606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy

Detalhes bibliográficos
Autor(a) principal: Gomes, Neusa Demartini
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2994
Resumo: Like any other communicative phenomenon, the electoral publicity puts us under a great complexity of knowledge developed by theoreticians who contribute with many points of view, providing different approaches. What we judge to be most important in electoral advertising and political propaganda is that they, in Brazil, for the time they last and the way they are treated, become, by themselves, the most important elements in the voting decision.
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spelling 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracyReflexões sobre a publicidade eleitoral brasileira: o emissor e sua contribuição para a consolidação da democraciaCommunicationadvertisingelectionsAdvertisingComunicaçãopublicidadeeleiçõesPublicidadeLike any other communicative phenomenon, the electoral publicity puts us under a great complexity of knowledge developed by theoreticians who contribute with many points of view, providing different approaches. What we judge to be most important in electoral advertising and political propaganda is that they, in Brazil, for the time they last and the way they are treated, become, by themselves, the most important elements in the voting decision.Como qualquer outro fenômeno comunicativo, a publicidade eleitoral nos coloca sob uma grande complexidade de conhecimentos desenvolvidos por teóricos que contribuem com muitos pontos de vista, aportando enfoques diferentes. O que julgamos mais importante na publicidade eleitoral e na propaganda política é que elas, no Brasil, pelo tempo que duram e pela maneira como são tratadas, se tornam, por si só, os elementos mais importantes na decisão de voto.Editora da PUCRS - ediPUCRS2008-04-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/299410.15448/1980-3729.1997.7.2994Revista FAMECOS; Vol. 4 No. 7 (1997); 142-150Revista FAMECOS; Vol. 4 Núm. 7 (1997); 142-150Revista FAMECOS; v. 4 n. 7 (1997); 142-1501980-37291415-054910.15448/1980-3729.1997.7reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2994/2276Gomes, Neusa Demartiniinfo:eu-repo/semantics/openAccess2017-05-03T12:33:29Zoai:ojs.revistaseletronicas.pucrs.br:article/2994Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-05-03T12:33:29Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
Reflexões sobre a publicidade eleitoral brasileira: o emissor e sua contribuição para a consolidação da democracia
title 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
spellingShingle 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
Gomes, Neusa Demartini
Communication
advertising
elections
Advertising
Comunicação
publicidade
eleições
Publicidade
title_short 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
title_full 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
title_fullStr 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
title_full_unstemmed 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
title_sort 606/5000 Reflections on Brazilian electoral advertising: the issuer and its contribution to the consolidation of democracy
author Gomes, Neusa Demartini
author_facet Gomes, Neusa Demartini
author_role author
dc.contributor.author.fl_str_mv Gomes, Neusa Demartini
dc.subject.por.fl_str_mv Communication
advertising
elections
Advertising
Comunicação
publicidade
eleições
Publicidade
topic Communication
advertising
elections
Advertising
Comunicação
publicidade
eleições
Publicidade
description Like any other communicative phenomenon, the electoral publicity puts us under a great complexity of knowledge developed by theoreticians who contribute with many points of view, providing different approaches. What we judge to be most important in electoral advertising and political propaganda is that they, in Brazil, for the time they last and the way they are treated, become, by themselves, the most important elements in the voting decision.
publishDate 2008
dc.date.none.fl_str_mv 2008-04-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2994
10.15448/1980-3729.1997.7.2994
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2994
identifier_str_mv 10.15448/1980-3729.1997.7.2994
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2994/2276
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 4 No. 7 (1997); 142-150
Revista FAMECOS; Vol. 4 Núm. 7 (1997); 142-150
Revista FAMECOS; v. 4 n. 7 (1997); 142-150
1980-3729
1415-0549
10.15448/1980-3729.1997.7
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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