ANTECEDENTES DO COMPROMETIMENTO ORGANIZACIONAL DOS FUNCIONÁRIOS DE CORRETORAS DE SEGUROS E SEGURADORAS

• Autor(a) principal: SENA, VANDERLEI FERREIRA DE
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/1538
• topic: comprometimento organizacional; corretoras de seguros; seguradoras; organizational commitment; insurance brokers; insurance companies; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The main objective of this paper is to understand which factors influence on the commitment of insurance brokers and insurance companies and, more specifically: a) measuring and comparing the commitment indicators of the employees from insurance brokers and insurance companies in three dimensions (affective, instrumental and normative); b) analyzing which factors that most influence each dimension of the commitment in the insurance industry; c) comparing the differences and similarities of the factors which influence the commitment to insurance companies and insurance brokers. The target audience is made up by professionals from the insurance market working for insurance brokers and insurance companies. The research was performed in two parts: quantitative and qualitative. The data for the quantitative research was collected through multidimensional model scale of affective, instrumental and normative commitment (Meyer & Allen, 1991), applied to 188 participants. The data of the average comparison analysis based on the T-Student test technique did not show statistically significant difference. The second part, the qualitative research, involved 11 interviews with employees from the industry in order to identify the reasons why the employees develop the commitment with each of the two types of the insurance market organizations. The research data obtained were analysed by using a content analysis technique and resulted in the model of background of insurance industry organizational commitment. It was found that the background of the affective commitment in insurance brokers is formed by the organizational climate, by the perception of justice and by the Human Resources policies and that the Human Resources policies predict the instrumental behaviour. In the insurance companies, it was found the affective commitment background are the organizational climate, the perception of support and the Human Resources policies and that the Human Resources policies predict the instrumental and normative commitment. These results contribute significantly for the management of people in the Brazilian insurance industry.