Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/2896 |
Resumo: | The growing interest in the study of entrepreneurship has given rise to new theoretical perspectives that seek to explain the actions and logic inherent in entrepreneurial behavior. One of the recent theoretical perspectives is the entrepreneurial bricolage, which studies the entrepreneur who deals with the scarcity of resources since the beginning of his business, doing something with nothing (BAKER; NELSON, 2005) and mainly, who consistently refuse to enact limitations imposed by the environment and commonly accepted by society. Since such a process of limitations rejection generates important contributions, it deserves attention and investigation. However, this has not occurred in the study of entrepreneurship regarding the rejection of institutional limitations, which represents an opportunity for research. Thus, based on the perspective of entrepreneurial bricolage and using one of its central points, refuse to enact limitations, this thesis proposes to contribute to generate some explanations about how the rejection of institutional limitations occurs. In this thesis, structured from multiple complementary studies, study 1, a review of the relevant literature, confirmed the existing gap regarding the study of how entrepreneurs reject institutional limitations, in particular, the limitations imposed by business partners. To help fill this theoretical gap, two other studies were carried out on the rejection of institutional limitations in the context of cosmetics direct selling in Brazil, a market that, in 2019, generated almost US$ 10 billion and gave business opportunities to almost 4 million people. In this relevant context, study 2, a qualitative study, identified the institutional limitations imposed on entrepreneurs by cosmetics companies that operate in the direct selling model. Managers representing four of these companies were informants in semi-structured interviews and their responses allowed to gather the institutional limitations that these companies impose on entrepreneurs who resell their products. The interviews identified business rules and also other institutional limitations imposed by cosmetics companies. The interviews also raised the managers' perceptions about the process of limitations rejection by entrepreneurs to establish and operate a retail store, sometimes even reselling products of different brands - practices that subvert the direct selling business model. Finally, study 3 was carried out to contribute to filling the gap (confirmed by study 1) regarding the understanding of how the institutional limitations imposed by cosmetics companies operating in the direct sales model occur (explained by study 2). For study 3, semi-structured interviews were carried out with eight entrepreneurs who, in addition to rejecting other limitations, rejected the business rules imposed by cosmetics companies and established fixed multi-brand stores to resell cosmetic products. The sequence of the results of these three studies shows entrepreneurs rejecting limitations and presents an explanatory proposal for how such rejection occurs according to the entrepreneurial bricolage theory. This thesis contributes to the development of the study of entrepreneurship when dealing with a neglected theme until now: how the rejection of limitations occurs, so common in the practice of entrepreneurship. It also contributes to the deepening of research on entrepreneurial bricolage with a proposal for an empirically grounded explanation of how institutional limitations are rejected. Entrepreneurs progressively and ostensibly reject the different types of institutional limitations: i) pretend they comply with the business rules, ii) evaluate the attractiveness that the business represents, iii) establish an alliance of support and protection with the actors of the process and iv) feed on a personal challenge. |
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Lima, Edmilson de OliveiraLima, Edmilson de OliveiraNassif, Vânia Maria JorgeCunha, Júlio Araújo Carneiro daTeles, RenatoStefanini, Cláudiohttp://lattes.cnpq.br/4222824026807669Di Petta, Arnaldo2022-04-14T14:28:33Z2020-10-23Di Petta, Arnaldo. Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora. 2020. 