CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES

Detalhes bibliográficos
Autor(a) principal: Vergara, Sylvia Constant
Data de Publicação: 2008
Outros Autores: Ramos, David Ricardo Moreira
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29
Resumo: Corporate universities are a recent and important organizational strategy aiming to potencialyze employees' development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intendsto identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to alinetheir practices with competency management and knowledge management.KEYWORDS: Continuous learning; Doctrinal character; Classroom method; Distance learning; Knowledge management.
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spelling CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIESMotivos para a criação de universidades corporativas – estudo de casosCorporate universities are a recent and important organizational strategy aiming to potencialyze employees' development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intendsto identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to alinetheir practices with competency management and knowledge management.KEYWORDS: Continuous learning; Doctrinal character; Classroom method; Distance learning; Knowledge management.As universidades corporativas apresentam-se como uma recente e importante estratégia das organizações, no sentido de potencializar o desenvolvimento de seus funcionários e assim contribuir para a criação ou manutenção de vantagem competitiva. Esse artigo apresenta e analisa os resultados de uma pesquisa de campo realizada em cinco empresas brasileiras líderes em seu ramo de negócio, que dispõem de uma universidade corporativa. Buscou-se identificar os motivos para a sua criação e suas formas de atuação, por meio de entrevistas realizadas com seus principais executivos. Como conclusão, os autores apontam que as universidades corporativas estudadas surgiram para cobrir lacunas percebidas nos tradicionais programas de treinamento e desenvolvimento, que utilizam, predominantemente, o tradicional método presencial de ensino, que têm, em geral, caráter doutrinário e que buscam alinhar suas práticas com a gestão por competências e a gestão do conhecimento.PALAVRAS-CHAVE: Aprendizado Contínuo; Caráter Doutrinário; Ensino Presencial; Ensino a Distância; Gestão do Conhecimento.Editora Mackenzie2008-06-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/29Revista de Administração Mackenzie; Vol. 3 No. 2 (2002)Revista de Administração Mackenzie; Vol. 3 Núm. 2 (2002)Revista de Administração Mackenzie (Mackenzie Management Review); v. 3 n. 2 (2002)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/29https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/2073https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/2074Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessVergara, Sylvia ConstantRamos, David Ricardo Moreira2011-01-14T18:07:02Zoai:ojs.editorarevistas.mackenzie.br:article/29Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-14T18:07:02RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
Motivos para a criação de universidades corporativas – estudo de casos
title CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
spellingShingle CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
Vergara, Sylvia Constant
title_short CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
title_full CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
title_fullStr CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
title_full_unstemmed CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
title_sort CREATION REASONS AND PERFORMANCE TYPES OF CORPORATE UNIVERSITIES – CASE STUDIES
author Vergara, Sylvia Constant
author_facet Vergara, Sylvia Constant
Ramos, David Ricardo Moreira
author_role author
author2 Ramos, David Ricardo Moreira
author2_role author
dc.contributor.author.fl_str_mv Vergara, Sylvia Constant
Ramos, David Ricardo Moreira
description Corporate universities are a recent and important organizational strategy aiming to potencialyze employees' development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intendsto identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to alinetheir practices with competency management and knowledge management.KEYWORDS: Continuous learning; Doctrinal character; Classroom method; Distance learning; Knowledge management.
publishDate 2008
dc.date.none.fl_str_mv 2008-06-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/29
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/2073
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/29/2074
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 3 No. 2 (2002)
Revista de Administração Mackenzie; Vol. 3 Núm. 2 (2002)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 3 n. 2 (2002)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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