a ótica do comportamento do consumidor |
title |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
spellingShingle |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA Kovacs, Michelle Helena |
title_short |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
title_full |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
title_fullStr |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
title_full_unstemmed |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
title_sort |
RISK PERCEPTIONS IN TOBACCO CONSUMPTION PLEASURE: AN INVESTIGATION IN THE CONSUMER BEHAVIOR AREA |
author |
Kovacs, Michelle Helena |
author_facet |
Kovacs, Michelle Helena de Farias, Salomão Alencar de Oliveira, Cláudia Ramos |
author_role |
author |
author2 |
de Farias, Salomão Alencar de Oliveira, Cláudia Ramos |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Kovacs, Michelle Helena de Farias, Salomão Alencar de Oliveira, Cláudia Ramos |
description |
The perceived risk has been studied in the marketing literature since its introduction, in 1960 by Bauer, in spite of the importance of this construct in the consumer behavior area. The objective of this study was to investigate the perceived risk construct of the cigarette consumption among smoking and non smoking groups, with the goal to analyze the different perceptions of the risks. Besides that, this investigation studied the differences of perceived benefits of smoking and propensity of taking risks. This investigation used a transversal study with a sample of 390 university students. The results indicated that the smokers perceive less risks of vice, financial, health, social, time and the general risk than the non smoking. Besides that, the smokers perceived more benefits, in special considering smoking as a way to alleviate the tension and relax. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-07-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/57 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2016 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/57/2017 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 5 No. 2 (2004) Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004) Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
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1796794715812659200 |