Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/2078 |
Resumo: | The study presents an investigation about the intention of the consumer in the process of purchasing a T-shirt made of recycled PET polyester according to the model of the Theory of Planned Behavior - TCP. Concern for the environment indicates the recognition that current levels of consumption tend to deplete the planet's capacity as a resource provider. Consumers have become more concerned about their daily habits and their choices. New attitudes and behaviors have come to the wardrobe with the emergence of sustainable fashion, a counterpoint to the recent development of fast fashion. For this we applied a questionnaire involving questions of variable measures of TCP (attitude, subjective norm and perception of control over behavior), to measure the intention to buy. We reproduce a questionnaire applied in five European countries where we try to understand what information consumers want to know about the fashion industry and they do not make it available. The sample consisted of 313 people of all age groups and the data were analyzed using SPSS software v.21, we performed a nonparametric mean test. In the evaluation, the results showed that all measures used are predictive of the intention to consume an eco fashion shirt made from polyester PET reclaimed. The adjustment of the indices revealed that TCP composes favorable results on the intention to consume the product defined for study. This theory can therefore be useful as a tool in planning research on the intent to purchase an eco fashion t-shirt made from recycled PET polyester. |
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Vils, LeonardoVils, LeonardoCortese, Tatiana Tucunduva PhilippiMazieri, Marcos Rog??rioSantos, Andr?? Moraes doshttp://lattes.cnpq.br/3378056341870054Batista, Ruben Rodrigues2019-07-10T19:36:52Z2019-02-27Batista, Ruben Rodrigues. Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion. 2019. 109 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/2078The study presents an investigation about the intention of the consumer in the process of purchasing a T-shirt made of recycled PET polyester according to the model of the Theory of Planned Behavior - TCP. Concern for the environment indicates the recognition that current levels of consumption tend to deplete the planet's capacity as a resource provider. Consumers have become more concerned about their daily habits and their choices. New attitudes and behaviors have come to the wardrobe with the emergence of sustainable fashion, a counterpoint to the recent development of fast fashion. For this we applied a questionnaire involving questions of variable measures of TCP (attitude, subjective norm and perception of control over behavior), to measure the intention to buy. We reproduce a questionnaire applied in five European countries where we try to understand what information consumers want to know about the fashion industry and they do not make it available. The sample consisted of 313 people of all age groups and the data were analyzed using SPSS software v.21, we performed a nonparametric mean test. In the evaluation, the results showed that all measures used are predictive of the intention to consume an eco fashion shirt made from polyester PET reclaimed. The adjustment of the indices revealed that TCP composes favorable results on the intention to consume the product defined for study. This theory can therefore be useful as a tool in planning research on the intent to purchase an eco fashion t-shirt made from recycled PET polyester.O estudo apresenta uma investiga????o em torno ?? inten????o do consumidor no processo de compra de uma camiseta feita de poli??ster reciclado de PET segundo modelo da Teoria do Comportamento Planejado - TCP. A preocupa????o com o meio ambiente indica o reconhecimento de que n??veis de consumo atuais tendem a esgotar a capacidade do planeta como provedor de recursos. Consumidores tornaram-se mais preocupados com os seus h??bitos di??rios e com suas escolhas. Novas atitudes e comportamentos chegaram ao guarda-roupa com o surgimento da moda sustent??vel, um contraponto ao desenvolvimento recente da moda r??pida. Para isso aplicamos um question??rio envolvendo quest??es de medidas vari??veis da TCP (atitude, norma subjetiva e percep????o de controle sobre o comportamento), para mensurar a inten????o de compra. Reproduzimos um question??rio aplicado em cinco pa??ses da Europa onde se busca entender quais informa????es os consumidores querem saber sobre a ind??stria da moda e elas n??o disponibilizam. A amostra contou com 313 pessoas de todas as faixas et??rias e os dados foram analisados com aux??lio do software SPSS v.21, realizamos teste de m??dia n??o param??trico. Na avalia????o, os resultados demonstraram que todas as medidas utilizadas s??o preditoras da inten????o em consumir uma camiseta eco fashion feita a partir de poli??ster reciclado de PET. O ajuste dos ??ndices revelou que a TCP comp??e resultados favor??veis sobre a inten????o em consumir o produto definido para estudo. Esta teoria pode, portanto, ser ??til como ferramenta no planejamento de pesquisa sobre a inten????o de compra de uma camiseta eco fashion feita a partir de poli??ster reciclado de PET.