The Internet as a vehicle for advertising communication

Detalhes bibliográficos
Autor(a) principal: Pinho, José B.
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3032
Resumo: Largest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizations, which have taken the leap to the Web and boosted its vertiginous growth in recent years. Online advertising manifested itself in the first place on the websites of companies that marked their presence on the network for the purpose of providing useful information about their products and services, mostly related to the Internet and computer science. Other common formats are the small electronic ads known as banners and the sponsorship of access and content provider sections.
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spelling The Internet as a vehicle for advertising communicationA Internet como veículo de comunicação publicitáriaCommunicationadvertisingInternetInternetComunicaçãopublicidadeinternetInternet e publicidadeLargest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizations, which have taken the leap to the Web and boosted its vertiginous growth in recent years. Online advertising manifested itself in the first place on the websites of companies that marked their presence on the network for the purpose of providing useful information about their products and services, mostly related to the Internet and computer science. Other common formats are the small electronic ads known as banners and the sponsorship of access and content provider sections.Maior rede de computadores de todo o planeta, a Internet nasceu como plataforma de uso exclusivo de organizações governamentais, instituições de pesquisa e universidades.  Mais  tarde,  o  sucesso  estrondoso  de sua parte multimídia, a World Wide Web, despertou a atenção e o interesse das organizações  comerciais,  que  tomaram  de  as salto a Web e impulsionaram sobremaneira o seu crescimento vertiginoso nos últimos  anos. A  publicidade  on-line  manifestou-se, em sua primeira forma, nos próprios sites de empresas que marcavam sua presença na rede com o propósito de oferecer informações úteis a respeito de seus produtos e serviços, na maioria relacionados com Internet e informática. Outros formatos muito  comuns são os pequenos anúncios eletrônicos conhecidos como banners e o patrocínio de  seções  dos  provedores  de  acesso  e  de  conteúdo.Editora da PUCRS - ediPUCRS2008-04-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/303210.15448/1980-3729.1999.10.3032Revista FAMECOS; Vol. 6 No. 10 (1999); 86-93Revista FAMECOS; Vol. 6 Núm. 10 (1999); 86-93Revista FAMECOS; v. 6 n. 10 (1999); 86-931980-37291415-054910.15448/1980-3729.1999.10reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3032/2310Pinho, José B.info:eu-repo/semantics/openAccess2017-05-11T18:35:32Zoai:ojs.revistaseletronicas.pucrs.br:article/3032Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-05-11T18:35:32Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv The Internet as a vehicle for advertising communication
A Internet como veículo de comunicação publicitária
title The Internet as a vehicle for advertising communication
spellingShingle The Internet as a vehicle for advertising communication
Pinho, José B.
Communication
advertising
Internet
Internet
Comunicação
publicidade
internet
Internet e publicidade
title_short The Internet as a vehicle for advertising communication
title_full The Internet as a vehicle for advertising communication
title_fullStr The Internet as a vehicle for advertising communication
title_full_unstemmed The Internet as a vehicle for advertising communication
title_sort The Internet as a vehicle for advertising communication
author Pinho, José B.
author_facet Pinho, José B.
author_role author
dc.contributor.author.fl_str_mv Pinho, José B.
dc.subject.por.fl_str_mv Communication
advertising
Internet
Internet
Comunicação
publicidade
internet
Internet e publicidade
topic Communication
advertising
Internet
Internet
Comunicação
publicidade
internet
Internet e publicidade
description Largest computer network in the world, the Internet was born as a platform exclusively for use by government organizations, research institutions and universities. Later, the thunderous success of its multimedia part, the World Wide Web, has aroused the attention and interest of commercial organizations, which have taken the leap to the Web and boosted its vertiginous growth in recent years. Online advertising manifested itself in the first place on the websites of companies that marked their presence on the network for the purpose of providing useful information about their products and services, mostly related to the Internet and computer science. Other common formats are the small electronic ads known as banners and the sponsorship of access and content provider sections.
publishDate 2008
dc.date.none.fl_str_mv 2008-04-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3032
10.15448/1980-3729.1999.10.3032
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3032
identifier_str_mv 10.15448/1980-3729.1999.10.3032
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3032/2310
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 6 No. 10 (1999); 86-93
Revista FAMECOS; Vol. 6 Núm. 10 (1999); 86-93
Revista FAMECOS; v. 6 n. 10 (1999); 86-93
1980-3729
1415-0549
10.15448/1980-3729.1999.10
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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