Os microempreendedores individuais e a bricolagem no período pandêmico
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | http://ri.ufs.br/jspui/handle/riufs/17661 |
Resumo: | With the arrival of the SARS-COV-2 pandemic, entrepreneurs had enormous difficulties in maintaining their businesses, as economic activities practically stopped so that there could be an attempt to contain the spread of the virus. The closure of commerce harmed the income of Individual Microentrepreneurs (MEIs) and, because of this, many had to resort to unplanned means, improvisation and inclusion of activities not related to the original scope of their enterprise. Several entrepreneurs refused the current limitations imposed and sought in DIY solutions for crisis situations. Therefore, entrepreneurial bricolage contributed to creating sources of income, generating alternative income or even diversifying the business, even if resources were scarce. This work aims to understand how MEIs used entrepreneurial bricolage to face the economic crisis caused by the COVID-19 pandemic. Research of an applied nature, qualitative approach, exploratory objectives, as technical procedures is characterized as a multiple case study. To operationalize its purpose, a semi-structured interview script was used to collect data from 5 (five) MEIs, whose companies are based in the municipality of Aracaju. Data content analysis revealed that all MEIs had reasons to give up their businesses during the pandemic period. However, respondents were bold and tested improvised, creative and disruptive ways to withstand the disastrous period. The study demonstrated that the MEIs had to make adjustments in the business to fit them in with health protocols. The crisis made these entrepreneurs reinvent their businesses and the way they were dealing with scarce resources, so the bricolage processes were very evident. Alfa started to produce cheap, homemade and efficient wax. Beta reduced packaging costs, expanded its target audience and improved delivery logistics. Gama created an alternative business, using resources from her beauty salon. Delta started to adopt better and less expensive raw materials and gave more importance to the sustainability issue. Épsilon adapted his apartment to his business and started to value his network. In different ways, all MEIs applied parallel bricolage by introducing alternative businesses with the primary intention of obtaining or increasing income in the pandemic. Finally, all MEIs under analysis developed skills that made them bricoleurs. |
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Ramos, Sirlo LimaCorrêa, Rúbia Oliveira2023-05-31T12:17:01Z2023-05-31T12:17:01Z2023-03-22Ramos, Sirlo Lima. Os microempreendedores individuais e a bricolagem no período pandêmico. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023http://ri.ufs.br/jspui/handle/riufs/17661With the arrival of the SARS-COV-2 pandemic, entrepreneurs had enormous difficulties in maintaining their businesses, as economic activities practically stopped so that there could be an attempt to contain the spread of the virus. The closure of commerce harmed the income of Individual Microentrepreneurs (MEIs) and, because of this, many had to resort to unplanned means, improvisation and inclusion of activities not related to the original scope of their enterprise. Several entrepreneurs refused the current limitations imposed and sought in DIY solutions for crisis situations. Therefore, entrepreneurial bricolage contributed to creating sources of income, generating alternative income or even diversifying the business, even if resources were scarce. This work aims to understand how MEIs used entrepreneurial bricolage to face the economic crisis caused by the COVID-19 pandemic. Research of an applied nature, qualitative approach, exploratory objectives, as technical procedures is characterized as a multiple case study. To operationalize its purpose, a semi-structured interview script was used to collect data from 5 (five) MEIs, whose companies are based in the municipality of Aracaju. Data content analysis revealed that all MEIs had reasons to give up their businesses during the pandemic period. However, respondents were bold and tested improvised, creative and disruptive ways to withstand the disastrous period. The study demonstrated that the MEIs had to make adjustments in the business to fit them in with health protocols. The crisis made these entrepreneurs reinvent their businesses and the way they were dealing with scarce resources, so the bricolage processes were very evident. Alfa started to produce cheap, homemade and efficient wax. Beta reduced packaging costs, expanded its target audience and improved delivery logistics. Gama