ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS
Autor(a) principal: | |
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Data de Publicação: | 2009 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5 |
Resumo: | The turbulent competitiveness driven by a technological scenario which accelerates the speed of internationalization of the economy and changing social values - there's a tendency to appreciate ethics and respect for the individual - which requires that organizations review their responsibilities and strategies (Lazer et al . 1990; McKenna, 1991; Badot and Cova, 1992, Clancy and Shulman, 1993; Popcorn, 1993) as well as a routing of new external and internal actions. For Badot & Cova (1992) the company is a social actor and not just an economic actor limited to market environment since that new values are associated to new products introduction and they should make sense in the consumer's life design. To introduce meanings and values in society, as proposed by McKenna (1991) and Badot & Cova (1992), involves a planned change of values, which may be associated with other social changes, and should make sense for the society, customers, employees, guided by the ethic inclusion of the company in society at a given time and space. In a time when competition arenas redesigned themselves beyond geographical boundaries, knowing the values and attitudes of managers regarding the ethical conduct of processes of change is especially relevant when the necessity to develop markets on multisite realities, where cultural and social aspects are little known, as is the case of Latin America. |
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ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERSOrientação ética quanto à mudança social envolvendo stakeholdersThe turbulent competitiveness driven by a technological scenario which accelerates the speed of internationalization of the economy and changing social values - there's a tendency to appreciate ethics and respect for the individual - which requires that organizations review their responsibilities and strategies (Lazer et al . 1990; McKenna, 1991; Badot and Cova, 1992, Clancy and Shulman, 1993; Popcorn, 1993) as well as a routing of new external and internal actions. For Badot & Cova (1992) the company is a social actor and not just an economic actor limited to market environment since that new values are associated to new products introduction and they should make sense in the consumer's life design. To introduce meanings and values in society, as proposed by McKenna (1991) and Badot & Cova (1992), involves a planned change of values, which may be associated with other social changes, and should make sense for the society, customers, employees, guided by the ethic inclusion of the company in society at a given time and space. In a time when competition arenas redesigned themselves beyond geographical boundaries, knowing the values and attitudes of managers regarding the ethical conduct of processes of change is especially relevant when the necessity to develop markets on multisite realities, where cultural and social aspects are little known, as is the case of Latin America.A competitividade turbulenta, estimulada por um cenário tecnológico que acelera a velocidade da internacionalização da economia e a mudança de valores sociais - estes tendendo à valorização da ética e do respeito ao indivíduo -, exige das organizações a revisão das suas responsabilidades e estratégias (Lazer et al., 1990; McKenna, 1991; Badot e Cova, 1992; Clancy e Shulman, 1993; Popcorn, 1993), bem como encaminhamento de novas formas de ação externas e internas (Achrol, 1991). Para Badot & Cova (1992), a empresa é um ator social e não apenas um ator econômico limitado ao ambiente de mercado, já que à introdução de novos produtos estão associados novos valores que devem fazer sentido no projeto de vida do consumidor. Introduzir sentidos e valores na sociedade, como propõem McKenna (1991) e Badot & Cova (1992), implica uma mudança planejada de valores, que pode estar associada a outras mudanças sociais, devendo fazer sentido na vida da sociedade, dos clientes, dos empregados, orientadas por uma inserção ética da organização na sociedade, num dado tempo e espaço. Em uma época em que as arenas da competição se redesenham, ultrapassando fronteiras geográficas, conhecer os valores e atitudes dos executivos quanto à orientação ética de processos de mudanças torna-se especialmente relevante, ao ser necessário desenvolver mercados em realidades multilocais, culturais e sociais pouco conhecidas, como é o caso da América Latina.Editora Mackenzie2009-05-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/5Revista de Administração Mackenzie; Vol. 1 No. 1 (2000)Revista de Administração Mackenzie; Vol. 1 Núm. 1 (2000)Revista de Administração Mackenzie (Mackenzie Management Review); v. 1 n. 1 (2000)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/5https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/2119https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/2120Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessTeixeira, Maria Luisa MendesMazzon, José Afonso2011-01-14T16:22:23Zoai:ojs.editorarevistas.mackenzie.br:article/5Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:21.726538RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS Orientação ética quanto à mudança social envolvendo stakeholders |
title |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
spellingShingle |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS Teixeira, Maria Luisa Mendes |
title_short |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
title_full |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
title_fullStr |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
title_full_unstemmed |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
title_sort |
ETHICAL GUIDELINES FOR SOCIAL CHANGE INVOLVING STAKEHOLDERS |
author |
Teixeira, Maria Luisa Mendes |
author_facet |
Teixeira, Maria Luisa Mendes Mazzon, José Afonso |
author_role |
author |
author2 |
Mazzon, José Afonso |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Teixeira, Maria Luisa Mendes Mazzon, José Afonso |
description |
The turbulent competitiveness driven by a technological scenario which accelerates the speed of internationalization of the economy and changing social values - there's a tendency to appreciate ethics and respect for the individual - which requires that organizations review their responsibilities and strategies (Lazer et al . 1990; McKenna, 1991; Badot and Cova, 1992, Clancy and Shulman, 1993; Popcorn, 1993) as well as a routing of new external and internal actions. For Badot & Cova (1992) the company is a social actor and not just an economic actor limited to market environment since that new values are associated to new products introduction and they should make sense in the consumer's life design. To introduce meanings and values in society, as proposed by McKenna (1991) and Badot & Cova (1992), involves a planned change of values, which may be associated with other social changes, and should make sense for the society, customers, employees, guided by the ethic inclusion of the company in society at a given time and space. In a time when competition arenas redesigned themselves beyond geographical boundaries, knowing the values and attitudes of managers regarding the ethical conduct of processes of change is especially relevant when the necessity to develop markets on multisite realities, where cultural and social aspects are little known, as is the case of Latin America. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-05-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/5 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/2119 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5/2120 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 1 No. 1 (2000) Revista de Administração Mackenzie; Vol. 1 Núm. 1 (2000) Revista de Administração Mackenzie (Mackenzie Management Review); v. 1 n. 1 (2000) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
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1796794715703607296 |