CORPORATE UNIVERSITIES PROFILE IN BRAZIL

Detalhes bibliográficos
Autor(a) principal: Branco, Alesandra Rosa
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107
Resumo: Over the past few years, corporate universities, as they are called, have become increasingly common among organizations in order to give a strategy dimension to training and development area. This article identified some characteristics of these universities in Brazilian organizations. A survey of the companies with corporate universities in Brazil is examining their profile, and identified their main characteristics. The methodology was based on bibliography research and a survey of seven companies that established their own corporate universities. On the basis of this empirical data it was showed the corporate universities profile in Brazil.
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spelling CORPORATE UNIVERSITIES PROFILE IN BRAZILPerfil das universidades corporativas no BrasilOver the past few years, corporate universities, as they are called, have become increasingly common among organizations in order to give a strategy dimension to training and development area. This article identified some characteristics of these universities in Brazilian organizations. A survey of the companies with corporate universities in Brazil is examining their profile, and identified their main characteristics. The methodology was based on bibliography research and a survey of seven companies that established their own corporate universities. On the basis of this empirical data it was showed the corporate universities profile in Brazil.Nos últimos anos, o termo “universidade corporativa” tem se tornado comum entre as organizações como uma maneira de dar à área de treinamento e desenvolvimento uma dimensão estratégica. Este artigo identificou algumas características dessas universidades em empresas brasileiras. A partir de um levantamento das empresas com universidades corporativas no Brasil, foi analisado seu perfil e identificadas suas principais características. Isso se deu em duas etapas: na primeira, foi realizada a pesquisa bibliográfica; na segunda etapa do estudo, realizou-se uma pesquisa de campo em sete empresas que implantaram suas universidades corporativas. Com base nesses dados empíricos, foi apontado o perfil das universidades corporativas existentes no Brasil.PALAVRAS-CHAVE: Universidade corporativa; Estratégia; AprendizagemEditora Mackenzie2008-07-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/107Revista de Administração Mackenzie; Vol. 7 No. 4 (2006)Revista de Administração Mackenzie; Vol. 7 Núm. 4 (2006)Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 4 (2006)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/107https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/1881https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/1882Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessBranco, Alesandra Rosa2011-01-14T21:06:56Zoai:ojs.editorarevistas.mackenzie.br:article/107Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-14T21:06:56RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv CORPORATE UNIVERSITIES PROFILE IN BRAZIL
Perfil das universidades corporativas no Brasil
title CORPORATE UNIVERSITIES PROFILE IN BRAZIL
spellingShingle CORPORATE UNIVERSITIES PROFILE IN BRAZIL
Branco, Alesandra Rosa
title_short CORPORATE UNIVERSITIES PROFILE IN BRAZIL
title_full CORPORATE UNIVERSITIES PROFILE IN BRAZIL
title_fullStr CORPORATE UNIVERSITIES PROFILE IN BRAZIL
title_full_unstemmed CORPORATE UNIVERSITIES PROFILE IN BRAZIL
title_sort CORPORATE UNIVERSITIES PROFILE IN BRAZIL
author Branco, Alesandra Rosa
author_facet Branco, Alesandra Rosa
author_role author
dc.contributor.author.fl_str_mv Branco, Alesandra Rosa
description Over the past few years, corporate universities, as they are called, have become increasingly common among organizations in order to give a strategy dimension to training and development area. This article identified some characteristics of these universities in Brazilian organizations. A survey of the companies with corporate universities in Brazil is examining their profile, and identified their main characteristics. The methodology was based on bibliography research and a survey of seven companies that established their own corporate universities. On the basis of this empirical data it was showed the corporate universities profile in Brazil.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/107
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/1881
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/107/1882
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 7 No. 4 (2006)
Revista de Administração Mackenzie; Vol. 7 Núm. 4 (2006)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 7 n. 4 (2006)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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