Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/2951 |
Resumo: | Value co-creation has received the attention of several researchers as an overarching concept that describes collaboration between various stakeholders and in different contexts. In this thesis, we developed three interdependent studies seeking to understand the conceptual-theoretical evolution of value co-creation in tourism and its empirical effects in complex models, including mediation and moderation variables. Study I identified the conceptual-theoretical evolution of value co-creation in tourism, based on a systematic literature review, which systematized knowledge from three perspectives: a) methodological, b) thematic and c) theoretical (relationships in advance, consequence, mediation and moderation involved in value co-creation). Study II analyzed the mediating effect of value co-creation in relation to engagement and recommendation in tourism. In addition, it analyzed the direct effects of value co-creation on recommendation and engagement on recommendation and value co-creation. Finally, study III analyzed through an experiment stimulating engagement (high and low) and value co-creation (high and low) the moderating role of the maximization tendency in the relationship between value co-creation and its effects on satisfaction, recommendation and purchase intention in tourism. It also analyzed the mediating effect of value co-creation on the relationship between engagement and behavioral intentions. Among our main findings from Study I, we found that by 2019 most articles published on value co-creation were qualitative and focused on stakeholders, being surpassed only by quantitative ones in 2020, with a focus on tourists. The thematic analysis identified five main clusters focusing on a) management, b) consumer experience, c) consequences of value co-creation, d) social media and e) branding. The theoretical analysis identified interaction, engagement and prior knowledge as the main antecedents of value co-creation, and satisfaction, loyalty and well-being as the main consequences. We found few studies with complex models that included value co-creation as a mediating or moderating variable. Among our main findings from Study II, we found that co-creation of value in an experiential context partially mediates the relationship between consumer engagement and recommendation. We also found that both engagement and value co-creation have direct positive effects in relation to recommendation. Finally, among our main findings from Study III, we found that the maximization trend in a purchase personalization context negatively moderates the relationship between value co-creation and satisfaction and between value co-creation and recommendation. We also found that value co-creation fully mediates the relationship between engagement and behavioral intentions. There is no direct effect between engagement and behavioral intentions and there is also no moderating effect of the maximization tendency on the relationship between value co-creation and purchase intention. |
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Costa, Benny KramerSantos, Glauber Eduardo de OliveiraLopes, Evandro LuizCosta, Priscila Rezende daCunha, Júlio Araújo Carneiro daFreire, Otávio Bandeira de Lamônicahttp://lattes.cnpq.br/9387863052688782Ribeiro, Thiago de Luca Sant’Ana2022-05-27T20:25:59Z2022-04-20Ribeiro, Thiago de Luca Sant’Ana. Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização. 2022. 113 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/2951Value co-creation has received the attention of several researchers as an overarching concept that describes collaboration between various stakeholders and in different contexts. In this thesis, we developed three interdependent studies seeking to understand the conceptual-theoretical evolution of value co-creation in tourism and its empirical effects in complex models, including mediation and moderation variables. Study I identified the conceptual-theoretical evolution of value co-creation in tourism, based on a systematic literature review, which systematized knowledge from three perspectives: a) methodological, b) thematic and c) theoretical (relationships in advance, consequence, mediation and moderation involved in value co-creation). Study II analyzed the mediating effect of value co-creation in relation to engagement and recommendation in tourism. In addition, it analyzed the direct effects of value co-creation on recommendation and engagement on recommendation and value co-creation. Finally, study III analyzed through an experiment stimulating engagement (high and low) and value co-creation (high and low) the moderating role of the maximization tendency in the relationship between value co-creation and its effects on satisfaction, recommendation and purchase intention in tourism. It also analyzed the mediating effect of value co-creation on the relationship between engagement and behavioral intentions. Among our main findings from Study I, we found that by 2019 most articles published on value co-creation were qualitative and focused on stakeholders, being surpassed only by quantitative ones in 2020, with a focus on tourists. The