created an alternative business, using resources from her beauty salon. Delta started to adopt better and less expensive raw materials and gave more importance to the sustainability issue. Épsilon adapted his apartment to his business and started to value his network. In different ways, all MEIs applied parallel bricolage by introducing alternative businesses with the primary intention of obtaining or increasing income in the pandemic. Finally, all MEIs under analysis developed skills that made them bricoleurs.Com a chegada da pandemia de SARS-COV-2, os empreendedores tiveram enormes dificuldades para manter seus negócios, pois as atividades econômicas, praticamente, pararam para que houvesse uma tentativa de conter a disseminação do vírus. O fechamento do comércio prejudicou a renda dos Microempreendedores Individuais (MEIs) e, por causa disso, muitos tiveram que recorrer a meios não-planejados, improvisação e inclusão de atividades não-relacionadas ao escopo original do seu empreendimento. Diversos empreendedores recusaram as limitações vigentes impostas e buscaram na bricolagem soluções para situações de crise. Por conseguinte, a bricolagem empreendedora contribuiu para criar fontes de renda, gerar receita alternativa ou até mesmo diversificar o negócio, ainda que os recursos estivessem escassos. Este trabalho tem o objetivo de compreender como os MEIs se utilizaram da bricolagem empreendedora para enfrentar a crise econômica provocada pela pandemia de COVID-19. Trata-se de uma pesquisa de natureza aplicada, de abordagem qualitativa, com objetivos exploratórios e, pelos procedimentos técnicos, caracteriza-se como um estudo de caso múltiplo. Para operacionalizar seu propósito, utilizou-se de roteiro semiestruturado de entrevista para coletar dados de 5 (cinco) MEIs, cujas empresas estão radicadas no município de Aracaju. A análise do conteúdo dos dados revelou que todos os MEIs tiveram motivos para desistir dos seus negócios durante o período pandêmico. Contudo, os respondentes foram ousados e testaram maneiras improvisadas, criativas e disruptivas para suportar o nefasto período. O estudo demonstrou que os MEIs tiveram que fazer ajustes no negócio para enquadrá-los aos protocolos sanitários. A crise fez esses empreendedores reinventarem seus negócios e a forma como estavam lidando com recursos escassos, assim, os processos de bricolagem ficaram bem evidentes. Alfa passou a produzir cera barata, caseira e eficiente. Beta reduziu custos com embalagens, ampliou o seu público-alvo e aprimorou a logística de entrega. Gama criou um negócio alternativo, usando recursos do seu salão de beleza. Delta passou a adotar matérias-primas melhores e menos custosas e deu mais importância ao tema sustentabilidade. Épsilon adaptou o seu apartamento ao seu negócio e passou a valorizar seu network. De formas diferentes, todos os MEIs aplicaram a bricolagem paralela por introduzir negócios alternativos com o intuito primordial de obter ou aumentar a renda na 8 pandemia. Por fim, todos os MEIs sob análise desenvolveram habilidades que os tornaram bricoleurs.São Cristóvão, SEporAdministraçãoEnsino de administraçãoMicroempreendedoresBricolagem empreendedoraBricolagem paralelaBricoleursSARS-COV-2MicroentrepreneursEntrepreneurial bricolageParallel bricolagemBricoleursCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESASOs microempreendedores individuais e a bricolagem no período pandêmicoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de Sergipe (UFS)DAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/17661/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALSirlo_Lima_Ramos.pdfSirlo_Lima_Ramos.pdfapplication/pdf2865458https://ri.ufs.br/jspui/bitstream/riufs/17661/2/Sirlo_Lima_Ramos.pdf13029577adb417dc2b7f5bd9cbfe88f9MD52TEXTSirlo_Lima_Ramos.pdf.txtSirlo_Lima_Ramos.pdf.txtExtracted texttext/plain206260https://ri.ufs.br/jspui/bitstream/riufs/17661/3/Sirlo_Lima_Ramos.pdf.txt31eabe43cb65565056eeacc293519911MD53THUMBNAILSirlo_Lima_Ramos.pdf.jpgSirlo_Lima_Ramos.pdf.jpgGenerated Thumbnailimage/jpeg1239https://ri.ufs.br/jspui/bitstream/riufs/17661/4/Sirlo_Lima_Ramos.pdf.jpg2703eec579d07de19d705409cd143007MD54riufs/176612024-05-15 14:10:34.853oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2024-05-15T17:10:34Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
Os microempreendedores individuais e a bricolagem no período pandêmico |
title |
Os microempreendedores individuais e a bricolagem no período pandêmico |
spellingShingle |
Os microempreendedores individuais e a bricolagem no período pandêmico Ramos, Sirlo Lima Administração Ensino de administração Microempreendedores Bricolagem empreendedora Bricolagem paralela Bricoleurs SARS-COV-2 Microentrepreneurs Entrepreneurial bricolage Parallel bricolagem Bricoleurs CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
