TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116 |
Resumo: | Due to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects. |
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TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATIONGestão da inovação tecnológica: uma análise da aplicação do funil de inovação em uma organização de bens de consumoDue to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects.Por causa da reconhecida importância da inovação para o crescimento e desenvolvimento das organizações, tem-se procurado desenvolver formas e ferramentas para otimizar sua gestão. Estas, por sua vez, variam de acordo com o setor e a dinâmica produtiva da indústria. O funil de inovação é uma ferramenta desenvolvida com base na observação da gestão da inovação em empresas de bens de consumo, como alimentos, higiene e limpeza, cosméticos, entre outros. A gestão da inovação por meio da utilização do funil tem sido adotada por algumas empresas, sejam essas nacionais ou multinacionais, matrizes ou subsidiárias. Daí o interesse em verificar a eficácia de sua aplicação, bem como as vantagens e dificuldades de sua utilização e também as diferenças da prática do funil com relação à teoria desenvolvida, constituindo esses pontos de interesse os objetivos do presente trabalho. Para tanto, foi realizado um estudo de caso em uma subsidiária de uma grande multinacional de bens de consumo. Com base nesse estudo, foi possível concluir que o funil é uma ferramenta adequada a empresas de bens de consumo e que sua aplicação não diverge muito da teoria, porém são necessários pequenos ajustes, como a adequação a diferentes culturas e rotinas empresariais, a adoção de ferramentas de apoio e atividades de incentivo e motivação dos funcionários.PALAVRAS-CHAVE: Gestão da inovação; Funil de inovação; Bens de consumo; Projetos.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/116Revista de Administração Mackenzie; Vol. 8 No. 1 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/116https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1865https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1866Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessGavira, Muriel de OliveiraPortilho Ferro, Ana FláviaSimm Rohrich, SandraQuadros, Ruy2011-01-17T15:38:00Zoai:ojs.editorarevistas.mackenzie.br:article/116Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-17T15:38RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION Gestão da inovação tecnológica: uma análise da aplicação do funil de inovação em uma organização de bens de consumo |
title |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
spellingShingle |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION Gavira, Muriel de Oliveira |
title_short |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
title_full |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
title_fullStr |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
title_full_unstemmed |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
title_sort |
TECHNOLOGICAL INNOVATION MANAGEMENT: ANALYZING THE APPLICATION OF THE INNOVATION FUNNEL IN A CONSUMER GOODS ORGANIZATION |
author |
Gavira, Muriel de Oliveira |
author_facet |
Gavira, Muriel de Oliveira Portilho Ferro, Ana Flávia Simm Rohrich, Sandra Quadros, Ruy |
author_role |
author |
author2 |
Portilho Ferro, Ana Flávia Simm Rohrich, Sandra Quadros, Ruy |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Gavira, Muriel de Oliveira Portilho Ferro, Ana Flávia Simm Rohrich, Sandra Quadros, Ruy |
description |
Due to the great relevance of innovation to the growth and development of organizations, there have been many efforts in order to develop means and tools to optimize the management of this process. Such tools vary according to the sector and production dynamics of industry. The innovation funnel is a tool designed from the observation of innovation management in companies belonging to sectors such as food, cosmetics, and other consumer goods. The funnel-based innovation management has been adopted by a number of companies, no matter if they are nationals or multinationals, headquarters or subsidiaries. Hence, it is of great interest to verify the effectiveness of the adoption of this tool, the advantages and difficulties of its use, and the differences between theory and the practical use of the funnel. Those interest points are the main focus of this work. The study was based on the case of a consumer goods organization, a subsidiary of a multinational company. From that study, it was possible to conclude that the funnel is an appropriate tool to consumer goods companies and that its practical adoption is not much divergent from the theory, being necessary only few adjustments, like the adaptation to cultural differences and managerial routines, the adoption of supporting tools, and activities to stimulate and motivate the employees. KEYWORDS Innovation management; Innovation funnel; Consumer goods; Projects. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/116 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1865 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/116/1866 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 8 No. 1 (2007) Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007) Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
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1813820668926492672 |