144 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/2896The growing interest in the study of entrepreneurship has given rise to new theoretical perspectives that seek to explain the actions and logic inherent in entrepreneurial behavior. One of the recent theoretical perspectives is the entrepreneurial bricolage, which studies the entrepreneur who deals with the scarcity of resources since the beginning of his business, doing something with nothing (BAKER; NELSON, 2005) and mainly, who consistently refuse to enact limitations imposed by the environment and commonly accepted by society. Since such a process of limitations rejection generates important contributions, it deserves attention and investigation. However, this has not occurred in the study of entrepreneurship regarding the rejection of institutional limitations, which represents an opportunity for research. Thus, based on the perspective of entrepreneurial bricolage and using one of its central points, refuse to enact limitations, this thesis proposes to contribute to generate some explanations about how the rejection of institutional limitations occurs. In this thesis, structured from multiple complementary studies, study 1, a review of the relevant literature, confirmed the existing gap regarding the study of how entrepreneurs reject institutional limitations, in particular, the limitations imposed by business partners. To help fill this theoretical gap, two other studies were carried out on the rejection of institutional limitations in the context of cosmetics direct selling in Brazil, a market that, in 2019, generated almost US$ 10 billion and gave business opportunities to almost 4 million people. In this relevant context, study 2, a qualitative study, identified the institutional limitations imposed on entrepreneurs by cosmetics companies that operate in the direct selling model. Managers representing four of these companies were informants in semi-structured interviews and their responses allowed to gather the institutional limitations that these companies impose on entrepreneurs who resell their products. The interviews identified business rules and also other institutional limitations imposed by cosmetics companies. The interviews also raised the managers' perceptions about the process of limitations rejection by entrepreneurs to establish and operate a retail store, sometimes even reselling products of different brands - practices that subvert the direct selling business model. Finally, study 3 was carried out to contribute to filling the gap (confirmed by study 1) regarding the understanding of how the institutional limitations imposed by cosmetics companies operating in the direct sales model occur (explained by study 2). For study 3, semi-structured interviews were carried out with eight entrepreneurs who, in addition to rejecting other limitations, rejected the business rules imposed by cosmetics companies and established fixed multi-brand stores to resell cosmetic products. The sequence of the results of these three studies shows entrepreneurs rejecting limitations and presents an explanatory proposal for how such rejection occurs according to the entrepreneurial bricolage theory. This thesis contributes to the development of the study of entrepreneurship when dealing with a neglected theme until now: how the rejection of limitations occurs, so common in the practice of entrepreneurship. It also contributes to the deepening of research on entrepreneurial bricolage with a proposal for an empirically grounded explanation of how institutional limitations are rejected. Entrepreneurs progressively and ostensibly reject the different types of institutional limitations: i) pretend they comply with the business rules, ii) evaluate the attractiveness that the business represents, iii) establish an alliance of support and protection with the actors of the process and iv) feed on a personal challenge.O crescente interesse pelo estudo do empreendedorismo tem dado origem a novas perspectivas teóricas que buscam explicar as ações e a lógica inerentes ao comportamento empreendedor. Uma das recentes perspectivas teóricas é a da bricolagem empreendedora, a qual estuda o empreendedor que lida com a escassez de recursos desde o início de seu empreendimento, fazendo algo com o pouco que tem às mãos (creating something from nothing) e principalmente, que tem a capacidade de rejeitar limitações (refuse to enact limitations) impostas pelo ambiente e comumente aceitas pela sociedade (BAKER; NELSON, 2005). Já que frequentemente tal processo de rejeição de limitações gera importantes contribuições, ele é merecedor de atenção e investigação. Contudo, isso não tem ocorrido no estudo do empreendedorismo quanto à rejeição de limitações institucionais, o que configura uma oportunidade de pesquisa. Assim, apoiando-se na perspectiva da bricolagem empreendedora e usando um de seus pontos centrais que é a rejeição de limitações, esta tese se propõe a contribuir para gerar algumas explicações sobre como ocorre a rejeição de limitações institucionais. Nesta tese, estruturada a partir de estudos múltiplos complementares, o estudo 1, uma revisão da literatura pertinente, possibilitou confirmar a lacuna existente em relação ao estudo de como os empreendedores rejeitam limitações institucionais, em particular, as limitações impostas por empresas parceiras de negócio. Para contribuir no preenchimento desta lacuna teórica, foram realizados dois outros estudos sobre a rejeição de limitações institucionais no contexto da venda direta de cosméticos no Brasil, um mercado que, em 2019, movimentou quase US$ 10 bilhões e deu oportunidade de negócio para quase 4 milhões de pessoas. Nesse relevante contexto, o estudo 2, um estudo qualitativo, serviu para identificar as limitações