A comunicação e as experiências do feedback entre empreendedores e seus parceiros

Detalhes bibliográficos
Autor(a) principal: Dellaquila, Alessandra Cassia de Medeiros
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da Uninove
Texto Completo: http://bibliotecatede.uninove.br/handle/tede/3180
Resumo: Brazilian Micro and Small Enterprises have great relevance in the economic and social scenario, representing 98% of businesses, with more than 17.5 million enterprises existing in the country, which generate approximately 30% of GDP and 44.8% of formal jobs. Given the relevance of this segment for Brazilian economy, communication among entrepreneurs and their partners has become an important construct to be analyzed, through feedback experiences, with the aim of researching how they can contribute for improving businesses. The overall objective of this project was: to analyze how communication supported by feedback takes place between entrepreneurs and their partners. The research was qualitative, descriptive in nature, and had the entrepreneurs, agents and the manager of SEBRAE’s Local Agents of Innovation program as unit of analysis. The development of data collection was carried out in two stages: the first one, by carrying out a systematic review on the term feedback in entrepreneurial contexts, and the second one, by conducting interviews, starting with the entrepreneurs, followed by the agents and, finally, with the manager. After data collection, these data were transcribed in full, in order to facilitate the analysis of the results therefrom. The results were organized by using the software Atlas.ti – used, as it is a software specialized in qualitative research, in the categorization and treatment of results, through content analysis. Such results corroborate the theories supporting this research, showing that seeking feedback is important to improve the performance, besides both positive and negative feedbacks contribute not only to the business, but also, above all, to personal growth and learning, through interpersonal relationships with agents. Trust is the basis of the communication process and there is no good quality relationship without it. Another important finding is that both the affective and cognitive aspects are present in all processes of relational exchange among entrepreneurs and agents, except that one has more emphasis at some times than the other one. The study brought important contributions by identifying the recurrence of some feedback processes in entrepreneurial communication, namely, Feedback Seeking, Feedback Effect, Positive and Negative Feedback and Performance Feedback, as well as the relational and cyclical character among them.
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spelling Nassif, Vânia Maria Jorgehttp://lattes.cnpq.br/6936403740310206Nassif, Vânia Maria Jorgehttp://lattes.cnpq.br/6936403740310206Cirani, Claudia Brito Silvahttp://lattes.cnpq.br/5246504721140328La Falce, Jefferson Lopeshttp://lattes.cnpq.br/6293113259634794http://lattes.cnpq.br/6572649893267042Dellaquila, Alessandra Cassia de Medeiros2023-09-01T20:14:01Z2023-02-09Dellaquila, Alessandra Cassia de Medeiros. A comunicação e as experiências do feedback entre empreendedores e seus parceiros. 2023. 138 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/3180Brazilian Micro and Small Enterprises have great relevance in the economic and social scenario, representing 98% of businesses, with more than 17.5 million enterprises existing in the country, which generate approximately 30% of GDP and 44.8% of formal jobs. Given the relevance of this segment for Brazilian economy, communication among entrepreneurs and their partners has become an important construct to be analyzed, through feedback experiences, with the aim of researching how they can contribute for improving businesses. The overall objective of this project was: to analyze how communication supported by feedback takes place between entrepreneurs and their partners. The research was qualitative, descriptive in nature, and had the entrepreneurs, agents and the manager of SEBRAE’s Local Agents of Innovation program as unit of analysis. The development of data collection was carried out in two stages: the first one, by carrying out a systematic review on the term feedback in entrepreneurial contexts, and the second one, by conducting interviews, starting with the entrepreneurs, followed by the agents and, finally, with the manager. After data collection, these data were transcribed in full, in order to facilitate the analysis of the results therefrom. The results were organized by using the software Atlas.ti – used, as it is a software specialized in qualitative research, in the categorization and treatment of