Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1515 |
Resumo: | Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance. |
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Zilber, Silvia Novaeshttp://lattes.cnpq.br/2329851999310719Zilber, Silvia Novaeshttp://lattes.cnpq.br/2329851999310719Huertas, Melby Karina Zunigahttp://lattes.cnpq.br/4017917228438950Lopes, Evandro Luizhttp://lattes.cnpq.br/0631574435962669http://lattes.cnpq.br/4521603744027133Goularte, Alexandre da Costa2016-09-01T19:05:36Z2016-03-30Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1515Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance.A tecnologia baseada em mobilidade tem afetado a forma como compram-se bens e servi??os, o modo de comunica????o entre as pessoas e, qui????, a maneira de utilizar-se os servi??os dos bancos, institui????es que j?? trilham um caminho de transforma????o digital no Brasil. A combina????o da tecnologia da informa????o, da internet e dos dispositivos m??veis resultou em inova????es tecnol??gicas, permitindo que a maior parte das transa????es banc??rias seja realizada, de forma segura, por meio de smartphones e tablets. Por??m, os dados do segmento banc??rio e da pesquisa cient??fica mostram pouca ades??o a esse servi??o inovador ??? o mobile banking. Neste contexto, o objetivo desta pesquisa foi entender quais fatores culturais afetam o uso do mobile banking em um pa??s emergente da Am??rica Latina. Utilizando modelagem por equa????es estruturais sobre um modelo que combina a teoria de UTAUT2 e as dimens??es culturais de Hofstede, confirmou-se que Individualismo/Coletivismo e Orienta????o por Longo Prazo s??o dimens??es culturais que afetam a escolha pelo uso de mobile banking, n??o havendo suporte para as dimens??es de Avers??o ?? Incerteza, Masculinidade/Feminilidade e Dist??ncia de Poder.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-09-01T19:05:36Z No. of bitstreams: 1 Alexandre da Costa Goularte.pdf: 1691271 bytes, checksum: a94cb2d5ddfcdf9b354cb0410946e6b4 (MD5)Made available in DSpace on 2016-09-01T19:05:36Z (GMT). No. of bitstreams: 1 Alexandre da Costa Goularte.pdf: 1691271 bytes, checksum: a94cb2d5ddfcdf9b354cb0410946e6b4 (MD5) Previous issue date: 2016-03-30application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUNINOVEBrasilAdministra????oado????o de inova????odimens??es culturaismobile bankingUTAUT2innovation adoptioncultural dimensionsmobile bankingUTAUT2CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInflu??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modeloInfluence of cultural factors on usage of mobile banking services: a model testinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALAlexandre da Costa Goularte.pdfAlexandre da Costa Goularte.pdfapplication/pdf1691271http://localhost:8080/tede/bitstream/tede/1515/2/Alexandre+da+Costa+Goularte.pdfa94cb2d5ddfcdf9b354cb0410946e6b4MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1515/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/15152016-09-01 16:05:36.81oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-09-01T19:05:36Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
dc.title.alternative.eng.fl_str_mv |
Influence of cultural factors on usage of mobile banking services: a model test |
title |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
spellingShingle |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo Goularte, Alexandre da Costa ado????o de inova????o dimens??es culturais mobile banking UTAUT2 innovation adoption cultural dimensions mobile banking UTAUT2 CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
title_full |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
title_fullStr |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
title_full_unstemmed |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
title_sort |
Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo |
author |
Goularte, Alexandre da Costa |
author_facet |
Goularte, Alexandre da Costa |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Zilber, Silvia Novaes |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2329851999310719 |
dc.contributor.referee1.fl_str_mv |
Zilber, Silvia Novaes |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/2329851999310719 |
dc.contributor.referee2.fl_str_mv |
Huertas, Melby Karina Zuniga |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/4017917228438950 |
dc.contributor.referee3.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/0631574435962669 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4521603744027133 |
dc.contributor.author.fl_str_mv |
Goularte, Alexandre da Costa |
contributor_str_mv |
Zilber, Silvia Novaes Zilber, Silvia Novaes Huertas, Melby Karina Zuniga Lopes, Evandro Luiz |
dc.subject.por.fl_str_mv |
ado????o de inova????o dimens??es culturais mobile banking UTAUT2 |
topic |
ado????o de inova????o dimens??es culturais mobile banking UTAUT2 innovation adoption cultural dimensions mobile banking UTAUT2 CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
innovation adoption cultural dimensions mobile banking UTAUT2 |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Mobility-based technology is affecting the way people buy goods and services, how people communicate among themselves and even the way to use services provided by banks, institutions that already tread a digital transformation path in Brazil. Combination of information technology, internet and mobile devices has resulted in technological innovations, allowing most of the banking transactions to be carried out safely through smartphones and tablets. However, data from the banking industry and scientific research show little adherence to that innovative service: mobile banking. In this context, the objective of this research was to understand what cultural factors affect mobile banking usage in an emergent country from Latin America region. Applying structural equation modeling on a model that combines UTAUT2 theory and cultural dimensions of Hofstede, research confirms that Individualism / Collectivism and Long Term Orientation effectivelly affect mobile banking adoption. However, three other cultural dimensions do not support it: Uncertainty Avoidance, Masculinity/Femininity and Power Distance. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-09-01T19:05:36Z |
dc.date.issued.fl_str_mv |
2016-03-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1515 |
identifier_str_mv |
Goularte, Alexandre da Costa. Influ??ncia de fatores culturais sobre o uso de servi??os de mobile banking: teste de um modelo. 2016. 114 f. Disserta????o( Programa de P??s-Gradua????o em Administra????o) - Universidade Nove de Julho, S??o Paulo. |
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http://bibliotecatede.uninove.br/handle/tede/1515 |
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por |
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por |
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600 |
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openAccess |
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Universidade Nove de Julho |
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UNINOVE |
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Brasil |
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Administra????o |
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Universidade Nove de Julho |
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