institucionais impostas a empreendedores por empresas de cosméticos que operam no modelo de vendas diretas. Dirigentes representando quatro dessas empresas foram informantes em entrevistas semiestruturadas e suas respostas permitiram levantar as limitações institucionais que tais empresas impõem a empreendedores que revendem seus produtos. As entrevistas possibilitaram identificar regras de negócio e também outras limitações institucionais colocadas pelas empresas de cosméticos. As entrevistas permitiram levantar também as percepções dos dirigentes sobre processos de rejeição de limitações por parte dos empreendedores para estabelecer e operar uma loja fixa, às vezes revendendo até produtos de diferentes marcas – práticas que subvertem o modelo de vendas diretas. Finalmente, o estudo 3 foi realizado para contribuir no preenchimento da lacuna (confirmada pelo estudo 1) quanto à compreensão de como ocorre a rejeição de limitações institucionais impostas pelas empresas de cosméticos que operam no modelo de venda direta (explicitadas pelo estudo 2). Para o estudo 3, foram realizadas entrevistas semiestruturadas com oito empreendedores que, além de rejeitarem outras limitações, rejeitaram as regras de negócio impostas pelas empresas de cosméticos e estabeleceram lojas fixas multimarcas para revender produtos cosméticos. A sequência dos resultados desses três estudos mostra empreendedores rejeitando limitações e apresenta uma proposta explicativa de como ocorre tal rejeição segundo a abordagem da bricolagem empreendedora. Esta tese contribui com o desenvolvimento do estudo do empreendedorismo ao tratar de um tema negligenciado até aqui: como ocorre a rejeição de limitações, tão comum na prática do empreendedorismo. Contribui também com o aprofundamento da pesquisa sobre a bricolagem empreendedora com uma proposta de explicação, empiricamente fundamentada, de como ocorre a rejeição de limitações institucionais. Os empreendedores rejeitam os diferentes tipos de limitação institucional de maneira progressiva e ostensiva: i) fazem parecer que cumprem as regras de negócio, ii) avaliam a atratividade que o negócio representa, iii) estabelecem uma aliança de apoio e proteção com os atores do processo e iv) alimentam-se com um desafio pessoal.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2022-04-14T14:28:33Z No. of bitstreams: 1 Arnaldo Di Petta.pdf: 1515352 bytes, checksum: e072cc5b28c1110a085636ec80755e75 (MD5)Made available in DSpace on 2022-04-14T14:28:33Z (GMT). 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dc.title.por.fl_str_mv |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
dc.title.alternative.eng.fl_str_mv |
Entrepreneurs overcoming limitations: an explanatory proposal for how rejection of institutional limitations occurs according to entrepreneurial bricolage |
title |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
spellingShingle |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora Di Petta, Arnaldo empreendedorismo bricolagem empreendedora rejeição de limitações entrepreneurship entrepreneurial bricolage refusal to enact limitations CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
title_full |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
title_fullStr |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
title_full_unstemmed |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
title_sort |
Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora |
author |
Di Petta, Arnaldo |
author_facet |
Di Petta, Arnaldo |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Lima, Edmilson de Oliveira |
dc.contributor.referee1.fl_str_mv |
Lima, Edmilson de Oliveira |
dc.contributor.referee2.fl_str_mv |
Nassif, Vânia Maria Jorge |
dc.contributor.referee3.fl_str_mv |
Cunha, Júlio Araújo Carneiro da |
dc.contributor.referee4.fl_str_mv |
Teles, Renato |
dc.contributor.referee5.fl_str_mv |
Stefanini, Cláudio |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4222824026807669 |
dc.contributor.author.fl_str_mv |
Di Petta, Arnaldo |
contributor_str_mv |
Lima, Edmilson de Oliveira Lima, Edmilson de Oliveira Nassif, Vânia Maria Jorge Cunha, Júlio Araújo Carneiro da Teles, Renato Stefanini, Cláudio |
dc.subject.por.fl_str_mv |
empreendedorismo bricolagem empreendedora rejeição de limitações |
topic |
empreendedorismo bricolagem empreendedora rejeição de limitações entrepreneurship entrepreneurial bricolage refusal to enact limitations CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