thematic analysis identified five main clusters focusing on a) management, b) consumer experience, c) consequences of value co-creation, d) social media and e) branding. The theoretical analysis identified interaction, engagement and prior knowledge as the main antecedents of value co-creation, and satisfaction, loyalty and well-being as the main consequences. We found few studies with complex models that included value co-creation as a mediating or moderating variable. Among our main findings from Study II, we found that co-creation of value in an experiential context partially mediates the relationship between consumer engagement and recommendation. We also found that both engagement and value co-creation have direct positive effects in relation to recommendation. Finally, among our main findings from Study III, we found that the maximization trend in a purchase personalization context negatively moderates the relationship between value co-creation and satisfaction and between value co-creation and recommendation. We also found that value co-creation fully mediates the relationship between engagement and behavioral intentions. There is no direct effect between engagement and behavioral intentions and there is also no moderating effect of the maximization tendency on the relationship between value co-creation and purchase intention.A cocriação de valor vem recebendo a atenção de diversos pesquisadores como um conceito abrangente que descreve a colaboração entre várias partes interessadas e em diferentes contextos. Nesta tese, desenvolvemos três estudos interdependentes buscando compreender a evolução conceitual-teórica da cocriação de valor no turismo e os seus efeitos empíricos em modelos complexos, incluindo variáveis de mediação e moderação. O estudo I identificou a evolução conceitual-teórica da cocriação de valor no turismo, a partir de uma revisão sistemática da literatura, que sistematizou o conhecimento a partir de três perspectivas: a) metodológica, b) temática e c) teórica (relações de antecedência, consequência, mediação e moderação envolvidas na cocriação de valor). O estudo II analisou o efeito mediador da cocriação de valor em relação ao engajamento e à recomendação no turismo. Além disso, analisou os efeitos diretos da cocriação de valor na recomendação e do engajamento na recomendação e na cocriação de valor. Por fim, o estudo III analisou através de um experimento estimulando o engajamento (alto e baixo) e a cocriação de valor (alta e baixa) o papel moderador da tendência de maximização na relação entre a cocriação de valor e seus efeitos na satisfação, recomendação e intenção de compra no turismo. Também analisou o efeito mediador da cocriação de valor na relação entre engajamento e as intenções comportamentais. Entre nossas principais descobertas do Estudo I, contatamos que até 2019 a maioria dos artigos publicados sobre cocriação de valor eram qualitativos e focados nos stakeholders, sendo superados apenas pelos quantitativos em 2020, com foco nos turistas. A análise temática identificou cinco clusters principais com foco em a) gestão, b) experiência do consumidor, c) consequências da cocriação de valor, d) mídias sociais e e) branding. A análise teórica identificou interação, engajamento e conhecimento prévio como os principais antecedentes da cocriação de valor, e satisfação, lealdade e bem-estar como as principais consequências. Encontramos poucos estudos com modelos complexos que incluíam a cocriação de valor como variável mediadora ou moderadora. Entre nossas principais descobertas do Estudo II, descobrimos que a cocriação de valor em um contexto experiencial medeia parcialmente a relação entre engajamento do consumidor e recomendação. Descobrimos também que tanto o engajamento quanto a cocriação de valor apresentam efeitos diretos positivos em relação à recomendação. Finalmente, entre nossas principais descobertas do Estudo III, descobrimos que a tendência de maximização em um contexto de personalização de compra, modera negativamente a relação entre cocriação de valor e satisfação e entre cocriação de valor e recomendação. Também descobrimos que a cocriação de valor medeia totalmente a relação entre engajamento e as intenções comportamentais. Não há efeito direto entre engajamento e as intenções comportamentais, e não há efeito moderador da tendência de maximização na relação entre cocriação de valor e intenção de compra.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2022-05-27T20:25:59Z No. of bitstreams: 1 Thiago de Luca Sant’ana Ribeiro.pdf: 1899989 bytes, checksum: 2870d286deeb81cb1f2e881470280ec4 (MD5)Made available in DSpace on 2022-05-27T20:25:59Z (GMT). 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dc.title.por.fl_str_mv |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
dc.title.alternative.eng.fl_str_mv |
Value co-creation and its effects on tourism considering the maximization trend |
title |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
spellingShingle |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização Ribeiro, Thiago de Luca Sant’Ana cocriação de valor engajamento maximizers satisficers turismo value co-creation engagement maximizers satisficers tourism CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
