O TELESPECTADOR JOVEM E A TV CULTURA DE SÃO PAULO

• Autor(a) principal: Lima, Cármen Lúcia Amorim e Ferraz
• Data de Publicação: 2008
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/825
• topic: Adolescente; jovem; TV Cultura; Audiência; Fidelização; TV digital; Teenager; youngster; TV Cultura; Audience; Loyalty; Digital TV; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This paper intends to think over the quality of television programs dedicated to youngsters on Tv Cultura, based in Sao Paulo. The public TV channel, rewarded locally and abroad for the quality of its children's programs, which captivates so well the young viewer, loses over eighty per cent of its audience when kids become teenagers, and ages range from 12 to 17 years old. The objective is to identify the reasons of this downward and to search positive answers as to captivate the young audience on TV Cultura. Also the work intends to identify which programs teenagers choose on other channels, so as their contents, language and format, in order to understand how it is possible to better communicate with teenagers. It is important to captivate this audience on Tv Cultura for it is a public channel that holds the responsibility to inform, educate and entertain, yet following ethical principles and aiming to develop a citizenship conscience. Digital television and new technologies will allow media to converge, and adolescents will migrate from television to games and internet. The paper intents to identify how teenagers want to find themselves identified on TV in the future.(AU)