results, through content analysis. Such results corroborate the theories supporting this research, showing that seeking feedback is important to improve the performance, besides both positive and negative feedbacks contribute not only to the business, but also, above all, to personal growth and learning, through interpersonal relationships with agents. Trust is the basis of the communication process and there is no good quality relationship without it. Another important finding is that both the affective and cognitive aspects are present in all processes of relational exchange among entrepreneurs and agents, except that one has more emphasis at some times than the other one. The study brought important contributions by identifying the recurrence of some feedback processes in entrepreneurial communication, namely, Feedback Seeking, Feedback Effect, Positive and Negative Feedback and Performance Feedback, as well as the relational and cyclical character among them.As Micro e Pequenas Empresas brasileiras têm grande relevância no cenário econômico e social, representando 98% dos negócios, com mais de 17,5 milhões de empresas existentes no país, que geram aproximadamente 30% do PIB e 44,8% dos empregos formais. Diante da relevância desse segmento para a economia brasileira, a comunicação entre os empreendedores e seus parceiros passou a ser um importante construto a ser analisado, através das experiências de feedback, com o intuito de se pesquisar como elas podem contribuir com a melhoria dos negócios. O objetivo geral desse projeto foi: analisar como se dá a comunicação apoiada pelo feedback entre os empreendedores e seus parceiros. A pesquisa foi qualitativa, de natureza descritiva, e teve como unidade de análise os empreendedores, os agentes e a gestora do programa Agentes Locais de Inovação do SEBRAE. O desenvolvimento da coleta de dados foi realizado em duas etapas: a primeira, por meio da realização de uma revisão sistemática sobre o termo feedback em contextos empreendedores e a segunda, por meio da realização de entrevistas, iniciadas com os empreendedores, seguidas pelos agentes e, por fim, com a gestora. Após a coleta dos dados, estes foram transcritos na íntegra, com o intuito de facilitar a análise dos resultados. A organização dos resultados foi feita através do software Atlas.ti – por se tratar de um software especializado em pesquisa qualitativa, em categorização e no tratamento dos resultados, por meio de análise de conteúdo. Os resultados corroboraram as teorias que alicerçaram esta pesquisa, evidenciando que a busca pelo feedback é importante para melhorar o desempenho e que tanto o feedback positivo quanto o negativo contribuem não apenas para o negócio, mas, sobretudo, para o crescimento pessoal e aprendizagem, por meio dos relacionamentos interpessoais com os agentes. A confiança é a base do processo de comunicação, sendo que sem ela não existe relacionamento de qualidade. Outra constatação importante é que tanto os aspectos afetivos quanto os aspectos cognitivos estão presentes em todos os processos de troca relacional entre empreendedores e agentes, ressalvado que um tem mais ênfase em alguns momentos do que o outro. O estudo trouxe contribuições importantes ao identificar recorrência de alguns processos de feedback na comunicação empreendedora, sendo eles a Busca de Feedback, o Efeito do Feedback, o Feedback Positivo e Negativo e o Feedback de Desempenho, bem como o caráter relacional e cíclico entre eles.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2023-09-01T20:14:01Z No. of bitstreams: 1 Alessandra Cassia de Medeiros Dellaquila.pdf: 2114757 bytes, checksum: 0a5d315b96b6979a6da750002d2f1f23 (MD5)Made available in DSpace on 2023-09-01T20:14:01Z (GMT). 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dc.title.por.fl_str_mv A comunicação e as experiências do feedback entre empreendedores e seus parceiros
dc.title.alternative.eng.fl_str_mv Communication and feedback experiences between entrepreneurs and their partners
title A comunicação e as experiências do feedback entre empreendedores e seus parceiros
spellingShingle A comunicação e as experiências do feedback entre empreendedores e seus parceiros
Dellaquila, Alessandra Cassia de Medeiros
empreendedores
agentes
comunicação
feedback
afetividade e cognição
programa ALI do Sebrae
entrepreneurs
agents
communication
feedback
affection and cognition
Sebrae’s ALI program
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short A comunicação e as experiências do feedback entre empreendedores e seus parceiros
title_full A comunicação e as experiências do feedback entre empreendedores e seus parceiros
title_fullStr A comunicação e as experiências do feedback entre empreendedores e seus parceiros
