Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/3068 |
Resumo: | Digital transformation (DT) is a subject that has aroused great interest among scholars and practitioners. This is because digitalization brings great challenges to companies in the incorporation of digital technologies, as well as requires cultural and process changes to carry out the change. In addition, such changes require companies to consider the realignment of strategies for the changes arising from TD, adapting the organization and creating new business models to meet digital demands, generating value and remaining competitive. In this sense, project management (PM) has proved to be a fundamental element as a strategic support, helping to structure, organize and execute the changes involved in DT. Thus, this study has the general objective of developing a model to help companies operationalize the DT process. Study 1 investigated the relationship between TD and PM in academic databases, identifying four factors: strategy, project management, skills and digital technologies. Study 2 investigated the digital technologies used in patents in a context that involves TD and PM. The results of study 2 showed that digital technologies demand skills at the individual and collective level to act in scenarios of technological automation, process rationalization, agility, cost reduction and value creation. The combined analysis of studies 1 and 2 allowed the proposition of a conceptual model based on the four identified factors. Therefore, from the theoretical contribution and the proposed conceptual model, study 3 was carried out to verify how the digital transformation process occurs in a company. Study 3 empirically verified the propositions presented in the theoretical model in organizations and, for this, carried out individual interviews to develop a preliminary model and focus groups to validate, receive improvements and give credibility to a final model. Therefore, from the final model, a technological product was developed, and a patent was requested with an invention patent. The development of the technological product is in line with CAPES' determinations for professional doctoral courses, which aim to contribute to technical-scientific advancement. The study has as limitations the fact that it only explores the PM and TD dimensions in a context of Brazilian companies. It is expected that the study will offer theoretical complements to the academy. For practice, the study offers a model to help companies operationalize their TD project, regardless of the company's size and field of activity. In theoretical and academic issues, it is expected that the work will help to understand in depth how the relationship between PM and DT takes place. In the context of TD, PM frameworks are used according to the need and the moment experienced by the company, enabling studies that explore the relationship between PM and TD for the different social contexts of organizations. |
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Penha, Renatohttp://lattes.cnpq.br/4084921313999501Penha, Renatohttp://lattes.cnpq.br/4084921313999501Silva, Luciano Ferreira dahttp://lattes.cnpq.br/3790925273077368Bizarrias, Flavio Santinohttp://lattes.cnpq.br/1785231272545956Satyro, Walter Cardosohttp://lattes.cnpq.br/2303930363058289Vasconcelos, Vanessa Nunes de Sousa Alencarhttp://lattes.cnpq.br/2809306967239208http://lattes.cnpq.br/1295548876021888Gonçalves, Marcelo Luiz do Amaral2022-10-13T21:41:42Z2022-06-26Gonçalves, Marcelo Luiz do Amaral. Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais. 2022. 167 f. Tese( Programa de Pós-Graduação em Gestão de Projetos) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/3068Digital transformation (DT) is a subject that has aroused great interest among scholars and practitioners. This is because digitalization brings great challenges to companies in the incorporation of digital technologies, as well as requires cultural and process changes to carry out the change. In addition, such changes require companies to consider the realignment of strategies for the changes arising from TD, adapting the organization and creating new business models to meet digital demands, generating value and remaining competitive. In this sense, project management (PM) has proved to be a fundamental element as a strategic support, helping to structure, organize and execute the changes involved in DT. Thus, this study has the general objective of developing a model to help companies operationalize the DT process. Study 1 investigated the relationship between TD and PM in academic databases, identifying four factors: strategy, project management, skills and digital technologies. Study 2 investigated the digital technologies used in patents in a context that involves TD and PM. The results of study 2 showed that digital technologies demand skills at the individual and collective level to act in scenarios of technological automation, process rationalization, agility, cost reduction and value creation. The combined analysis of studies 1 and 2 allowed the proposition of a conceptual model based on the four identified factors. Therefore, from the theoretical contribution and the proposed conceptual model, study 3 was carried out to verify how the digital transformation process occurs in a company. Study 3 empirically verified the propositions presented in the theoretical model in organizations and, for this, carried out individual interviews to develop a preliminary model and focus groups to validate, receive improvements and give credibility to a final model. Therefore, from the final model, a technological product was developed, and a patent was requested with an invention patent. The development of the technological product is in line with CAPES' determinations