title_full |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
title_fullStr |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
title_full_unstemmed |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
title_sort |
Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização |
author |
Ribeiro, Thiago de Luca Sant’Ana |
author_facet |
Ribeiro, Thiago de Luca Sant’Ana |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Costa, Benny Kramer |
dc.contributor.referee1.fl_str_mv |
Santos, Glauber Eduardo de Oliveira |
dc.contributor.referee2.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee3.fl_str_mv |
Costa, Priscila Rezende da |
dc.contributor.referee4.fl_str_mv |
Cunha, Júlio Araújo Carneiro da |
dc.contributor.referee5.fl_str_mv |
Freire, Otávio Bandeira de Lamônica |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9387863052688782 |
dc.contributor.author.fl_str_mv |
Ribeiro, Thiago de Luca Sant’Ana |
contributor_str_mv |
Costa, Benny Kramer Santos, Glauber Eduardo de Oliveira Lopes, Evandro Luiz Costa, Priscila Rezende da Cunha, Júlio Araújo Carneiro da Freire, Otávio Bandeira de Lamônica |
dc.subject.por.fl_str_mv |
cocriação de valor engajamento maximizers satisficers turismo |
topic |
cocriação de valor engajamento maximizers satisficers turismo value co-creation engagement maximizers satisficers tourism CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
value co-creation engagement maximizers satisficers tourism |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Value co-creation has received the attention of several researchers as an overarching concept that describes collaboration between various stakeholders and in different contexts. In this thesis, we developed three interdependent studies seeking to understand the conceptual-theoretical evolution of value co-creation in tourism and its empirical effects in complex models, including mediation and moderation variables. Study I identified the conceptual-theoretical evolution of value co-creation in tourism, based on a systematic literature review, which systematized knowledge from three perspectives: a) methodological, b) thematic and c) theoretical (relationships in advance, consequence, mediation and moderation involved in value co-creation). Study II analyzed the mediating effect of value co-creation in relation to engagement and recommendation in tourism. In addition, it analyzed the direct effects of value co-creation on recommendation and engagement on recommendation and value co-creation. Finally, study III analyzed through an experiment stimulating engagement (high and low) and value co-creation (high and low) the moderating role of the maximization tendency in the relationship between value co-creation and its effects on satisfaction, recommendation and purchase intention in tourism. It also analyzed the mediating effect of value co-creation on the relationship between engagement and behavioral intentions. Among our main findings from Study I, we found that by 2019 most articles published on value co-creation were qualitative and focused on stakeholders, being surpassed only by quantitative ones in 2020, with a focus on tourists. The thematic analysis identified five main clusters focusing on a) management, b) consumer experience, c) consequences of value co-creation, d) social media and e) branding. The theoretical analysis identified interaction, engagement and prior knowledge as the main antecedents of value co-creation, and satisfaction, loyalty and well-being as the main consequences. We found few studies with complex models that included value co-creation as a mediating or moderating variable. Among our main findings from Study II, we found that co-creation of value in an experiential context partially mediates the relationship between consumer engagement and recommendation. We also found that both engagement and value co-creation have direct positive effects in relation to recommendation. Finally, among our main findings from Study III, we found that the maximization trend in a purchase personalization context negatively moderates the relationship between value co-creation and satisfaction and between value co-creation and recommendation. We also found that value co-creation fully mediates the relationship between engagement and behavioral intentions. There is no direct effect between engagement and behavioral intentions and there is also no moderating effect of the maximization tendency on the relationship between value co-creation and purchase intention. |
publishDate |
2022 |
dc.date.accessioned.fl_str_mv |
2022-05-27T20:25:59Z |
dc.date.issued.fl_str_mv |
2022-04-20 |
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Ribeiro, Thiago de Luca Sant’Ana. Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização. 2022. 113 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2951 |
identifier_str_mv |
Ribeiro, Thiago de Luca Sant’Ana. Cocriação de valor e seus efeitos no turismo considerando a tendência de maximização. 2022. 113 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
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Universidade Nove de Julho |
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