entrepreneurship entrepreneurial bricolage refusal to enact limitations |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The growing interest in the study of entrepreneurship has given rise to new theoretical perspectives that seek to explain the actions and logic inherent in entrepreneurial behavior. One of the recent theoretical perspectives is the entrepreneurial bricolage, which studies the entrepreneur who deals with the scarcity of resources since the beginning of his business, doing something with nothing (BAKER; NELSON, 2005) and mainly, who consistently refuse to enact limitations imposed by the environment and commonly accepted by society. Since such a process of limitations rejection generates important contributions, it deserves attention and investigation. However, this has not occurred in the study of entrepreneurship regarding the rejection of institutional limitations, which represents an opportunity for research. Thus, based on the perspective of entrepreneurial bricolage and using one of its central points, refuse to enact limitations, this thesis proposes to contribute to generate some explanations about how the rejection of institutional limitations occurs. In this thesis, structured from multiple complementary studies, study 1, a review of the relevant literature, confirmed the existing gap regarding the study of how entrepreneurs reject institutional limitations, in particular, the limitations imposed by business partners. To help fill this theoretical gap, two other studies were carried out on the rejection of institutional limitations in the context of cosmetics direct selling in Brazil, a market that, in 2019, generated almost US$ 10 billion and gave business opportunities to almost 4 million people. In this relevant context, study 2, a qualitative study, identified the institutional limitations imposed on entrepreneurs by cosmetics companies that operate in the direct selling model. Managers representing four of these companies were informants in semi-structured interviews and their responses allowed to gather the institutional limitations that these companies impose on entrepreneurs who resell their products. The interviews identified business rules and also other institutional limitations imposed by cosmetics companies. The interviews also raised the managers' perceptions about the process of limitations rejection by entrepreneurs to establish and operate a retail store, sometimes even reselling products of different brands - practices that subvert the direct selling business model. Finally, study 3 was carried out to contribute to filling the gap (confirmed by study 1) regarding the understanding of how the institutional limitations imposed by cosmetics companies operating in the direct sales model occur (explained by study 2). For study 3, semi-structured interviews were carried out with eight entrepreneurs who, in addition to rejecting other limitations, rejected the business rules imposed by cosmetics companies and established fixed multi-brand stores to resell cosmetic products. The sequence of the results of these three studies shows entrepreneurs rejecting limitations and presents an explanatory proposal for how such rejection occurs according to the entrepreneurial bricolage theory. This thesis contributes to the development of the study of entrepreneurship when dealing with a neglected theme until now: how the rejection of limitations occurs, so common in the practice of entrepreneurship. It also contributes to the deepening of research on entrepreneurial bricolage with a proposal for an empirically grounded explanation of how institutional limitations are rejected. Entrepreneurs progressively and ostensibly reject the different types of institutional limitations: i) pretend they comply with the business rules, ii) evaluate the attractiveness that the business represents, iii) establish an alliance of support and protection with the actors of the process and iv) feed on a personal challenge. |
publishDate |
2020 |
dc.date.issued.fl_str_mv |
2020-10-23 |
dc.date.accessioned.fl_str_mv |
2022-04-14T14:28:33Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Di Petta, Arnaldo. Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora. 2020. 144 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/2896 |
identifier_str_mv |
Di Petta, Arnaldo. Empreendedores superando limitações: uma proposta explicativa de como ocorre a rejeição de limitações institucionais segundo a bricolagem empreendedora. 2020. 144 f. Tese( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo. |
url |
http://bibliotecatede.uninove.br/handle/tede/2896 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.relation.confidence.fl_str_mv |
600 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Administração |
dc.publisher.initials.fl_str_mv |
UNINOVE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administração |
publisher.none.fl_str_mv |
Universidade Nove de Julho |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da Uninove instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Biblioteca Digital de Teses e Dissertações da Uninove |
collection |
Biblioteca Digital de Teses e Dissertações da Uninove |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/tede/2896/2/Arnaldo+Di+Petta.pdf http://localhost:8080/tede/bitstream/tede/2896/1/license.txt |
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e072cc5b28c1110a085636ec80755e75 bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
bibliotecatede@uninove.br||bibliotecatede@uninove.br |
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1800312368426647552 |