for professional doctoral courses, which aim to contribute to technical-scientific advancement. The study has as limitations the fact that it only explores the PM and TD dimensions in a context of Brazilian companies. It is expected that the study will offer theoretical complements to the academy. For practice, the study offers a model to help companies operationalize their TD project, regardless of the company's size and field of activity. In theoretical and academic issues, it is expected that the work will help to understand in depth how the relationship between PM and DT takes place. In the context of TD, PM frameworks are used according to the need and the moment experienced by the company, enabling studies that explore the relationship between PM and TD for the different social contexts of organizations.A transformação digital (TD) é um assunto que tem despertado grande interesse entre os estudiosos e praticantes. Isto ocorre porque a digitalização traz grandes desafios às empresas na incorporação das tecnologias digitais, bem como exige mudanças culturais e de processos para realizar a mudança. Além disso, tais mudanças exigem que as empresas considerem o realinhamento das estratégias para as mudanças advindas com a TD, adequando a organização e criando novos modelos de negócios para atender as demandas digitais, gerando valor e mantendo-se competitivas. Nesse sentido, o gerenciamento de projetos (GP) tem se mostrado um elemento fundamental como suporte estratégico, ajudando a estruturar, organizar e executar as mudanças envolvidas na TD. Assim, esse estudo tem como objetivo geral o desenvolvimento de um modelo para ajudar as empresas a operacionalizarem o processo de TD. O estudo 1 investigou a relação entre a TD e o GP nas bases de dados acadêmicas identificando quatro fatores: estratégia, gerenciamento de projetos, competências e tecnologias digitais. O estudo 2, investigou as tecnologias digitais utilizadas em patentes sob um contexto que envolve a TD e GP. Os resultados do estudo 2 demonstraram que as tecnologias digitais demandam competências no nível individual e coletivo para atuar em cenários de automação tecnológica, racionalização de processos, agilidade, redução de custos e criação de valor. A análise congregada dos estudos 1 e 2 permitiu a proposição de um modelo conceitual baseado nos quatro fatores identificados. Portanto, a partir do aporte teórico e do modelo conceitual proposto, foi realizado o estudo 3 para verificar como ocorre o processo de transformação digital em uma empresa. O estudo 3 verificou empiricamente nas organizações as proposições apresentadas no modelo teórico e para isto, realizou entrevistas individuais para o desenvolvimento de um modelo preliminar e os grupos focais para validar, receber melhorias e dar credibilidade para um modelo final. Portanto, a partir do modelo final, foi desenvolvido um produto tecnológico e requerida a patente do mesmo com patente de invenção. O desenvolvimento do produto tecnológico está em linha com as determinações da CAPES para os cursos de doutorado profissional, que visam contribuir para o avanço técnico-científico. O estudo apresenta como limitações o fato de explorar somente as dimensões do GP e da TD num contexto de empresas brasileiras. Espera-se que o estudo ofereça complementos teóricos à academia. Para a prática, o estudo oferece um modelo para ajudar as empresas a operacionalizarem o seu projeto de TD, independente do porte e do ramo de atuação da empresa. Nas questões teóricas e acadêmicas, espera-se que o trabalho ajude a compreender em profundidade como se dá a relação entre os GP e a TD. No contexto da TD, os frameworks de GP são utilizados conforme a necessidade e o momento vivido pela empresa, possibilitando estudos que explorem a relação do GP e da TD para os diferentes contextos sociais das organizações.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2022-10-13T21:41:42Z No. of bitstreams: 1 Marcelo Luiz do Amaral Gonçalves.pdf: 1426515 bytes, checksum: 8405371698cc298b7ac518a439846ead (MD5)Made available in DSpace on 2022-10-13T21:41:42Z (GMT). No. of bitstreams: 1 Marcelo Luiz do Amaral Gonçalves.pdf: 1426515 bytes, checksum: 8405371698cc298b7ac518a439846ead (MD5) Previous issue date: 2022-06-26application/pdfporUniversidade Nove de JulhoPrograma de Pós-Graduação em Gestão de ProjetosUNINOVEBrasilAdministraçãotransformação digitaltecnologias digitaisgerenciamento de projetoscompetênciasestratégiadigital transformationdigital technologiesproject managementcompetenciesstrategyCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOProposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitaisProposal for a model to enable digital transformation using project management skills and digital technologiesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALMarcelo Luiz do Amaral Gonçalves.pdfMarcelo Luiz do Amaral Gonçalves.pdfapplication/pdf1426515http://localhost:8080/tede/bitstream/tede/3068/2/Marcelo+Luiz+do+Amaral+Gon%C3%A7alves.pdf8405371698cc298b7ac518a439846eadMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/3068/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/30682022-10-13 18:41:42.378oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2022-10-13T21:41:42Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
dc.title.alternative.eng.fl_str_mv |
Proposal for a model to enable digital transformation using project management skills and digital technologies |
title |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
spellingShingle |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais Gonçalves, Marcelo Luiz do Amaral transformação digital tecnologias digitais gerenciamento de projetos competências estratégia digital transformation digital technologies project management competencies strategy CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
