As atitudes do consumidor em rela????o ?? propaganda

Detalhes bibliográficos
Autor(a) principal: Perrupato, Lu??s Carlos
Data de Publicação: 2006
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da Uninove
Texto Completo: http://bibliotecatede.uninove.br/tede/handle/tede/595
Resumo: The research approaches the issue of attitudes, more specifically, the beliefs and feelings of the consumer, with regard to the advertisement. For that, it was sought know the advertisement concepts, of attitudes, its components that were nearer to the objective of the research. The attitudes toward the advertisement that were more present in the literature researched were: incredulity, credibility, damage, positive and negative feelings; feelings of pleasure, enrapturing (warm), and skepticism. It was also identified that the materialistic attitude is a strong influence indicator for consumerism. Moreover, the misleading advertising showed itself harmful to the individuals in general, and particularly to the children, who are more susceptible. The methodology applied was the exploratory research, through bibliographical survey.
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spelling Acevedo, Cl??udia RosaCPF:08582562829http://lattes.cnpq.br/7970180882025380Ramuski, Carmen L??diaCPF:00000000000http://lattes.cnpq.br/1336900513641778Nohara, Jouliana JordanCPF:11898004897http://lattes.cnpq.br/7298129361331638CPF:94920931891http://lattes.cnpq.br/2344297518133411Perrupato, Lu??s Carlos2015-04-08T15:34:53Z2011-12-072006-12-16PERRUPATO, Lu??s Carlos. As atitudes do consumidor em rela????o ?? propaganda. 2006. 30 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2006.http://bibliotecatede.uninove.br/tede/handle/tede/595The research approaches the issue of attitudes, more specifically, the beliefs and feelings of the consumer, with regard to the advertisement. For that, it was sought know the advertisement concepts, of attitudes, its components that were nearer to the objective of the research. The attitudes toward the advertisement that were more present in the literature researched were: incredulity, credibility, damage, positive and negative feelings; feelings of pleasure, enrapturing (warm), and skepticism. It was also identified that the materialistic attitude is a strong influence indicator for consumerism. Moreover, the misleading advertising showed itself harmful to the individuals in general, and particularly to the children, who are more susceptible. The methodology applied was the exploratory research, through bibliographical survey.A pesquisa aborda a quest??o das atitudes, mais especificamente as cren??as e sentimentos do consumidor em rela????o ?? propaganda. Para tal, buscou-se conhecer os conceitos de propaganda e de atitudes e seus componentes. As atitudes em rela????o ?? propaganda mais presentes na literatura pesquisada foram: incredulidade, credibilidade, dano, sentimentos positivos e negativos, sentimento de prazer, sentimentos arrebatadores (calorosos), e ceticismo. Identificou-se tamb??m que a atitude do materialismo ?? um forte indicador de influ??ncia no consumo. Al??m disso, a propaganda enganosa ?? considerada nociva, particularmente quando voltada ao p??blico infantil. A metodologia empregada foi a da pesquisa explorat??ria, por meio de levantamento bibliogr??fico.Made available in DSpace on 2015-04-08T15:34:53Z (GMT). No. of bitstreams: 1 B_Luiz Carlos Perruparo.pdf: 98841 bytes, checksum: f3eb59eec3195c37ef2fd61f49303707 (MD5) Previous issue date: 2006-12-16application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????oatitudeindiv??duopropagandaattitudesindividualadvertisementCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOAs atitudes do consumidor em rela????o ?? propagandainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALB_Luiz Carlos Perruparo.pdfapplication/pdf98841http://localhost:8080/tede/bitstream/tede/595/1/B_Luiz+Carlos+Perruparo.pdff3eb59eec3195c37ef2fd61f49303707MD51tede/5952017-06-07 15:02:23.415oai:localhost:tede/595Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-06-07T18:02:23Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv As atitudes do consumidor em rela????o ?? propaganda
title As atitudes do consumidor em rela????o ?? propaganda
spellingShingle As atitudes do consumidor em rela????o ?? propaganda
Perrupato, Lu??s Carlos
atitude
indiv??duo
propaganda
attitudes
individual
advertisement
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short As atitudes do consumidor em rela????o ?? propaganda
title_full As atitudes do consumidor em rela????o ?? propaganda
title_fullStr As atitudes do consumidor em rela????o ?? propaganda
title_full_unstemmed As atitudes do consumidor em rela????o ?? propaganda
title_sort As atitudes do consumidor em rela????o ?? propaganda
author Perrupato, Lu??s Carlos
author_facet Perrupato, Lu??s Carlos
author_role author
dc.contributor.advisor1.fl_str_mv Acevedo, Cl??udia Rosa
dc.contributor.advisor1ID.fl_str_mv CPF:08582562829
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/7970180882025380
dc.contributor.referee1.fl_str_mv Ramuski, Carmen L??dia
dc.contributor.referee1ID.fl_str_mv CPF:00000000000
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/1336900513641778
dc.contributor.referee2.fl_str_mv Nohara, Jouliana Jordan
dc.contributor.referee2ID.fl_str_mv CPF:11898004897
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/7298129361331638
dc.contributor.authorID.fl_str_mv CPF:94920931891
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/2344297518133411
dc.contributor.author.fl_str_mv Perrupato, Lu??s Carlos
contributor_str_mv Acevedo, Cl??udia Rosa
Ramuski, Carmen L??dia
Nohara, Jouliana Jordan
dc.subject.por.fl_str_mv atitude
indiv??duo
propaganda
topic atitude
indiv??duo
propaganda
attitudes
individual
advertisement
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv attitudes
individual
advertisement
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The research approaches the issue of attitudes, more specifically, the beliefs and feelings of the consumer, with regard to the advertisement. For that, it was sought know the advertisement concepts, of attitudes, its components that were nearer to the objective of the research. The attitudes toward the advertisement that were more present in the literature researched were: incredulity, credibility, damage, positive and negative feelings; feelings of pleasure, enrapturing (warm), and skepticism. It was also identified that the materialistic attitude is a strong influence indicator for consumerism. Moreover, the misleading advertising showed itself harmful to the individuals in general, and particularly to the children, who are more susceptible. The methodology applied was the exploratory research, through bibliographical survey.
publishDate 2006
dc.date.issued.fl_str_mv 2006-12-16
dc.date.available.fl_str_mv 2011-12-07
dc.date.accessioned.fl_str_mv 2015-04-08T15:34:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv PERRUPATO, Lu??s Carlos. As atitudes do consumidor em rela????o ?? propaganda. 2006. 30 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2006.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/tede/handle/tede/595
identifier_str_mv PERRUPATO, Lu??s Carlos. As atitudes do consumidor em rela????o ?? propaganda. 2006. 30 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2006.
url http://bibliotecatede.uninove.br/tede/handle/tede/595
dc.language.iso.fl_str_mv por
language por
dc.relation.cnpq.fl_str_mv 8024035432632778221
dc.relation.confidence.fl_str_mv 600
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho
dc.publisher.program.fl_str_mv Programa de P??s-Gradua????o em Administra????o
dc.publisher.initials.fl_str_mv Uninove
dc.publisher.country.fl_str_mv BR
dc.publisher.department.fl_str_mv Administra????o
publisher.none.fl_str_mv Universidade Nove de Julho
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