title_full_unstemmed A comunicação e as experiências do feedback entre empreendedores e seus parceiros
title_sort A comunicação e as experiências do feedback entre empreendedores e seus parceiros
author Dellaquila, Alessandra Cassia de Medeiros
author_facet Dellaquila, Alessandra Cassia de Medeiros
author_role author
dc.contributor.advisor1.fl_str_mv Nassif, Vânia Maria Jorge
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/6936403740310206
dc.contributor.referee1.fl_str_mv Nassif, Vânia Maria Jorge
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/6936403740310206
dc.contributor.referee2.fl_str_mv Cirani, Claudia Brito Silva
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/5246504721140328
dc.contributor.referee3.fl_str_mv La Falce, Jefferson Lopes
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/6293113259634794
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/6572649893267042
dc.contributor.author.fl_str_mv Dellaquila, Alessandra Cassia de Medeiros
contributor_str_mv Nassif, Vânia Maria Jorge
Nassif, Vânia Maria Jorge
Cirani, Claudia Brito Silva
La Falce, Jefferson Lopes
dc.subject.por.fl_str_mv empreendedores
agentes
comunicação
feedback
afetividade e cognição
programa ALI do Sebrae
topic empreendedores
agentes
comunicação
feedback
afetividade e cognição
programa ALI do Sebrae
entrepreneurs
agents
communication
feedback
affection and cognition
Sebrae’s ALI program
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv entrepreneurs
agents
communication
feedback
affection and cognition
Sebrae’s ALI program
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Brazilian Micro and Small Enterprises have great relevance in the economic and social scenario, representing 98% of businesses, with more than 17.5 million enterprises existing in the country, which generate approximately 30% of GDP and 44.8% of formal jobs. Given the relevance of this segment for Brazilian economy, communication among entrepreneurs and their partners has become an important construct to be analyzed, through feedback experiences, with the aim of researching how they can contribute for improving businesses. The overall objective of this project was: to analyze how communication supported by feedback takes place between entrepreneurs and their partners. The research was qualitative, descriptive in nature, and had the entrepreneurs, agents and the manager of SEBRAE’s Local Agents of Innovation program as unit of analysis. The development of data collection was carried out in two stages: the first one, by carrying out a systematic review on the term feedback in entrepreneurial contexts, and the second one, by conducting interviews, starting with the entrepreneurs, followed by the agents and, finally, with the manager. After data collection, these data were transcribed in full, in order to facilitate the analysis of the results therefrom. The results were organized by using the software Atlas.ti – used, as it is a software specialized in qualitative research, in the categorization and treatment of results, through content analysis. Such results corroborate the theories supporting this research, showing that seeking feedback is important to improve the performance, besides both positive and negative feedbacks contribute not only to the business, but also, above all, to personal growth and learning, through interpersonal relationships with agents. Trust is the basis of the communication process and there is no good quality relationship without it. Another important finding is that both the affective and cognitive aspects are present in all processes of relational exchange among entrepreneurs and agents, except that one has more emphasis at some times than the other one. The study brought important contributions by identifying the recurrence of some feedback processes in entrepreneurial communication, namely, Feedback Seeking, Feedback Effect, Positive and Negative Feedback and Performance Feedback, as well as the relational and cyclical character among them.
publishDate 2023
dc.date.accessioned.fl_str_mv 2023-09-01T20:14:01Z
dc.date.issued.fl_str_mv 2023-02-09
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv Dellaquila, Alessandra Cassia de Medeiros. A comunicação e as experiências do feedback entre empreendedores e seus parceiros. 2023. 138 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/3180
identifier_str_mv Dellaquila, Alessandra Cassia de Medeiros. A comunicação e as experiências do feedback entre empreendedores e seus parceiros. 2023. 138 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.
url http://bibliotecatede.uninove.br/handle/tede/3180
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publisher.none.fl_str_mv Universidade Nove de Julho
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