title_full |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
title_fullStr |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
title_full_unstemmed |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
title_sort |
Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais |
author |
Gonçalves, Marcelo Luiz do Amaral |
author_facet |
Gonçalves, Marcelo Luiz do Amaral |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Penha, Renato |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/4084921313999501 |
dc.contributor.referee1.fl_str_mv |
Penha, Renato |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4084921313999501 |
dc.contributor.referee2.fl_str_mv |
Silva, Luciano Ferreira da |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/3790925273077368 |
dc.contributor.referee3.fl_str_mv |
Bizarrias, Flavio Santino |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/1785231272545956 |
dc.contributor.referee4.fl_str_mv |
Satyro, Walter Cardoso |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/2303930363058289 |
dc.contributor.referee5.fl_str_mv |
Vasconcelos, Vanessa Nunes de Sousa Alencar |
dc.contributor.referee5Lattes.fl_str_mv |
http://lattes.cnpq.br/2809306967239208 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1295548876021888 |
dc.contributor.author.fl_str_mv |
Gonçalves, Marcelo Luiz do Amaral |
contributor_str_mv |
Penha, Renato Penha, Renato Silva, Luciano Ferreira da Bizarrias, Flavio Santino Satyro, Walter Cardoso Vasconcelos, Vanessa Nunes de Sousa Alencar |
dc.subject.por.fl_str_mv |
transformação digital tecnologias digitais gerenciamento de projetos competências estratégia |
topic |
transformação digital tecnologias digitais gerenciamento de projetos competências estratégia digital transformation digital technologies project management competencies strategy CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
digital transformation digital technologies project management competencies strategy |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Digital transformation (DT) is a subject that has aroused great interest among scholars and practitioners. This is because digitalization brings great challenges to companies in the incorporation of digital technologies, as well as requires cultural and process changes to carry out the change. In addition, such changes require companies to consider the realignment of strategies for the changes arising from TD, adapting the organization and creating new business models to meet digital demands, generating value and remaining competitive. In this sense, project management (PM) has proved to be a fundamental element as a strategic support, helping to structure, organize and execute the changes involved in DT. Thus, this study has the general objective of developing a model to help companies operationalize the DT process. Study 1 investigated the relationship between TD and PM in academic databases, identifying four factors: strategy, project management, skills and digital technologies. Study 2 investigated the digital technologies used in patents in a context that involves TD and PM. The results of study 2 showed that digital technologies demand skills at the individual and collective level to act in scenarios of technological automation, process rationalization, agility, cost reduction and value creation. The combined analysis of studies 1 and 2 allowed the proposition of a conceptual model based on the four identified factors. Therefore, from the theoretical contribution and the proposed conceptual model, study 3 was carried out to verify how the digital transformation process occurs in a company. Study 3 empirically verified the propositions presented in the theoretical model in organizations and, for this, carried out individual interviews to develop a preliminary model and focus groups to validate, receive improvements and give credibility to a final model. Therefore, from the final model, a technological product was developed, and a patent was requested with an invention patent. The development of the technological product is in line with CAPES' determinations for professional doctoral courses, which aim to contribute to technical-scientific advancement. The study has as limitations the fact that it only explores the PM and TD dimensions in a context of Brazilian companies. It is expected that the study will offer theoretical complements to the academy. For practice, the study offers a model to help companies operationalize their TD project, regardless of the company's size and field of activity. In theoretical and academic issues, it is expected that the work will help to understand in depth how the relationship between PM and DT takes place. In the context of TD, PM frameworks are used according to the need and the moment experienced by the company, enabling studies that explore the relationship between PM and TD for the different social contexts of organizations. |
publishDate |
2022 |
dc.date.accessioned.fl_str_mv |
2022-10-13T21:41:42Z |
dc.date.issued.fl_str_mv |
2022-06-26 |
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Gonçalves, Marcelo Luiz do Amaral. Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais. 2022. 167 f. Tese( Programa de Pós-Graduação em Gestão de Projetos) - Universidade Nove de Julho, São Paulo. |
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http://bibliotecatede.uninove.br/handle/tede/3068 |
identifier_str_mv |
Gonçalves, Marcelo Luiz do Amaral. Proposta de modelo para operacionalizar a transformação digital com base nas competências em gerenciamento de projetos e tecnologias digitais. 2022. 167 f. Tese( Programa de Pós-Graduação em Gestão de Projetos) - Universidade Nove de Julho, São Paulo. |
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