title_short |
Os microempreendedores individuais e a bricolagem no período pandêmico |
title_full |
Os microempreendedores individuais e a bricolagem no período pandêmico |
title_fullStr |
Os microempreendedores individuais e a bricolagem no período pandêmico |
title_full_unstemmed |
Os microempreendedores individuais e a bricolagem no período pandêmico |
title_sort |
Os microempreendedores individuais e a bricolagem no período pandêmico |
author |
Ramos, Sirlo Lima |
author_facet |
Ramos, Sirlo Lima |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ramos, Sirlo Lima |
dc.contributor.advisor1.fl_str_mv |
Corrêa, Rúbia Oliveira |
contributor_str_mv |
Corrêa, Rúbia Oliveira |
dc.subject.por.fl_str_mv |
Administração Ensino de administração Microempreendedores Bricolagem empreendedora Bricolagem paralela Bricoleurs SARS-COV-2 |
topic |
Administração Ensino de administração Microempreendedores Bricolagem empreendedora Bricolagem paralela Bricoleurs SARS-COV-2 Microentrepreneurs Entrepreneurial bricolage Parallel bricolagem Bricoleurs CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
dc.subject.eng.fl_str_mv |
Microentrepreneurs Entrepreneurial bricolage Parallel bricolagem Bricoleurs |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS |
description |
With the arrival of the SARS-COV-2 pandemic, entrepreneurs had enormous difficulties in maintaining their businesses, as economic activities practically stopped so that there could be an attempt to contain the spread of the virus. The closure of commerce harmed the income of Individual Microentrepreneurs (MEIs) and, because of this, many had to resort to unplanned means, improvisation and inclusion of activities not related to the original scope of their enterprise. Several entrepreneurs refused the current limitations imposed and sought in DIY solutions for crisis situations. Therefore, entrepreneurial bricolage contributed to creating sources of income, generating alternative income or even diversifying the business, even if resources were scarce. This work aims to understand how MEIs used entrepreneurial bricolage to face the economic crisis caused by the COVID-19 pandemic. Research of an applied nature, qualitative approach, exploratory objectives, as technical procedures is characterized as a multiple case study. To operationalize its purpose, a semi-structured interview script was used to collect data from 5 (five) MEIs, whose companies are based in the municipality of Aracaju. Data content analysis revealed that all MEIs had reasons to give up their businesses during the pandemic period. However, respondents were bold and tested improvised, creative and disruptive ways to withstand the disastrous period. The study demonstrated that the MEIs had to make adjustments in the business to fit them in with health protocols. The crisis made these entrepreneurs reinvent their businesses and the way they were dealing with scarce resources, so the bricolage processes were very evident. Alfa started to produce cheap, homemade and efficient wax. Beta reduced packaging costs, expanded its target audience and improved delivery logistics. Gama created an alternative business, using resources from her beauty salon. Delta started to adopt better and less expensive raw materials and gave more importance to the sustainability issue. Épsilon adapted his apartment to his business and started to value his network. In different ways, all MEIs applied parallel bricolage by introducing alternative businesses with the primary intention of obtaining or increasing income in the pandemic. Finally, all MEIs under analysis developed skills that made them bricoleurs. |
publishDate |
2023 |
dc.date.accessioned.fl_str_mv |
2023-05-31T12:17:01Z |
dc.date.available.fl_str_mv |
2023-05-31T12:17:01Z |
dc.date.issued.fl_str_mv |
2023-03-22 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
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bachelorThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Ramos, Sirlo Lima. Os microempreendedores individuais e a bricolagem no período pandêmico. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023 |
dc.identifier.uri.fl_str_mv |
http://ri.ufs.br/jspui/handle/riufs/17661 |
identifier_str_mv |
Ramos, Sirlo Lima. Os microempreendedores individuais e a bricolagem no período pandêmico. São Cristóvão, 2023. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2023 |
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Universidade Federal de Sergipe (UFS) |
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DAD - Departamento de Administração – São Cristóvão - Presencial |
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