TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION

Detalhes bibliográficos
Autor(a) principal: Gavira, Muriel de Oliveira
Data de Publicação: 2008
Outros Autores: Portilho Ferro, Ana Flávia, Simm Rohrich, Sandra, Quadros, Ruy
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116
Resumo: Due to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects.
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spelling TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATIONGestão da inovação tecnológica: uma análise da aplicação do funil de inovação em uma organização de bens de consumoDue to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects.Por causa da reconhecida importância da inovação para o crescimento e desenvolvimento das organizações, tem-se procurado desenvolver formas e ferramentas para otimizar sua gestão. Estas, por sua vez, variam de acordo com o setor e a dinâmica produtiva da indústria. O funil de inovação é uma ferramenta desenvolvida com base na observação da gestão da inovação em empresas de bens de consumo, como alimentos, higiene e limpeza, cosméticos, entre outros. A gestão da inovação por meio da utilização do funil tem sido adotada por algumas empresas, sejam essas nacionais ou multinacionais, matrizes ou subsidiárias. Daí o interesse em verificar a eficácia de sua aplicação, bem como as vantagens e dificuldades de sua utilização e também as diferenças da prática do funil com relação à teoria desenvolvida, constituindo esses pontos de interesse os objetivos do presente trabalho. Para tanto, foi realizado um estudo de caso em uma subsidiária de uma grande multinacional de bens de consumo. Com base nesse estudo, foi possível concluir que o funil é uma ferramenta adequada a empresas de bens de consumo e que sua aplicação não diverge muito da teoria, porém são necessários pequenos ajustes, como a adequação a diferentes culturas e rotinas empresariais, a adoção de ferramentas de apoio e atividades de incentivo e motivação dos funcionários.PALAVRAS-CHAVE: Gestão da inovação; Funil de inovação; Bens de consumo; Projetos.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/116Revista de Administração Mackenzie; Vol. 8 No. 1 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/116https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1865https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1866Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessGavira, Muriel de OliveiraPortilho Ferro, Ana FláviaSimm Rohrich, SandraQuadros, Ruy2011-01-17T15:38:00Zoai:ojs.editorarevistas.mackenzie.br:article/116Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T15:38RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
Gestão da inovação tecnológica: uma análise da aplicação do funil de inovação em uma organização de bens de consumo
title TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
spellingShingle TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
Gavira, Muriel de Oliveira
title_short TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
title_full TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
title_fullStr TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
title_full_unstemmed TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
title_sort TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
author Gavira, Muriel de Oliveira
author_facet Gavira, Muriel de Oliveira
Portilho Ferro, Ana Flávia
Simm Rohrich, Sandra
Quadros, Ruy
author_role author
author2 Portilho Ferro, Ana Flávia
Simm Rohrich, Sandra
Quadros, Ruy
author2_role author
author
author
dc.contributor.author.fl_str_mv Gavira, Muriel de Oliveira
Portilho Ferro, Ana Flávia
Simm Rohrich, Sandra
Quadros, Ruy
description Due to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116
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dc.language.iso.fl_str_mv por
eng
spa
language por
eng
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dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/116
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1865
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1866
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 8 No. 1 (2007)
Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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