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2019-07-10T19:36:52Z No. of bitstreams: 1 Ruben Rodrigues Batista.pdf: 1269792 bytes, checksum: c210335cf9dcf06010a8a9d9778fdd61 (MD5)Made available in DSpace on 2019-07-10T19:36:52Z (GMT). No. of bitstreams: 1 Ruben Rodrigues Batista.pdf: 1269792 bytes, checksum: c210335cf9dcf06010a8a9d9778fdd61 (MD5) Previous issue date: 2019-02-27application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o Ambiental e SustentabilidadeUNINOVEBrasilAdministra????oteoria do comportamento planejadointen????o de compraeco fashiontheory of planned behaviorintention to purchaseeco fashionADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSTeoria do comportamento planejado: um estudo emp??rico com um produto eco fashionPlanned behavioral theory: an empirical study with an eco fashion productinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALRuben Rodrigues Batista.pdfRuben Rodrigues Batista.pdfapplication/pdf1269792http://localhost:8080/tede/bitstream/tede/2078/2/Ruben+Rodrigues+Batista.pdfc210335cf9dcf06010a8a9d9778fdd61MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/2078/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/20782019-07-10 16:36:52.986oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-07-10T19:36:52Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
dc.title.alternative.eng.fl_str_mv |
Planned behavioral theory: an empirical study with an eco fashion product |
title |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
spellingShingle |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion Batista, Ruben Rodrigues teoria do comportamento planejado inten????o de compra eco fashion theory of planned behavior intention to purchase eco fashion ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
title_full |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
title_fullStr |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
title_full_unstemmed |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
title_sort |
Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion |
author |
Batista, Ruben Rodrigues |
author_facet |
Batista, Ruben Rodrigues |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Vils, Leonardo |
dc.contributor.referee1.fl_str_mv |
Vils, Leonardo |
dc.contributor.referee2.fl_str_mv |
Cortese, Tatiana Tucunduva Philippi |
dc.contributor.referee3.fl_str_mv |
Mazieri, Marcos Rog??rio |
dc.contributor.referee4.fl_str_mv |
Santos, Andr?? Moraes dos |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/3378056341870054 |
dc.contributor.author.fl_str_mv |
Batista, Ruben Rodrigues |
contributor_str_mv |
Vils, Leonardo Vils, Leonardo Cortese, Tatiana Tucunduva Philippi Mazieri, Marcos Rog??rio Santos, Andr?? Moraes dos |
dc.subject.por.fl_str_mv |
teoria do comportamento planejado inten????o de compra eco fashion |
topic |
teoria do comportamento planejado inten????o de compra eco fashion theory of planned behavior intention to purchase eco fashion ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
theory of planned behavior intention to purchase eco fashion |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
The study presents an investigation about the intention of the consumer in the process of purchasing a T-shirt made of recycled PET polyester according to the model of the Theory of Planned Behavior - TCP. Concern for the environment indicates the recognition that current levels of consumption tend to deplete the planet's capacity as a resource provider. Consumers have become more concerned about their daily habits and their choices. New attitudes and behaviors have come to the wardrobe with the emergence of sustainable fashion, a counterpoint to the recent development of fast fashion. For this we applied a questionnaire involving questions of variable measures of TCP (attitude, subjective norm and perception of control over behavior), to measure the intention to buy. We reproduce a questionnaire applied in five European countries where we try to understand what information consumers want to know about the fashion industry and they do not make it available. The sample consisted of 313 people of all age groups and the data were analyzed using SPSS software v.21, we performed a nonparametric mean test. In the evaluation, the results showed that all measures used are predictive of the intention to consume an eco fashion shirt made from polyester PET reclaimed. The adjustment of the indices revealed that TCP composes favorable results on the intention to consume the product defined for study. This theory can therefore be useful as a tool in planning research on the intent to purchase an eco fashion t-shirt made from recycled PET polyester. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-07-10T19:36:52Z |
dc.date.issued.fl_str_mv |
2019-02-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Batista, Ruben Rodrigues. Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion. 2019. 109 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2078 |
identifier_str_mv |
Batista, Ruben Rodrigues. Teoria do comportamento planejado: um estudo emp??rico com um produto eco fashion. 2019. 109 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade) - Universidade Nove de Julho, S??o Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/2078 |
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por |
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Universidade Nove de Julho |
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Programa de Mestrado Profissional em Administra????o - Gest??o Ambiental e Sustentabilidade |
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UNINOVE |
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Administra????o |
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Universidade Nove de Julho |
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